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Today’s Broadcast

Ho How to w to In Incr crease se Eve vent nt Dona natio ions ns & Eng ngage ge Dono nors rs Us Usin ing a M Mobil ile Ap App

MARK CHASE

Licensed Professional Mobile App Developer

• What exactly is a donor mobile app.
• How a mobile app helps your organization to be more

competitive.

• Why your annual banquet is a great time to launch your

app.

• The reasons a mobile app makes it easier for your

supporters to donate at banquets and other special events.

• How to increase donor engagement with your mobile app.
• How you can get a mobile app for your organization.

What You Will Learn

WHAT IS A MOBILE APP?

And why your organization should have one

The Donor App is customized mobile app built for your

• rganization. App provides

interactive features and engagement.

It’s your Blog, Website, Social Media, brochures, email and more integrated onto one platform.

Gives donors and supporters the easiest way to make donations and stay connected.

Mobile apps offer Push Notifications that allow your

• rganization to reach out and

touch your donors.

SAMPLE PUSH: “Ben Carson speaking at our banquet Oct.12. Register here.” “Pray for us today. We’re seeing many at-risk women.”

A mobile app is a modern 21st Century digital platform that provides fast navigation and functionality.

HOW DO MY DONORS DOWNLOAD THE APP?

Downloaded From The App Stores

Our App(s) are reviewed and approved by Apple & Google and placed onto the app stores to download.

We Do Not Develop Web Apps

• Web apps are not approved by

Google or Apple.

• Web apps are not available for

download on app stores.

• Web apps always need an Internet

connection.

• Web apps have security issues.

We Develop Native / Hybrid Apps

• Our apps are programed computer

software & becomes part of the device enabling 100% of your phones capabilities.

• Native apps do not need the

internet to function.

• Native/Hybrid apps are approved

by Google and Apple which provides security measures for the app user.

QUESTION Is it easier to tap the ‘app icon’

• r type in your centers URL or

search using Google?

MOBILE APPS

Can Increase Frequency Of Donations

Mobile has been a particular focus of many omni channel initiatives, as there is a lot of data out there regarding how frequently people use their phones.

Increase Frequency Of Donations

In fact, one study (conducted by Kleiner, Perkins, Caufield and Byers) found the average person checks his or her phone 150 times per day – that is a lot

• f opportunity for engagement.

*In other words, 150 opportunities per day they could make a donation!

Increase Frequency Of Donations

In other words, 150 opportunities per day people could make a donation to your

• rganization!

Increase Frequency Of Donations

The app icon is a 57x57 pixel beacon subcounsciensly branding your PMC on the brain.

App Icon = Donation$

App Icon provides:

• Places your organization in front
• f donors 24/7.
• Allows donors to quickly donate

in 3 taps.

• Icon acts as a reminder to

donate.

• Can’t be lost or forgotten.

App Icon = Donation$

OTHER NONPROFITS

Are using mobile apps

Non-Profits Are Making Donating Easy

Wounded Warrior Red Cross Planned Parenthood Salvation Army Haiti Earthquake World Vision Saddleback Church CareNet BD

Planned Parenthood Has A Few Apps

Most popular Apple App Store categories in July 2017, by share of available apps The statistic shows the most popular categories in the Apple App Store ranked share of active apps. In July 2017, business apps were the second-most popular category, with a share of 10.07 percent of active all apps being business apps. As of summer 2017, more than 140 billion apps were downloaded from the App Store.

statista.com

New infographic

released by Go- Globe on mobile app usage statistics and trends indicates that mobile apps are on rampage.

By: Stacey Rudolph Go-Globe

Why, because there are tons of people

• ut there who

understand the importance of apps so customers can receive quick content.

By: Stacey Rudolph Go-Globe

The stats show that people spend 52% of all time spent on digital media on mobile apps, a clearest indication that businesses are making a generous amount of money via mobile apps usage.

By: Stacey Rudolph Go-Globe

To expand your donor base and revenue you will need to understand where most of your donors and supporters spend their time.

Why? Because people want the newest, fastest & easiest navigational experience.

WHO IS A DONOR APP FOR?

Any organization who wants a modern and convenient way for donors to engage in digital giving and wants to stay more connected with their supporters.

Why not utilize what you’re already paying for?

• Donor website
• Donation’s page
• Time in social media updating

It’s Here!

Apps Are Now Viewed on TV

Google TV

The Interactive Features, Native Utilities, App Functionality & Integrated Content

Donating Made Easy

Welcome Video

Mobile devices are small and people are on the

• move. It’s much easier to listen or watch a video

then it is to read.

Social Media Integration

Flash Of Light At Conception Video

Let there be Light! More proof life begins at conception. Scientists have captured the moment a human sperm meets an egg on film, and found the union is a “fireworks” show that produces a blast of white light.

Prenatal Development Videos

60 Second 3-D Animated Videos

• f 1-9 month

Development.

Abortion Procedures Videos

Animated educational videos about the 3 abortion procedures and RU-486 abortion pill.

Video Tour Photo Tour

Share App With Others

App Sharing with all your donor contacts

Golf Tournament Score Card

Light The Fire For Life!

Push Notifications:

• Reminds donors the fight for life is still
• n
• Re-Kindles their passion to save lives
• Keeps them engaged
• Interact in Real Time
• Primes donors to give
• Prompts an Action
• Promotes your events & Newsletters
• Creates sense of urgency

*Facebook has only a 2% response rate *Increase response rate to 95% with Push Messages

Notification Engagement, Action & Result

Donors see the fruits of their donations & prayers. Action (Pray) Engagement Result

Launching & Marketing Your App

“What you put into marketing, you will get out of it.”

Printed Materials

• *Banquets/Fundraisers
• Newsletters
• Business Cards

Digital Marketing

• Email Signature
• Google Search
• Website
• Facebook

QR Codes & App Store URL Links App Store Buttons

Awesome Times To Launch or Market Your App

• End of Year Giving Campaigns
• Sanctity of Human Life Sunday
• Church Bulletins
• Radio Ads
• Newspaper Ads
• Walks for Life
• Special Events
• Banquets

TRACKING YOUR APP’S SUCCESS

Quarterly Download Matrix Analysis

IS A DONOR MOBILE APP RIGHT FOR YOU?

If You Want To:

• Keep your donors engaged
• Make donating super easy
• Increase donor response rate up to 95%
• Stay relative & competitive in the 21st century
• Grow & stabilize your donor base
• Effectively communicate with donors

…Then A Donor App Is Right For You

Want to cut your inventory costs?

Go Paperless!

ANNOUNCING

Go paperless with an in house tablet “Brochure Library”

In House Tablet “Brochure Library”

All brochures are integrated

• nto a digital platform for intake,

interviews and educating.

• Proprietary to your clinic
• User name & password

required

• Digital intake forms
• Tablet specific platform
• Due date calculator
• Q & A
• Checklist

Client Digital Brochure

No more brochures thrown into the trash or lost between the car seats! Your brochures/handouts are integrated onto a smartphone specific platform and accessed from the main menu.

Client Digital Brochure

Clients can now privately review the information discussed during the interview. Clients can easily “share the info with others”.

COST OF MOBILE APP

General Market For Apps

Average development cost: $2,500 - $10,000+ With additional Monthly Service Fee: $99.00+

Regular Price

App Development: $1,477

Monthly Service Fee of $37.77

~For Today’s Webinar Attendees Only~ 25% Off App Development

(= $370 in savings) Reducing the development cost to:

$1,107

Webinar Attendees Development Cost

$1,107

Valid until September 22

Today’s Attendees Total Cost

Development $1,107 Monthly Service Fee: $37.77

Valid until September 22

If You Purchase Today ONLY

Can get one app at today’s bonus price & get the 2nd app (client, brochure library app,

etc) for ½ off app development.

+ 25% discount = $1,107.00 in total savings

Call To Action

Pole Questions

Started Today

Quick & Easy

• Just need your logo/graphic & signed App Agreement
• No other information is needed

*We prioritize app development based upon the closest upcoming events, fundraisers or launch dates requested.

Mark Chase Office: 509-763-0322 Email: mchase30@hotmail.com

Questions?