Hig igh Bri ridge e Boro rough ugh Co Council il February - - PowerPoint PPT Presentation

Hig igh Bri ridge e Boro rough ugh Co Council il

February bruary 23, , 201 017 Suza zanne e Lagay, gay, Freeh eholder lder Marc c Salu luk, k, Eco conom

• mic

ic Developm velopmen ent Directo ector

HUNTERDON COUNTY COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY

Hunterdon County, New Jersey December 2014

35 Steer 35 Steering ing committ committee ee member members 300 Sur 300 Survey ey par participants ticipants (R (RVCC CC & H & HCCC) CCC) 63 Inter 63 Interviews views in in 9 9 Focus Gr

• cus Group
• up

>180 Public >180 Public meeting p meeting par articipants ticipants 24 of 24 of 26 Mu 26 Municipa nicipalities lities par participa ticipating ting

January 25, 2017

Yesterday’s Facts Today’s reality

 55% population growth

January 25, 2017

197 970 - 200 000

 Rural migration  3.14 persons/household  Educated, high income  1980 median age 32  Corporate campuses  Single family homes  Growing school population

200 000 - 201 015



Declining population

 Urban migration  2.61 persons/household  Retirees, empty nesters  2014 median age 44  Vacant corporate campuses  Changing housing demands  Declining school enrollment

January 25, 2017

Millen enni nials als

 Career focused  Compact living  Renters vs

• wners

 Close to

employment

 Postpone

marriage

 Active, social

lifestyle

 Public

transportation

• ptions

 Aff

fforda

• rdabil

bility ity

• Housing &

Housing choices

 Ameniti

menities es

• Cultural &

recreational, social groups

 Acc

cces ess:

• Walkable

communities & transportation connectivity

Bab aby y Boomers mers

 Retired/semi-

retired

 Compact living  Disposable

income

 Mobile  Socially engaged  Public

transportation

• ptions

Open space & farmland preservation

 Critical triangle of culture &

commitment

 Implement “Economic Gardening

• To attract & retain the RIGHT business for Hunterdon County

 Gain support of key players in changing the culture

• Solidify public/private partnerships
• Build municipal conversations

 Hunterdon’s got talent

• We intend to engage, energize and listen to them

 Commitment to tourism effort

January 25, 2017

Economic Development Cultural & Heritage

Marketing of sites & buildings Building relationships Business retention & expansion Business attraction Workforce development

 Aging population  Declining population  Primarily low-wage job creation  Lack of brand & identity

 High wage  In-line with NJ targeted & growth

industries

 Low impact  Small footprint  Educated & respected careers

 Information technology (IT)  Research & development (R&D)  Bio & life sciences  Financial technology (FinTech)  Cyber security  Small scale components manufacturing

Target Clean & Niche Technology

Advanced Industry Means Higher Wages



Stimulate creation of higher-wage, career

• pportunities for the emerging workforce

Stop educating students for export purposes only

3-Prong Approach to Success…

 Mun

unic icipal ipalit ities ies

• TIG zones
• Expedited

processes

• Waiver of fees
• Targeted

incentives

• Special committee

 Educat

ucation ion

• Coordinate exposure to

enterprise

• Align training
• Support student

committees

• Engage in company

projects

 Entrepren

trepreneu eurial ial

• BIZ advisory

committees

• Loan programs
• Angel investors
• Incubators
• Shared office spaces

Moving the Plan Forward

Partnering with Business

INITIA IAL L VISIT ENGAGE GE PARTN TNERS ERS SOLVE VE PROBL BLEM EMS

http://www.hackhunterdon.com/



Branding



Eco dev website

• Property locator



Printed material



Social media



Marketing

• Internal
• External
• Site locators

Get the word out

Communicating Hunterdon’s Brand

 Rural beauty  Rich culture and history  Home-grown, educated population  Walkable, charming communities  Outstanding quality of life  Innovative culture, business friendly  Tourism-ready

 Incubators  Mentor network & advisory committees  Access to capitol  Tech community engagement

• Hackathon

 Connect students with local opportunity

• Exxon example

Hold on to our Innovators & Entrepreneurs

February 23, 2017

Franklin & Southampton Counties, VA

Res esea earch rch

 Transportation

connectivity

 Job Connect

Website

 Biz Visit CRM  Biz/School

Tourism

 Full time effort to maximize one of Hunterdon’s

natural strengths

 Also works as workforce retention and attraction

• Visitor’s become residents

 Part of the brand

 Rail repair capital campaign  Preliminary impact study  Work with Delaware River Towns  Research: funding a FT comprehensive,

sustainable tourism effort

More …

www.hu .hunte nterdo rdonc nceds eds.co .com Hu Hunter erdon don Co County y Div ivis ision ion of Economic ic Devel elopm

• pment

ent msaluk luk@co @co.hu .hunter nterdon. don.nj. nj.us us 908 908-399 399-1108 1108

February 23, 2017