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Housing supply in the new world: developing for profit Working in partnership with #CroftonsDevSem HOUSING & REGENERATION I COMMERCIAL REAL ESTATE I CONVEYANCING Todays speakers Julie Loggenberg Partner, Head of Property Jo Savage


  1. Housing supply in the new world: developing for profit Working in partnership with #CroftonsDevSem HOUSING & REGENERATION I COMMERCIAL REAL ESTATE I CONVEYANCING

  2. Today’s speakers Julie Loggenberg Partner, Head of Property Jo Savage Head of Governance and Regulatory Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  3. Developing for profit: costs and opportunities

  4. Profit for purpose • Non-primary purpose activity • Not developing for affordable rent • Outright sale and PRS • Mixed use and commercial • Competing with ‘spec builders’ • Change and challenge the mindset • Developing the skills • Costs Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  5. More profit to fund your core activities Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  6. Costs • Land ownership • S106 liability • Abnormals • Funding • Procurement • SDLT • Consultants • Marketing Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  7. Opportunities • De-regulation & the freedom to do more? • A level playing field • Government initiatives • Better use of land holdings • Increase profile • Growth • Pooling resources and services • Sector pulling together Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  8. Diversification: viability and feasibility Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  9. Housing and profit What is the most profitable development/house type you or your organisation have delivered? Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  10. Development viability & feasibility Site Market Financial identification research & feasibility segmentation Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  11. Site identification Land Buying Strategy Option Competitors agreements Partnering Risk strategy opportunities Land banking capacity Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  12. Market research & development Consumer behaviour 1. Research and development strategy • Target audience profile – know your market • Market segmentation - ACORN - MOSAIC • Life stage assessment 2. Product design procedure • Tailored specification • Market testing • Marketing strategy Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  13. Financial feasibility Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  14. Financial feasibility Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  15. Commercial units - viability • Is there a market for your commercial units? • Valuation/appraisal • Key objective If answer is yes … Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  16. Commercial units – Heads of Terms and leases • Addressing covenant strength issues • Structuring incentives • User provisions • Break options • Time well spent! Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  17. Commercial units – planning and strategy • Where is the investment market at? • Any pre- sale ‘tweaks’ to bolster investment value - Re-gears - Buying out tenant break options • Method of disposal Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  18. Get your house in order: structure, regulation & funding

  19. Structure • The right structure: trading company, joint venture, partnering? • RP links and protecting social housing assets • Merger • Parental controls • Profit for purpose • Non-primary purpose trading • Sector pulling together Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  20. Governance & regulation • Consents regime – HCA • Risk-based approach • Groups and other vehicles • Intragroup arrangements • Decision-making processes • Deregulation • White Paper Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  21. Funding and funders • Loans (new and existing) • Consents and covenants • On-lending • Investment • Institutional investment Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  22. Tax implications of commercial development

  23. Tax implications • Stamp Duty Land Tax • VAT • Corporation Tax Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  24. Tax implications • SDLT applies to any acquisition of a chargeable interest in land • Who is liable to pay it? • What is the charge based on? • Are there any reliefs or exemptions available? - RP relief - Charities relief - Group relief Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  25. Tax implications • Is the price of the site subject to VAT? • Maximise the VAT recovery • Group structures and VAT groups Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  26. Tax implications • Profit for purpose – not charitable • Group structure – use of a trading subsidiary • Gift aid – possibly subject to restriction Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  27. Last, but not least… Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  28. Exit strategy • What happens if it all goes wrong? • Do you have a plan B? • Anticipate risk • Future proofing – Tenure switch – In-built flexibility for market fluctuations – Cost recovery – Funder requirements – Protect social housing assets Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  29. Top tips 1. Know your market 2. Look before you leap 3. Don’t waste money 4. Use your consultants effectively 5. Think flexibly 6. Have an exit strategy Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  30. What? Why? How?

  31. Any questions…? Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  32. And finally, a shameless plug… Free legal seminar: Joint ventures in the housing sector Focus on JVs for property development. Wednesday 17 May, 9.30am Friends’ Meeting House, Manchester www.croftons.co.uk/events Housing & Regeneration I Commercial Real Estate I Conveyancing I Charities

  33. Get in touch Julie Loggenberg 0161 214 4823 / julie.loggenberg@croftons.co.uk Jo Savage 0161 214 6188 / jo.savage@croftons.co.uk www.croftons.co.uk / @CroftonsLegal #CroftonsDevSem

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