History SEPTEMBER 2006 SEPTEMBER 2014 • Estethica launched. • The BFC agreed that Orsola, Filippo and Anna should wholly own Estethica. • Sustainable fashion showcased within London Fashion Week. • The BFC would further develop a stream of work called Positive Fashion. • Co-founded by the British Fashion Council with Orsola de Castro, • A Positive Change Committee of BFC Patrons Filippo Ricci and Anna Orsini. and invited experts, led by Marks & Spencer set out to defjne strategy and work plan for Positive Fashion. SEPTEMBER 2013 • New BFC remit to broaden sustainability agenda.
Why Is This Important? . Fashion is a great industry: Creative, complex and provides millions of jobs around the world. . Great things are being done to tackle challenges, but with little co-ordination. . We need to prepare British businesses for current and future industry shifts.
Positive Fashion The strategy was distilled into the following pillars: . Compliance Awareness of legislation (and forthcoming legislation) . Corporate social responsibility Best practice guides . Consumer Consumer engagement
How Will We Develop Strategy? Research and mapping of existing information. Create digestible formats (when necessary) that are useful for micro businesses, SMEs & large corporations.
Compliance Compliance will look at the legal framework around viscose, environment, waste, labelling, packaging and people. We will deliver workshops, handouts and online guides for all to access.
Corporate Social THERE ARE GUIDES AND CODES Responsibility OF PRACTICE ALREADY OUT THERE Our starting point is to collaborate with the THIS IS AN OPPORTUNITY TO SET following organisations: BEST PRACTICE AND IN MANY INSTANCES ASPIRATION Cultural Congress Ethical Trading Initiative (UK) Great work is being done by luxury groups, NRDA – Clean by Design (USA) public sector organisations, NGOs, as well as The Centre for Sustainable Fashion (UK) ethical consultants and educators. Eco Age (UK) The High End Manufacturing Steering Group (UK) On the following topics: Manufacturing Tool Kits Wholesale and Retail Best Practice Toxicity & Waste Management Workforce Welfare, Development and Equality
Consumer WE WILL CELEBRATE CAMPAIGNS LED BY RETAILERS & PRACTIONERS IN THIS SPACE Good examples include: • True Cost, the movie • Selfridges, Ocean campaign • Positive Luxury • M&S, Schwopping WHAT ELSE CAN BE DONE TO ENGAGE CONSUMERS? Is the question we are now asking , as we look at the next 3 years.
Our End Goal? For British designer businesses to lead the way in ethical practices.
Thank You
Recommend
More recommend
