How the Net Works A Brief History of Internet Interconnection April - - PowerPoint PPT Presentation

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How the Net Works A Brief History of Internet Interconnection April - - PowerPoint PPT Presentation

How the Net Works A Brief History of Internet Interconnection April 23, 2014 Bret Swanson bret@entropyeconomics.com +1 317.663.0509 1 entropyeconomics.com Virtuous Circle Internet is always changing. Dynamism is one of its chief


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SLIDE 1

How the Net Works

A Brief History of Internet Interconnection

April 23, 2014

  • Bret Swanson

bret@entropyeconomics.com +1 317.663.0509 1

entropyeconomics.com

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SLIDE 2

Virtuous Circle

  • Internet is always changing. Dynamism is one of its chief

virtues.

  • Advances in bandwidth, digital storage, and computation drive

new forms of content and alter traffic patterns.

  • New content likewise places new demands on networks, data

centers, and end devices.

  • Adaptability has led to historically successful economic and

cultural platform.

  • U.S. Internet is healthy — far more Internet traffic per capita and

per user than any nation except South Korea

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Traffic Patterns

  • CDNs now deliver more than half of Internet traffic
  • Google (w YouTube) up to 25% of U.S. Internet traffic, up from

6-7% in 2010

  • Netflix up to 33% of evening broadband traffic
  • HBO, ESPN, MLB moving to Web in big way
  • Twitch.tv video game channels now 4th largest bandwidth

consumer

  • Hyper Giants build own networks and data centers and connect

directly to broadband service providers

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Interconnection Terms

  • Tier 1 ISP — a large continental or global network that, through its own infrastructure and its peering relationships, can reach any

point on the Internet. It generally does not pay others for transit.

  • Tier 2 ISP — a network, often regional in nature, that connects broadband service providers, content providers and websites, and

enterprises to larger Tier 1 networks. These entities pay Tier 2 networks, who pay Tier 1 networks for transit to the rest of the Internet.

  • Content Delivery Network (CDN) — a network of computers and “caches” that stores data, webpages, and videos close to end

users and optimizes routes across the Internet, both logically and geographically. Content providers and websites pay CDNs to speed their content to end users. Some large providers like Google have their own CDNs. CDNs pay broadband providers for direct connectivity.

  • Transit — a network access service in which, most often, a smaller entity or network pays a larger network for access to that network

and the wider Internet. Consumers pay their broadband service provider for “transit” to the Internet. Broadband service providers, Tier 2 ISPs, content providers, and website hosts pay for “transit” to the Internet.

  • On-Net Transit — a network access service that provides connectivity to all points within a network but not across the entire Internet.
  • Settlement-free Peering — an interconnection agreement in which two networks trade traffic with one another at no charge.
  • Paid Peering — an interconnection agreement in which networks trade traffic with one another but, because the traffic is

“asymmetric” (one network is carrying far more data than the other, incurring higher costs) or the networks do not otherwise offer the

  • ther similar value, the party offering less value pays the other a fee to make up the disparity.

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Interconnection — 1998

Tier 1 Backbones Tier 2 ISPs

Settlement Free Peering Paid Transit

Dial-Up and Broadband Service Providers MCI Worldcom Sprint @Home AT&T AOL CLECs Dot Coms and Content Providers Yahoo Amazon Comcast Time Warner Bell Atlantic BellSouth

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entropyeconomics.com

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SLIDE 6

Typical Route — 1998

Tier 1 Backbones Tier 2 ISPs

Settlement Free Peering Paid Transit

Dial-Up and Broadband Service Providers MCI Worldcom Sprint @Home AT&T AOL CLECs Dot Coms and Content Providers Yahoo Amazon Comcast Time Warner Bell Atlantic BellSouth individual broadband subscribers

6

entropyeconomics.com

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SLIDE 7

Amazon

Facebook

Apple

Microsoft

Interconnection — 2014

Tier 1 Backbones

Settlement Free Peering Paid Transit

Broadband and Mobile Service Providers Verizon Sprint Tier 2 ISPs AT&T Verizon “Hyper Giants” and Advanced Content Providers Netflix Time Warner AT&T Comcast Level 3

Paid Peering

websites / basic content providers CDNs

Akamai Limelight Level 3 Google Netflix

Google

Integrated Network

Cogent

7

entropyeconomics.com

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SLIDE 8

Amazon

Facebook

Apple

Microsoft

Typical Route — 2014

Tier 1 Backbones

Settlement Free Peering Paid Transit

Broadband and Mobile Service Providers Verizon Sprint Tier 2 ISPs AT&T Verizon “Hyper Giants” and Advanced Content Providers Netflix Time Warner AT&T Comcast Level 3

Paid Peering

websites / basic content providers CDNs

Akamai Limelight Level 3 Google Netflix

Google

Integrated Network

Cogent

8

subscribers entropyeconomics.com

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SLIDE 9

Why CDNs?

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A viewer on East coast requests a Web video stored in server on West coast Performance limited by lightspeed delay, hop delay, and jitter

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Why CDNs?

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Each view requires an additional stream And each stream must traverse long distance and many “hops”

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Why CDNs?

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Stream to CDN

  • ne time

Each stream now shorter distance, fewer hops, better performance

CDN

CDN is closer to end users

entropyeconomics.com

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SLIDE 12

Netflix Argument Is Puzzling

  • “Unprecedented”? No. Paid peering and on-net transit are

not new. Have been around for 20 years or more. Accelerated use in last 5-10 years.

  • Many content firms and all CDNs have such relationships

with broadband service providers

  • Transit and CDN services are competitive and inexpensive
  • More broadband competition — AT&T’s announcement of

new fiber networks in 100 cities and towns, Google Fiber, Verizon FiOS, satellite increasingly capable, LTE wireless

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Transit Prices Plummet

Price per Megabit per second (Mbps) per month

$0 $300 $600 $900 $1200

1 9 9 8 1 9 9 9 2 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1 2 1 1 2 1 2 2 1 3 2 1 4 2 1 5 1200 800 675 400 200 120 90 75 50 25 12 9 5 3.25 2.34 1.57 0.94 0.63

Source: DrPeering.net

The transit market is broad, deep, and competitive.

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Same for CDNs

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Netflix Proposal

  • “strong” net neutrality not fully defined
  • interconnection “without charge” a radical proposal
  • zero price would overturn decades-old practices
  • would force both networks and/or consumers to

subsidize content companies

  • every website gets hosting for free?

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Policy

  • Prescriptive or proscriptive regulation can’t anticipate

innovations in hardware, software, content, or business platforms — but can deter or block those innovations

  • Net neutrality could have banned CDNs and paid

peering had it been in place in late 1990s

  • Price regulation used in old world of quasi-government

monopoly utilities won’t work

  • A better standard — demonstration of consumer harm

for any government action

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The Future

  • More video — 4K ultra HD, 8K, and beyond
  • Cloud — mobile, wearables especially rely on huge processing

and storage of the cloud

  • Software Defined Networks — cloud based network functions
  • Video conferencing — more symmetrical traffic, big bandwidth
  • Exacloud — online gaming, streamed desktops, streamed apps

to thin clients — gigantic bandwidth consumption

  • More change in hardware, software, content, business models,

and thus network interconnection practices

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How the Net Works

A Brief History of Internet Interconnection

April 23, 2014

  • Bret Swanson

bret@entropyeconomics.com +1 317.663.0509 17

entropyeconomics.com