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LANDING PAGES THAT CONVERT
▰ Organic vs. Paid ▰ The Offer ▰ The Page Layout ▰ The Form ▰ The Follow Up
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HOW TO CREATE LANDING PAGES THAT CONVERT FOR ORGANIC & PAID - - PowerPoint PPT Presentation
HOW TO CREATE LANDING PAGES THAT CONVERT FOR ORGANIC & PAID - - PowerPoint PPT Presentation
HOW TO CREATE LANDING PAGES THAT CONVERT FOR ORGANIC & PAID ADS LANDING PAGES THAT CONVERT Organic vs. Paid The Offer The Page Layout The Form The Follow Up 2 THE OFFER Provide value to your audience in exchange for
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THE OFFER
Provide value to your audience in exchange for their information.
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THE OFFER
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ORGANIC: ▰ Why would someone
- rganically request this
- ffer?
▰ Does the offer build trust? ▰ What follow up do you have in place? PAID: ▰ What is your goal with this ad? ▰ What does the ad promise to provide? ▰ Does your offer deliver on that promise?
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THE OFFER
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Things that work well: ▰ Quizzes (especially for doctors) ▰ Promotions/Discounts ▰ Free! ▰ Listicles ▰ Coloring Books ▰ Gender Specific
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THE OFFER
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Organic: ▰ Addressing pain points ▰ Overcoming pain points ▰ Benefits of offer ▰ What happens next? Paid: ▰ Consistent branding from ad to offer ▰ Addressing pain points ▰ Overcoming pain points ▰ Benefits of offer ▰ What happens next? What to Highlight
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THE ORGANIC ORIENTED OFFER
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THE PAID ORIENTED OFFER
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THE LAYOUT
Keep landing pages clear, clean, and conversion focused.
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THE LAYOUT
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MUST HAVE: ▰ Clear Headline ▰ Minimal Navigation ▰ Relevant Images ▰ Trust Factors ▰ One Clear CTA
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THE LAYOUT
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Organic: ▰ Supporting Content ▰ Social Proof/Testimonials ▰ Related Content ▰ Clear Call to Action Paid: ▰ Supporting Content ▰ Social Proof/Testimonials ▰ Clear Call to Action
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THE LAYOUT
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What is wrong with this landing page?
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THE LAYOUT
13 What to expect Clear Headline Minimal Navigation Pain Points and Benefits Clear Call to Action Supporting Content Trust Factors
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THE FORM
Are you asking too much or too little? Utilizing conditional formatting
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THE FORM
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What do you NEED? Require the bare minimum ▹ Name ▹ Email Address
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THE FOLLOW UP
Staying top of mind with relevant information.
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THE FOLLOW UP
Thank You Page Give them the offer and tell them what to expect next. Thank You Email Thank them and give them a second chance to communicate with you. What’s Next? Drip campaigns, follow up call, direct mail.
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CONSISTENT EFFORT
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▰ Test your offers! ▰ Follow up with specific, relevant information ▰ Connect with your audience in different ways ▰ Keep trying ▰ Ask us for advice
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THANKS!
Questions? Comments? Thoughts?