How to Build an App Business You Can Exit Who we are FE - - PowerPoint PPT Presentation

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Dec 21, 2023 469 likes •589 views

How to Build an App Business You Can Exit Who we are FE International was founded in 2010 Broker the sale of online businesses 100% self-funded to date Eight figures in completed deals Year on year growth 2010 2014

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How to Build an App Business You Can Exit

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2010 2014

Who we are

FE International was founded in 2010
Broker the sale of online businesses
100% self-funded to date
Eight figures in completed deals
Year on year growth

SLIDE 3

Support Complexity Diversity Owner Responsibility

“Looks can be deceiving”

SLIDE 4

Losing $500K in a Day

Proactive vs. Reactive

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Volume

Support Debt

Age of Business

The unsellable business

Support Sales

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Rational investors won’t pay for ‘known’ potential

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Site 1

$680K

Site 3

$149K

Site 2

$209K

A few lessons from successful sales

Known metrics Stable or growing MRR Evergreen niche Track record Helpful owner

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What does the average buyer want?

Month-on-month increasing MRR
Upwardly trending niche
Outsourced support
Documented production roadmaps/codebase
Transferability

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Multiple of SDE Buyer Demand One Time Software Recurring Subscription

Okay, okay. Just tell me what it is worth…

iPhone/Android?

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Insurance policy (hope you don’t need it)

Wrap up

Proactivity is key
Recurring beats one-time

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Q&A Session Thanks for Listening

Email: thomas@feinternational.com

@ThomasSmale

Website: www.feinternational.com Slides: www.feinternational.com/microconfeurope