HOW TO MAKE YOUR DATA WORK FOR YOUR PRICING STRATEGY MARK TRUMAN - - PowerPoint PPT Presentation

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how to make your data work for your pricing strategy
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HOW TO MAKE YOUR DATA WORK FOR YOUR PRICING STRATEGY MARK TRUMAN - - PowerPoint PPT Presentation

Feb 15, 2024 39 likes •435 views

HOW TO MAKE YOUR DATA WORK FOR YOUR PRICING STRATEGY MARK TRUMAN CHIEF REVENUE OFFICER EDGEPETROL INC PRICE DOMINATES WHERE CONSUMERS CHOOSE TO 59% PURCHASE FUEL NACS (2019) DOWN FROM 71% IN 2015 VOLUME MARGIN PROFIT VOLUME MARGIN

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HOW TO MAKE YOUR DATA WORK FOR YOUR PRICING STRATEGY

MARK TRUMAN CHIEF REVENUE OFFICER EDGEPETROL INC

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PRICE DOMINATES WHERE CONSUMERS CHOOSE TO PURCHASE FUEL

59%

NACS (2019)

DOWN FROM 71% IN 2015

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VOLUME MARGIN

PROFIT

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VOLUME MARGIN

LESS PROFIT

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ART

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ART SCIENCE

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ART SCIENCE

PROFIT

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SCIENCE IMPLEMENTING STRATEGY DECIDING STRATEGY

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DECIDING STRATEGY OBJECTIVES CAPABILITIES

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DECIDING STRATEGY OBJECTIVES CAPABILITIES DATA YOU

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CAPABILITIES BRAND LOCATION FACILITIES SHOP OFFER GRADES COMPETITION REGULATION

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CAPABILITIES BRAND LOCATION FACILITIES SHOP OFFER GRADES COMPETITION SENSITIVITY REGULATION

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SLIDE 13 PRICE MATCHING UNDERCUTTING STANDING TALL

MOST COMMON

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SLIDE 14 PRICE MATCHING UNDERCUTTING STANDING TALL WEEKEND PRICING CONSISTENT PRICING OFF PEAK PRICING SPREAD OPTIMIZATION

MOST COMMON LESS COMMON

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SLIDE 15 PRICE MATCHING UNDERCUTTING STANDING TALL WEEKEND PRICING CONSISTENT PRICING OFF PEAK PRICING SPREAD OPTIMIZATION AUTOMATED PRICING DYNAMIC PRICING PROFIT OPTIMISATION

MOST COMMON LESS COMMON UNCOMMON

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Profit Increase Rarity

PRICE MATCHING UNDERCUTTING STANDING TALL WEEKEND PRICING CONSISTENT PRICING OFF PEAK PRICING SPREAD OPTIMIZATION AUTOMATED PRICING DYNAMIC PRICING PROFIT OPTIMISATION
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Profit Increase Rarity

PRICE MATCHING UNDERCUTTING STANDING TALL WEEKEND PRICING CONSISTENT PRICING OFF PEAK PRICING SPREAD OPTIMIZATION AUTOMATED PRICING DYNAMIC PRICING PROFIT OPTIMISATION

Data required

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SCIENCE IMPLEMENTING STRATEGY

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DATA INSIGHT IMPLEMENTING STRATEGY

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REPLACEMENT COST LAST DELIVERY COST FIFO COST BLENDED COST

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REPLACEMENT COST

“ALL MY FUEL COST TODAY’S PRICE”

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LAST DELIVERY COST

“ALL MY FUEL COST THE PRICE OF THE LAST DELIVERY”

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FIFO (FIRST IN FIRST OUT) COST

“THE FUEL THAT I RECEIVED FIRST IS THE FUEL I SELL FIRST”

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BLENDED COST

“THE COST OF ALL MY DELIVERIES BLENDED RIGHT NOW IS $X”

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BLENDED COST

1000g $1.50cpg

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BLENDED COST

1000g $1.50cpg 1000g $2.00cpg

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BLENDED COST

2000g $1.75cpg

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BLENDED COST

2000g $1.75cpg 500g

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BLENDED COST

1500g $1.875cpg

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BLENDED COST VS REPLACEMENT COST

Dec 30 Jan 6 Jan 13 Jan 20 Jan 27 Feb 3 Feb 10 Feb 17 Feb 24 Mar 2 Mar 9 Mar 16 Mar 30 Mar 23
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BLENDED COST VS REPLACEMENT COST

Dec 30 Jan 6 Jan 13 Jan 20 Jan 27 Feb 3 Feb 10 Feb 17 Feb 24 Mar 2 Mar 9 Mar 16 Mar 30 Mar 23
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KEY TAKEAWAYS

YOU ARE ALREADY USING DATA

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KEY TAKEAWAYS

IF YOU DON’T TAKE ADVANTAGE, YOUR COMPETITORS WILL

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KEY TAKEAWAYS

OPTIMIZE RATHER THAN AUTOMATE

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THANK YOU