How to Make a Successful Presentation Sandeep Krishnamurthy - - PowerPoint PPT Presentation

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How to Make a Successful Presentation Sandeep Krishnamurthy - - PowerPoint PPT Presentation

How to Make a Successful Presentation Sandeep Krishnamurthy http://faculty.washington.edu/sandeep sandeep@u.washington.edu 1 Chances are You are a college student whose grade depends on the quality of a presentation. And, you are


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How to Make a Successful Presentation

Sandeep Krishnamurthy http://faculty.washington.edu/sandeep sandeep@u.washington.edu

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Chances are…

  • You are a college student whose grade

depends on the quality of a presentation.

  • And, you are nervous about it.
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Chances are…

  • You are sick and tired of sitting through

terrible PowerPoint presentations.

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Chances are…

  • You were never trained to deliver an effective

presentation.

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Chances are…

  • You are willing to spend 10 minutes to

become more effective at making presentations.

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This eBook will…

  • 1. Give you a simple and effective framework

to prepare for presentations.

  • 2. Walk you through the simple steps that will

get you there.

  • 3. If you like what is in here, contact me at

sandeep@u.washington.edu.

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Everything.

  • Audience
  • Energy
  • Organization
  • Material
  • Interaction
  • Surprise
  • Staging
  • Self‐awareness
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A‐E‐O‐M‐I‐S‐S‐S

  • Audience
  • Energy
  • Organization
  • Material
  • Interaction
  • Surprise
  • Staging
  • Self‐awareness
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Audience. AEOMISSS

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Energy. AEOMISSS

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Organization. AEOMISSS

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Material. AEOMISSS

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Interaction. AEOMISSS

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AEOMISSS

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Staging. AEOMISSS

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Self‐Awareness. AEOMISSS

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Got all that?

Audience Energy Organization Material Interaction Surprise Staging Self‐awareness

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Definition of Audience

  • “Spectators whose primary purpose is to view

a performance.”

  • “People who are expected to hear the

program.”

  • “The group most likely to be interested in the

subject matter.”

  • “The person to whom the writing is

addressed.”

Audience‐ one out of six

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Do you know who is listening to your talk?

Audience‐ two out of six

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What makes this audience tick?

  • Numbers or pictures?
  • Quotations?
  • Potential for huge profit?
  • Stunning New Ideas?
  • Candy?
  • Bold Take‐aways?

Audience‐ three out of six

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What Bores This Audience?

  • Telegraphing

– Complete and utter predictability.

  • Stating the obvious

– Yes, we know that Google is huge.

  • Not knowing what you are talking about.

– Poor or shallow analysis.

  • Too much information.
  • Too little information.

Audience‐ four out of six

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What does the audience already know about the topic?

  • Are there content experts in the audience?
  • Have they heard a similar presentation

before?

  • To find out‐

– Do your research before the talk (e.g. go to

  • rganization’s web site).

– Arrive early. – Use probing questions in the first 5 minutes.

Audience‐ five out of six

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What offends this audience?

  • Research the sensibilities of the audience.
  • Some things to watch out for‐

– “Colorful” language or imagery. – Stereotypes.

  • Understand the culture and context within

which the audience operates.

Audience‐ six out of six

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Energy

  • AXIOM: A high‐energy presentation is,

generally, much more effective than a low‐ energy one.

Energy‐ one out of two

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How to convey energy.

  • Voice

– Use the right Volume. – Use the right Intonation (fluctuate rather than drone). – Enunciate.

  • Act like you have a passionate belief in topic.
  • Be confident and engaging.
  • Move around. Do not stand in one place.

Energy‐ two out of two

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Organization

  • Intro‐Body‐Conclusion.
  • Big start (Bold, Catchy). Big finish (Answer the

“So what?” question).

  • State the big points up front.

– “I want to convince you today that the Hispanic market segment is something you cannot ignore.”

  • Take‐aways

– “What is the one thing you want audience members to remember in six months?”

Organization‐ one out of three

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On Designing PowerPoint Slides

  • Try different organization schemes.
  • Be different.
  • Do not end with a “Questions?” slide

(everybody does it).

  • Do not put too much information on a slide.

Organization‐ two out of three

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Minimize Fluff

  • Do not spend too much time on something

that is easily available through a web search

  • n a company’s web site.
  • A weak slide takes away from the credibility of

your presentation.

  • E.g. Joe started the company in his garage

with Bob and Sally for $50.

Organization‐ three out of three

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Material

  • Use a variety of material.
  • Include‐

– Handouts. – Illustrations (e.g. Advertisements, Posters) – Videos. – Props (e.g. Products).

Material

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Interaction

  • Works for these purposes‐
  • a) Understanding where the audience is at‐

e.g. how many have heard of Twitter.com?

  • b) Customizing your talk.
  • c) Tracking audience response.

Interaction‐ one out of two

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Remember…

  • Building in interaction does not always work.
  • Don’t go with a high‐stake leading question.

e.g., how many of you have been to site xyz.com? (What if the answer is zero?)

Interaction‐ two out of two

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Surprise

  • Audience has an expectation about the talk.

They expect that you will‐

– Follow a linear style and walk through 20 slides.

  • Break this expectation by doing something

completely unexpected.

Surprise‐ one out of two

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Effective use of Surprise

  • Provide the top five ideas in the presentation
  • n the first slide.
  • Use an image or anecdote to start.
  • Be creative!

Surprise‐ two out of two

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Staging

  • Make eye contact with the audience.
  • Do not stand in one place.
  • Do not hide behind the podium.
  • Practice hand‐offs with other presenters.
  • Have a plan for moving the speakers along if

you have multiple presenters.

Staging‐ one out of one.

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Self‐Awareness

  • Use body language and subtle clues to keep

track of audience response.

  • Do you know how the audience is reacting to

the talk? Are you boring them? Which parts are they liking more?

  • Are you aware of your mannerisms? E.g. hand

movements, use of “Ums”, “Ahs”.

Self‐awareness‐ one out of one

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A‐E‐O‐M‐I‐S‐S‐S

  • Audience
  • Energy
  • Organization
  • Material
  • Interaction
  • Surprise
  • Staging
  • Self‐awareness
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Sandeep Krishnamurthy

http://faculty.washington.edu/sandeep sandeep@u.washington.edu