History Wooden Bakery was established in Lebanon, Jal el Dib in 1969 - - PowerPoint PPT Presentation

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History Wooden Bakery was established in Lebanon, Jal el Dib in 1969 - - PowerPoint PPT Presentation

Oct 28, 2023 371 likes •935 views

History Wooden Bakery was established in Lebanon, Jal el Dib in 1969 by Mr. Edward Bou Habib as a simple bakery providing the market with freshly baked quality bread. In the last decade Wooden Bakery revolutionized the bakery industry in Lebanon

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History

Wooden Bakery was established in Lebanon, Jal el Dib in 1969 by Mr. Edward Bou Habib as a simple bakery providing the market with freshly baked quality bread. In the last decade Wooden Bakery revolutionized the bakery industry in Lebanon by setting new standards and upgrading its products and services. Edward’s two sons Assaad and Ghassan Bou Habib planned and designed the new concept in 1996 with immense vision, an innovative spirit and an experienced management team. The first Wooden Bakery retail outlet opened at a prime location in Lebanon during 1999. Wooden Bakery launched their first franchised

  • peration in 2002 and has now expanded to 24 franchised and 7 company‐owned
  • utlets in Lebanon.

In 2009, Wooden Bakery launched its first overseas Master Franchise Operation in Saudi Arabia and is currently embarking on an ambitious international expansion plan.

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Contains :

Products Manufactured

  • Arabic Bread
  • Kaak
  • French Bread
  • Viennoiseries
  • Arabic Sweets
  • Pastries of all varieties
  • Appetizing croissants and Danishes
  • Delivery Menu (Manakeesh, Sandwiches (Hot & Cold),

Bouchees, Pizzas, Salads, Burgers, shawarna,fajita Side Orders, Wooden Bakery specialties)

  • Special Occasion Menu (canapes, bouchees, mini sandwiches,

special cheese & deli platters)

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USP :

  • ur price range is affordable for all kind of society classes and huge range of variety. We have

chosen this strategy in order to target and win loyal customers from all classes.

Goal :

Wooden Bakery aims to become the first choice bakery in the Middle East and position itself among the industry leaders worldwide.

Target Audience :

We target people from all ages, young & old. Our main target audience is mostly Women, married and have a family.

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Some advertising Ads

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SWOT ANALYSIS

STRENGTHS 1. The fastest and Biggest company in Lebanon more than 24 branches.

  • 2. price range is affordable for all kind
  • f society classes
  • 3. Major market : Lebanon
  • 5. Customer service department
  • 6. High quality Low price

WEAKNESS

  • 1. Gluten Free
  • 2. Weak ATL
  • 3. Low calorie menu
  • 4. Open 24/7 in all branches
  • 5. Plat du jour
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Opportunities 1. Should also promote on low calorie menu 2. New substitutes : for those who Are allergic on Gluten.

  • 3. Open branches in mountains where

people spend there Summer vacation. 4.Malls Branches 5.develop a national and international franchise network Threats 1. Some consumer ignore the food menu 2. Some consumer ignore that Wooden Bakery serve occasions (Birthday, Wedding…) 3. Huge competitions from competitor 4. Online catering

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Competitors

  • 1. Moulin d'or: known to serve the same items

provided at Wooden Bakery + Gluten Free + plat du jour

  • 2. Yammine: same as Wooden Bakery concept +24/7

3. Pain d'or: provides only French Bread, pastries, chocolate, special occasion cakes, cold cut sandwiches & salads (more like a café type)

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Demographic Segmentation

Age : 15-60 Gender : Male – Female Social Class : All Social Classes Geography : Lebanon Life Style : Everyone

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ATL Proposal :

  • Needs a different style in TVC ad which

can be more attractive to consumer mind and be more creative.

  • Online Catering.
  • Application game fun play and win a meal at wooden.
  • Creative Billboards that covers Lebanon

especially to spotlight the food and the occasions Pastry.

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BTL proposals :

  • Guerilla marketing.
  • New POS in Malls
  • Should be a member of Wedding magazine

for it Pastry.

  • New product substitutes : Low calorie Menu

Gluten Free and plat du jour.

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Lines

  • (Corporate)

ّنع شّلب زبخلا ّتفا

  • (Bread) انيقل و انزبخ
  • (Food) لصا نبا
  • (Pastry) بلاغ بلاقلا
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Logo

  • 1. Logo lifting
  • 2. Business Card
  • 3. Letter head
  • 4. Envelope
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Corporate

  • 1. Tvc Ad
  • 2. Promotion Item
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Promotion - Item

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Bread

  • 1. Unipole
  • 2. Billboard
  • 3. Press Ad
  • 4. Unipole – Gluten Free
  • 5. Guerilla Marketing
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Unipole

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Billboard

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Press - Ad

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Unipole – Gluten Free

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Guerilla

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Pastry

  • 1. Billboard - Wedding
  • 2. Billboard - Birthday
  • 3. Billboard - Happy Mother’s Day
  • 4. Press Ad - Wedding
  • 5. Press Ad - Birthday
  • 6. Billboard –New Online Catering
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Birthday - Billboard

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Birthday – Press Ad

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Wedding - Billboard

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Wedding – Press Ad

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Mother’s Day - Billboard

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New online catering- Billboard

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Food Menu

Teaser Realever

  • 1. Billboard – Lebanese Food
  • 2. Billboard – American Food
  • 3. Billboard – Mexican Food
  • 4. Unipole – New Low calorie

Menu

  • 5. Application game

woodenbakerypot

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Teaser – Lebanese billboard

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Teaser – Mexican billboard

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Teaser – American billboard

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Reliever – Lebanese billboard

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Reliever – Mexican billboard

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Reliever – American billboard

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New Low calorie Menu- Unipole

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New POS in le Mall

  • 1. Billboard - Pastry
  • 2. Billboard - Food
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New POS Pastry- Billboard

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New POS Food- Billboard

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Thank You