how to make your data work for your pricing strategy
play

HOW TO MAKE YOUR DATA WORK FOR YOUR PRICING STRATEGY MARK TRUMAN - PowerPoint PPT Presentation

Feb 15, 2024 •39 likes •429 views

HOW TO MAKE YOUR DATA WORK FOR YOUR PRICING STRATEGY MARK TRUMAN CHIEF REVENUE OFFICER EDGEPETROL INC PRICE DOMINATES WHERE CONSUMERS CHOOSE TO 59% PURCHASE FUEL NACS (2019) DOWN FROM 71% IN 2015 VOLUME MARGIN PROFIT VOLUME MARGIN

  1. HOW TO MAKE YOUR DATA WORK FOR YOUR PRICING STRATEGY MARK TRUMAN CHIEF REVENUE OFFICER EDGEPETROL INC

  2. PRICE DOMINATES WHERE CONSUMERS CHOOSE TO 59% PURCHASE FUEL NACS (2019) DOWN FROM 71% IN 2015

  3. VOLUME MARGIN PROFIT

  4. VOLUME MARGIN LESS PROFIT

  5. ART

  6. ART SCIENCE

  7. ART SCIENCE PROFIT

  8. DECIDING IMPLEMENTING STRATEGY STRATEGY SCIENCE

  9. DECIDING OBJECTIVES STRATEGY CAPABILITIES

  10. DECIDING OBJECTIVES YOU STRATEGY DATA CAPABILITIES

  11. BRAND REGULATION LOCATION CAPABILITIES COMPETITION FACILITIES SHOP OFFER GRADES

  12. BRAND SENSITIVITY REGULATION LOCATION CAPABILITIES COMPETITION FACILITIES SHOP OFFER GRADES

  13. MOST COMMON STANDING TALL UNDERCUTTING PRICE MATCHING

  14. LESS COMMON MOST COMMON SPREAD OPTIMIZATION STANDING TALL OFF PEAK PRICING UNDERCUTTING WEEKEND PRICING PRICE MATCHING CONSISTENT PRICING

  15. UNCOMMON LESS COMMON MOST COMMON SPREAD OPTIMIZATION PROFIT OPTIMISATION STANDING TALL OFF PEAK PRICING DYNAMIC PRICING UNDERCUTTING WEEKEND PRICING AUTOMATED PRICING PRICE MATCHING CONSISTENT PRICING

  16. Rarity PROFIT OPTIMISATION DYNAMIC PRICING AUTOMATED PRICING SPREAD OPTIMIZATION OFF PEAK PRICING WEEKEND PRICING CONSISTENT PRICING STANDING TALL UNDERCUTTING PRICE MATCHING Profit Increase

  17. Rarity Data required PROFIT OPTIMISATION DYNAMIC PRICING AUTOMATED PRICING SPREAD OPTIMIZATION OFF PEAK PRICING WEEKEND PRICING CONSISTENT PRICING STANDING TALL UNDERCUTTING PRICE MATCHING Profit Increase

  18. IMPLEMENTING STRATEGY SCIENCE

  19. IMPLEMENTING STRATEGY DATA INSIGHT

  24. REPLACEMENT COST LAST DELIVERY COST FIFO COST BLENDED COST

  25. “ALL MY FUEL COST REPLACEMENT COST TODAY’S PRICE”

  26. “ALL MY FUEL COST THE PRICE OF THE LAST DELIVERY COST LAST DELIVERY”

  27. “THE FUEL THAT I FIFO (FIRST IN FIRST RECEIVED FIRST IS THE FUEL I SELL OUT) COST FIRST”

  28. “THE COST OF ALL MY DELIVERIES BLENDED COST BLENDED RIGHT NOW IS $X”

  29. 1000g BLENDED COST $1.50cpg

  30. 1000g 1000g BLENDED COST $1.50cpg $2.00cpg

  31. 2000g BLENDED COST $1.75cpg

  32. 2000g BLENDED COST $1.75cpg 500g

  33. 1500g BLENDED COST $1.875cpg

  34. BLENDED COST VS REPLACEMENT COST Dec 30 Jan 6 Jan 13 Jan 20 Jan 27 Feb 3 Feb 10 Feb 17 Feb 24 Mar 2 Mar 9 Mar 16 Mar 23 Mar 30

  35. BLENDED COST VS REPLACEMENT COST Dec 30 Jan 6 Jan 13 Jan 20 Jan 27 Feb 3 Feb 10 Feb 17 Feb 24 Mar 2 Mar 9 Mar 16 Mar 23 Mar 30

  36. YOU ARE ALREADY KEY TAKEAWAYS USING DATA

  37. IF YOU DON’T TAKE ADVANTAGE, YOUR KEY TAKEAWAYS COMPETITORS WILL

  38. OPTIMIZE RATHER KEY TAKEAWAYS THAN AUTOMATE

  39. THANK YOU

Download Presentation
Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend

WELCOME DATA SCIENCE STRATEGY Are we ready for it? Asure / DOMO 3 DATA SCIENCE STRATEGY

WELCOME DATA SCIENCE STRATEGY Are we ready for it? Asure / DOMO 3 DATA SCIENCE STRATEGY

WELCOME DATA SCIENCE STRATEGY Are we ready for it? Asure / DOMO 3 DATA SCIENCE STRATEGY ASURES EXPERIENCE Bruce Harris Ulises Gonzalez-Guerra Director IT and Enterprise Business Applications, Pricing Specialist / AWS Cost

477 views • 34 slides
Navigating the changing distribution landscape Using smarter data insights to optimise pricing and

Navigating the changing distribution landscape Using smarter data insights to optimise pricing and

Navigating the changing distribution landscape Using smarter data insights to optimise pricing and revenue strategies across online channels At OTA Insight Were about delivering solutions that empower our partners to make better pricing

307 views • 26 slides
A Theory of Pricing Private Data Dan Suciu U. of Washington Joint work with: Chao Li,

A Theory of Pricing Private Data Dan Suciu U. of Washington Joint work with: Chao Li,

A Theory of Pricing Private Data Dan Suciu U. of Washington Joint work with: Chao Li, Daniel Yang Li, Gerome Miklau DIMACS - 10/2012 1 Motivation Private data has value A unique user: $4 at FB, $24 at Google [JPMorgan]

350 views • 24 slides
PRICING FOR MOBILE DATA Sangtae Ha Princeton University Joint work with: Soumya Sen, Carlee

PRICING FOR MOBILE DATA Sangtae Ha Princeton University Joint work with: Soumya Sen, Carlee

TUBE: TIME DEPENDENT PRICING FOR MOBILE DATA Sangtae Ha Princeton University Joint work with: Soumya Sen, Carlee Joe-Wong, Youngbin Im, Mung Chiang 2 (Mobile) Data Explosion Mobile data growing at 78% annually 2.4 billion mobile users

670 views • 54 slides
A Strategy-proof Pricing Scheme for Multiple Resource Type Allocations Marian Mihailescu and

A Strategy-proof Pricing Scheme for Multiple Resource Type Allocations Marian Mihailescu and

A Strategy-proof Pricing Scheme for Multiple Resource Type Allocations Marian Mihailescu and Yong Meng Teo Department of Computer Science National University of Singapore Overview Introduction and Related Work Our Approach Proposed

700 views • 25 slides
Reference Based Pricing Presented by Pat Campola Principal Windsor Strategy Partners

Reference Based Pricing Presented by Pat Campola Principal Windsor Strategy Partners

Reference Based Pricing Presented by Pat Campola Principal Windsor Strategy Partners pcampola@wspactuaries.com Cost Plus Reference Based Pricing Pat Campola Windsor Strategy Partners Princeton N. J. Ted Wilson John Marshall FSA

410 views • 16 slides
Chapter 14 Pricing Concepts For Establishing Value (Part II) Todays concepts Describe the

Chapter 14 Pricing Concepts For Establishing Value (Part II) Todays concepts Describe the

Chapter 14 Pricing Concepts For Establishing Value (Part II) Todays concepts Describe the difference between an everyday low price strategy (EDLP) and a high/low strategy Describe the pricing strategies used when introducing a

420 views • 37 slides
Dynamic pricing and leadtime quotation for a multi-class make-to-order queue elik and

Dynamic pricing and leadtime quotation for a multi-class make-to-order queue elik and

Dynamic pricing and leadtime quotation for a multi-class make-to-order queue elik and Constantinos Maglaras Sabri C June 15, 2005 Abstract Consider a make-to-order manufacturer that offers multiple products to a market of price and

716 views • 32 slides
Make clickers work Make clickers work Why use clickers? Why use clickers? for you... for

Make clickers work Make clickers work Why use clickers? Why use clickers? for you... for

Make clickers work Make clickers work Why use clickers? Why use clickers? for you... for you... Dr. Stephanie Chasteen Physics Dept., Univ. of Colorado at Boulder Consultant and blogger, sciencegeekgirl.com What is least important to you to

290 views • 17 slides
>>>CLICK HERE<<< How To Make Presentation Of Data In A Research Paper New York

>>>CLICK HERE<<< How To Make Presentation Of Data In A Research Paper New York

How To Make Presentation Of Data In A Research Paper How to make presentation of data in a research paper Camrose looking for someone to do course work on euthanasia as soon as possible how to purchase report on statistics asap academy svenska.

627 views • 5 slides
Adrian Pagan The Objective The paper wants to make a choice between two micro pricing models

Adrian Pagan The Objective The paper wants to make a choice between two micro pricing models

Adrian Pagan The Objective The paper wants to make a choice between two micro pricing models - menu cost and Calvo Use evidence on this that doesnt just doesnt come from micro data A challenge for traditional menu cost models is

198 views • 9 slides
Make Data Work for Students in Illinois Elizabe zabeth th Dab abne ney Meas Me asure ure

Make Data Work for Students in Illinois Elizabe zabeth th Dab abne ney Meas Me asure ure

Make Data Work for Students in Illinois Elizabe zabeth th Dab abne ney Meas Me asure ure Wh What at Ma Matters ters Ma Make e Dat ata a Use e Possible ssible Be clear about what you want to achieve for Provide teachers and

818 views • 53 slides
Managing Changing Data April 4, 2017 Safely Changing Data When I make changes, how do I

Managing Changing Data April 4, 2017 Safely Changing Data When I make changes, how do I

Managing Changing Data April 4, 2017 Safely Changing Data When I make changes, how do I avoid breaking assumptions? Data Modeling Constraints When I make changes, how do I avoid messing with other peoples ongoing work?

832 views • 64 slides
This Session Implicit Price Discrimination (continued) 1. Implicit Price Discrimination 2. Airline

This Session Implicit Price Discrimination (continued) 1. Implicit Price Discrimination 2. Airline

Road Map for Prices and Markets: Pricing under Different Market Structures Monopoly Pricing Pricing by a monopolist (e.g., Microsoft) Some pricing fallacies Not all gains from trade realized or extracted What we did so far: Pricing

339 views • 20 slides
Economic Development Strategy Review Why another LED strategy? Pro-actively make choices which

Economic Development Strategy Review Why another LED strategy? Pro-actively make choices which

Swartland Economic Development Strategy Review Why another LED strategy? Pro-actively make choices which enable the Sustained economic growth (GGP) economy to grow faster and create more jobs. Improved municipal financial

434 views • 25 slides
WE IMPLEMENT A DATA-DRIVEN MARKETING STRATEGY BASED ON YOUR REAL BUSINESS PROFIT WHICH DATA?

WE IMPLEMENT A DATA-DRIVEN MARKETING STRATEGY BASED ON YOUR REAL BUSINESS PROFIT WHICH DATA?

www.leadcamp.cz WE IMPLEMENT A DATA-DRIVEN MARKETING STRATEGY BASED ON YOUR REAL BUSINESS PROFIT WHICH DATA? Data from web analytics and call tracking systems, open social networks' APIs, CRM systems, and others. HOW DO WE MAKE IT? We

388 views • 12 slides
CpG Islands - (Durbin Ch.3) In human genomes the C nucleotide of a dinucleotide CG is typically

CpG Islands - (Durbin Ch.3) In human genomes the C nucleotide of a dinucleotide CG is typically

1 CpG Islands - (Durbin Ch.3) In human genomes the C nucleotide of a dinucleotide CG is typically methylated Methyl-C has a high chance of mutating into a T Thus the dinucleotide CG (CpG) is under-represented Methylation is

351 views • 34 slides
Adult Growth Hormone Deficiency: How to Incorporate Guidelines into Clinical Practice Kevin C.J.

Adult Growth Hormone Deficiency: How to Incorporate Guidelines into Clinical Practice Kevin C.J.

1/25/20 UCSF CME Pituitary Disorders: Advances in Diagnosis and Management San Francisco, CA Saturday January 25, 2020 Adult Growth Hormone Deficiency: How to Incorporate Guidelines into Clinical Practice Kevin C.J. Yuen, MD, FRCP(UK), FACE

369 views • 25 slides
1 Office o of P Policy Planning Consolidated Planning Grant Thursday De December 5, 5, 2019

1 Office o of P Policy Planning Consolidated Planning Grant Thursday De December 5, 5, 2019

Office of Policy Planning 1 Office o of P Policy Planning Consolidated Planning Grant Thursday De December 5, 5, 2019 2019 Presented by: Mark Reichert, Administrator for Metropolitan Planning & Scott Philips, Statewide MPO Analyst

990 views • 76 slides
Sensorimotor Integration in How is locomotion controlled? Lampreys and Robots: CPG Could

Sensorimotor Integration in How is locomotion controlled? Lampreys and Robots: CPG Could

Locomotion in Animals Sensorimotor Integration in How is locomotion controlled? Lampreys and Robots: CPG Could be a clock sending out periodic Principles signals Avis H. Cohen M. Anthony Lewis Could be mechanical

109 views • 6 slides
Assignment 5: Epigenomics Assignment Overview Explore methylation of CpGs Compare

Assignment 5: Epigenomics Assignment Overview Explore methylation of CpGs Compare

Assignment 5: Epigenomics Assignment Overview Explore methylation of CpGs Compare methylation patterns in promoter/non-promoter CpG islands Compare three methylation sequencing technologies WGBS, MeDIP-Seq, MRE-Seq

239 views • 22 slides
Introduction to Markov Models Kasthuri Kannan, PhD Assistant Professor

Introduction to Markov Models Kasthuri Kannan, PhD Assistant Professor

Introduction to Markov Models Kasthuri Kannan, PhD Assistant Professor of Pathology New York University Overview of Topics Introduction to Markov Processes Hidden Markov

329 views • 31 slides
Quantifying the Equilibrium and Irreversibility Properties of the Nucleotide Substitution Process

Quantifying the Equilibrium and Irreversibility Properties of the Nucleotide Substitution Process

Quantifying the Equilibrium and Irreversibility Properties of the Nucleotide Substitution Process Federico Squartini and Peter. F . Arndt Max Planck Institute for Molecular Genetics Quantifying the Equilibrium and Irreversibility Properties of

668 views • 37 slides
Online Dissemination of Clinical Practice Guidelines as Narrative Texts and Structured Pathways A

Online Dissemination of Clinical Practice Guidelines as Narrative Texts and Structured Pathways A

Tekst Online Dissemination of Clinical Practice Guidelines as Narrative Texts and Structured Pathways A Case Study with the Treatment of Type 2 Diabetes eroussi 1 , 2 , H. Falco ff 3 , V. Ertel-Pau 4 , V. Raimond 4 , B. S J. Bouaud 1 , 5 1

643 views • 20 slides

More recommend