History Born in 1825, William Larue Weller was one of the early - - PowerPoint PPT Presentation

History

• Born in 1825, William Larue Weller

was one of the early distilling pioneers in Kentucky.

• After serving in the Louisville

Brigade during the 1840’s, William Larue Weller remained in Louisville and continued his family heritage

• f whiskey distilling.
• Weller was famous for being the

first distiller to produce Kentucky Straight Bourbon Whiskey using “wheat” instead of “rye” in the mash bill.

• Very few bourbons are made with wheat
• The combination of exceptional aging and wheat in the mash

bill produce a whiskey with a very mature, rich and exotic

• aroma. Its flavor has been described as full, evolving and

sophisticated, with notes of vanilla, teaberry, and cinnamon.

• Mild, Gentle and Smooth
• Great tasting whiskey!

Special Reserve

• 90 Proof
• Color: Hazel
• Nose: Vanilla
• Flavor: Vanilla, Molasses, Honey
• “Replacing the rye grain in our recipe

with wheat provides for an exceptionally smooth taste. Weller is a truly

• utstanding buy.”

– WINE ENTHUSIAST MAGAZINE

90 Rating

Old Weller Antique

• 107 Proof
• Color: Amber
• Nose: Vanilla, Spice
• Flavor: Vanilla, Spice Molasses, Cinnamon
• “A medium amber bourbon, bearing a

sweetish note…the body is big and the palate is very well balanced…a strong vanilla undertone and some sharp spicy tones; the finish is long and spicy.”

– WINE ENTHUSIAST MAGAZINE

88 Rating

12 Year Old

• 90 Proof
• Color: Amber
• Nose: Lanolin, Almond Oil, Creamed corn
• Flavor: Vanilla, Sweet, Oaky, Complex
• “The deep bronze color beautifully

reflects the light…high-spirited, lusciously toasty, and animated bouquet that has top-notch Bourbon written all over it; dry, complex, and toasty palate.”

– Paul Pacult, The Spirit Journal

Special Reserve Sell Sheet

Family Sell Sheet

Shelf Talker

Taste Comparison Card

Challenge customers to taste test versus similarly priced bourbons

Metal Signs

18” across 30” across