High P High Protein otein Iced Cof Iced Coffee ee Pr Product T - - PowerPoint PPT Presentation

High P High Protein

• tein

Iced Cof Iced Coffee ee

Pr Product T t Training ining

Conten Content t

• 1. Market Trends
• 2. High Protein Iced Coffee
• 3. Sales Pitch

• The European Coffee Market is expected to

grow at a rate of 4.8%, during the forecast period (2019 - 2024)

• Europe accounts for nearly 30% of the

global coffee consumption

• Industry leaders in the region are recognizing

the evolving consumer trends, such as convenience and healthier eating

Cof Coffee Ma ee Market et Trends ends

• 1 in 5 global new coffee launches was iced

coffee in 20171

• Iced coffee was introduced as part of the

main offering from mainstream coffee shops to attract younger consumer to the coffee category

• Market research has highlighted
• pportunities for coffee brands to target

health-obsessed younger drinkers seeking added health benefits2

Iced C Iced Cof

• ffee

ee Mar Market T et Trends ends

• 2. Mintel press office – brewed for success May 2018

• 94% of adults snack daily which is

driving the growth in grocery stores’ snacking categories1

• Major food companies such as Nestle

and Cadbury are growing their protein/healthy snacks product offering

• These products are aimed at attracting

more Millennial customers who are more health conscious, seek convenience and consume clean label products

The Rise he Rise of

• f

Pr Prote

• tein Snac

in Snacks ks

• 1. Mintel - Growth of Fresh-Snacking Culture

Intr Introd

• duc

ucing ing

High Pr High Protein

• tein

Iced Cof Iced Coffee ee

Created for life’s adventures, our High High Pr Prote

• tein I

in Ice ced d Cof Coffee ee has been brewed to be smooth and bold with Robusta espresso coffee bean.

Sw Sweetene eetened d wi with th na natur turall ally y sour sourced ced Ste Stevia via 80 mg of 80 mg of caf caffeine eine Whey pr hey protein

• tein

Robust

• busta

a Cof Coffee ee Beans Beans fr from

• m

na natur tural al sour sources ces Coconut Coconut cr creamer f eamer for a

• r a

cr creamy t eamy textur xture Sea S Sea Salt alt to help to help boost boost fla flavour

• ur

High High Pr Prot

• tein

ein Iced Iced Cof Coffee ee Ing Ingred edient ients

Ing Ingredient edients s Whey Pr hey Protein

• tein
• High quality protein
• Contains all Essential Amino Acids
• High in BCAAs
• Quickly absorbed

Ing Ingredients edients Cof Coffee P ee Powder der

• Robusta coffee beans from natural

source

• Robusta is one of the main 2 coffee

varieties, known for its bold and rich flavour

• No artificial coffee powder
• Contains 80 mg of caffeine,

approximately the same as an espresso shot or a can of energy drink

Hi High gh Pr Prote

• tein I

in Ice ced d Cof Coffee ee F Fea eatur tures es

• High in Protein – 15 g per serving
• Low in Fat
• No Added Sugar
• 80 mg of caffeine from Robusta

Coffee beans per serving

• Artificial colourant free
• Suitable for lacto-vegetarians
• Available in Latte Macchiato flavour

Ho How w to to pr prep epar are e High High Pr Prot

• tein

ein Iced Iced Cof Coffee ee

Just ust mix 2 scoo mix 2 scoops ps with with 25 250ml 0ml of

• f w

wate ter r an and d sha shake! e!

+

2 X

+

It’s great as a mid-mor morning ning or

• r mi

mid-afte afterno noon

• n dr

drink. ink.

Why hy cho hoos

• se

e High P High Prote

• tein

in Ice Iced d Cof Coffee ee?

• Easy to mix - convenient on the go drink
• 336 kJ per serving – 251 kJ of which are

from protein

• 80 mg of caffeine to help improve

alertness2

• Creamy but with a bold coffee flavour
• Enjoy as a mid morning/mid afternoon

drink

• Can be drunk anytime and anywhere1
• 1. EFSA Journal2011;9(4):2054

2.The maximum amount of advised caffeine is 400/mg/day

Kilojoules 336 kJ1 552 kJ2 Protein 15 g 1.6 g Sugar 0.7 g 28 g Caffeine 80 mg 52 mg

1 Per made product = 22 g serving with 250 ml of cold water

• 2. Per 250ml of product

Blended Blended Cof Coffee ee Frappuccino ppuccino High igh Protein I

• tein Iced Cof

ced Coffee ee

High High Pr Prot

• tein

ein Ice Iced Cof d Coffee ee vs Ic vs Iced ed Cof Coffee ee high high-str street eet of

• fferings

erings

High High Pr Prot

• tein

ein Iced Iced Cof Coffee ee Sales Sales Pitc Pitch

Her Herba bali life e Nut Nutrition rition Bus Busines iness s Opp Oppor

• rtu

tunity nity

Targeting our 3 Main customer segments: Weigh eight t Mana Manage gemen ment Wellness ellness Fit Fit & & Activ Active Looking for a low kilojoule, low sugar, low fat snack Looking for a clean label snack with few ingredients Looking for a protein snack to boost their daily protein intake

Weigh eight M t Man anage gemen ment t Custome Customers Need Need Hi High gh Pr Prote

• tein I

in Ice ced d Cof Coffee ee So Solution lution

Looking for an alternative vs high kilojoule coffee beverages in mainstream coffee shops Only 359 kilojoules per shake Low in sugar – sweetened with Stevia Low fat Do not want to compromise on taste Robusta coffee beans for an authentic and familiar coffee flavour Have a tendency to snack in the mid- morning/mid-afternoon period HPIC is a convenient on-the-go protein snack

Wellnes ellness Custome Customers Nee eed d Hi High gh Pr Prote

• tein I

in Ice ced d Cof Coffee ee Solution Solution

Looking for snacks with as few ingredients as possible Minimal Ingredients Artificial colourants free Sweetened with naturally sourced Stevia Seek minimal-ingredient products but do not want to compromise on taste Made with Robusta Coffee Beans for an authentic coffee taste Have opted for a vegetarian diet Suitable for lacto-vegetarians

Fit Fit & Activ & Active e Custome Customers Need Need Hi High gh Pr Prote

• tein I

in Ice ced d Cof Coffee ee So Solution lution

Looking for a convenient way to get protein on the go Easy to mix – HPIC does not require a blender, just mix two scoop with 250 ml of water, ice and shake! Are looking to meet their protein goals Contains Whey as a high-quality Protein Consume caffeine after workouts High protein Iced coffee is a great way to get both caffeine and protein as a snack

SKU SKU # 012 # 012K Sug Suggested gested Customer Customer Selling Selling Price: R568.77 Price: R568.77 Volume

• lume Points:
• ints: 30,55

30,55

HIGH PR HIGH PROTEIN TEIN ICED COFFEE ICED COFFEE

Take us with you everywhere and we’ll take you further!