History Wooden Bakery was established in Lebanon, Jal el Dib in 1969 - PowerPoint PPT Presentation

History Wooden Bakery was established in Lebanon, Jal el Dib in 1969 by Mr. Edward Bou Habib as a simple bakery providing the market with freshly baked quality bread. In the last decade Wooden Bakery revolutionized the bakery industry in Lebanon by setting new standards and upgrading its products and services. Edward’s two sons Assaad and Ghassan Bou Habib planned and designed the new concept in 1996 with immense vision, an innovative spirit and an experienced management team. The first Wooden Bakery retail outlet opened at a prime location in Lebanon during 1999. Wooden Bakery launched their first franchised operation in 2002 and has now expanded to 24 franchised and 7 company‐owned outlets in Lebanon. In 2009, Wooden Bakery launched its first overseas Master Franchise Operation in Saudi Arabia and is currently embarking on an ambitious international expansion plan.

Contains : Products Manufactured • Arabic Bread • Kaak • French Bread • Viennoiseries • Arabic Sweets • Pastries of all varieties • Appetizing croissants and Danishes • Delivery Menu (Manakeesh, Sandwiches (Hot & Cold), Bouchees, Pizzas, Salads, Burgers, shawarna,fajita Side Orders, Wooden Bakery specialties) • Special Occasion Menu (canapes, bouchees, mini sandwiches, special cheese & deli platters)

USP : our price range is affordable for all kind of society classes and huge range of variety. We have chosen this strategy in order to target and win loyal customers from all classes. Goal : Wooden Bakery aims to become the first choice bakery in the Middle East and position itself among the industry leaders worldwide. Target Audience : We target people from all ages, young & old. Our main target audience is mostly Women, married and have a family.

Some advertising Ads

SWOT ANALYSIS STRENGTHS WEAKNESS 1. The fastest and Biggest company 1. Gluten Free in Lebanon more than 24 branches. 2. Weak ATL 2. price range is affordable for all kind 3. Low calorie menu of society classes 4. Open 24/7 in all branches 3. Major market : Lebanon 5. Plat du jour 5. Customer service department 6. High quality Low price

Opportunities Threats 1. Should also promote on low 1. Some consumer ignore calorie menu the food menu 2. New substitutes : for those who 2. Some consumer ignore Are allergic on Gluten. that Wooden Bakery 3. Open branches in mountains where serve occasions people spend there Summer (Birthday, Wedding…) vacation. 3. Huge competitions from 4.Malls Branches competitor 5.develop a national and international 4. Online catering franchise network

Competitors 1. Moulin d'or: known to serve the same items provided at Wooden Bakery + Gluten Free + plat du jour 2. Yammine: same as Wooden Bakery concept +24/7 3. Pain d'or: provides only French Bread, pastries, chocolate, special occasion cakes, cold cut sandwiches & salads (more like a café type)

Demographic Segmentation Age : 15-60 Gender : Male – Female Social Class : All Social Classes Geography : Lebanon Life Style : Everyone

ATL Proposal : • Needs a different style in TVC ad which can be more attractive to consumer mind and be more creative. • Online Catering. • Application game fun play and win a meal at wooden. • Creative Billboards that covers Lebanon especially to spotlight the food and the occasions Pastry.

BTL proposals : • Guerilla marketing. • New POS in Malls • Should be a member of Wedding magazine for it Pastry. • New product substitutes : Low calorie Menu Gluten Free and plat du jour.

Lines • (Corporate) ّنع شّلب زبخلا ّتفا • (Bread) انيقل و انزبخ • (Food) لصا نبا • (Pastry) بلاغ بلاقلا

Logo 1. Logo lifting 2. Business Card 3. Letter head 4. Envelope

Corporate 1. Tvc Ad 2. Promotion Item

Promotion - Item

Bread 1. Unipole 2. Billboard 3. Press Ad 4. Unipole – Gluten Free 5. Guerilla Marketing

Unipole

Billboard

Press - Ad

Unipole – Gluten Free

Guerilla

Pastry 1. Billboard - Wedding 2. Billboard - Birthday 3. Billboard - Happy Mother ’ s Day 4. Press Ad - Wedding 5. Press Ad - Birthday 6. Billboard – New Online Catering

Birthday - Billboard

Birthday – Press Ad

Wedding - Billboard

Wedding – Press Ad

Mother’s Day - Billboard

New online catering- Billboard

Food Menu Teaser Realever 1. Billboard – Lebanese Food 2. Billboard – American Food 3. Billboard – Mexican Food 4. Unipole – New Low calorie Menu 5. Application game woodenbakerypot

Teaser – Lebanese billboard

Teaser – Mexican billboard

Teaser – American billboard

Reliever – Lebanese billboard

Reliever – Mexican billboard

Reliever – American billboard

New Low calorie Menu- Unipole

New POS in le Mall 1. Billboard - Pastry 2. Billboard - Food

New POS Pastry- Billboard

New POS Food- Billboard

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