Hawai i Tourism Korea Irene Lee Liz You Korea Country Director - - PowerPoint PPT Presentation

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Hawai i Tourism Korea Irene Lee Liz You Korea Country Director - - PowerPoint PPT Presentation

Feb 19, 2023 485 likes •848 views

Hawai i Tourism Korea Irene Lee Liz You Korea Country Director Director of PR & Marketing Hawai i Tourism Korea Hawai i Tourism Korea ilee@aviareps.com lyou@aviareps.com #GTSHAWAII Session overview Korea market trends

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Hawai‘i Tourism Korea

Irene Lee Korea Country Director Hawai‘i Tourism Korea ilee@aviareps.com Liz You Director of PR & Marketing Hawai‘i Tourism Korea lyou@aviareps.com

#GTSHAWAII

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 Korea market trends  2018 key strategy  2018 leisure programs  2018 MCI programs  Q&A

Session overview

#GTSHAWAII

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Korea market trends

#GTSHAWAII

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Korea political updates

Strengthening US – Korea partnerships Highest approval rate in history Frosty relationship between Korea - China

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Korean economy snapshot

KRW 1,160.5 (2016) ▼ KRW 1,133.87 (Aug 2017) Exchange Rate Fuel Surcharge $0 (Aug 2017) Economic Growth Continued Growth 3%

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Korean economy snapshot

2,429 points (Jul 2017) Stock Market Exports Growth Rate 14% (Jul 2017) Air Traffic Growth 7% (1H 2017)

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Korean outbound trips

 Total Korean outbound trips exceeded 22 million in 2016  20% growth to 26 million trips forecasted  18.7% growth in 1H 2017

5 10 15 20 25 2011 2012 2013 2014 2015 2016

Korean Outbound Travelers

(million)

Month Departures Growth (%) January 2017 2,343,048 10.9% February 2017 2,231,269 18.9% March 2017 1,940,542 23.7% April 2017 1,493,816

  • 8.7%

May 2017 2,003,834 21.0% June 2017 2,098,126 18.0% Total 8,008,675 18.7%

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2018 Airlifts forecasts

KOREAN AIR JIN AIR

Korean Air operates two daily flights to HNL, and charter flights during holidays (KE053) & winter peak season (KE051) Jin Air will suspend flights (LJ601) from Mar 16 – Jun 16, 2018 for aircraft maintenance check

ASIANA AIRLINES HAWAIIAN AIRLINES

Asiana Airlines will operate its daily flights (OZ232) in 2018 Hawaiian Airlines will introduce new aircraft for HA460 from Nov 2017, which has 16 fewer air seats

Total Air seats in 2017 Total Air seats in 2018

483,139 Air Seats

516,116 Air Seats

(32,977 seat increase, 7% YOY)

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2018 Key dates

13 June Korea Regional Election 9 – 25 Feb Pyeongchang Winter Olympics 2018 May & Sept 15 Public Holidays (Excluding Sat/Sunday) 22 Jul – 5 Aug Summer Peak Season

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2018 Key Strategy

#GTSHAWAII

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Core target markets

  • Affluent families
  • Kids' English
  • Education market

Family

  • Luxury honeymoon
  • Couples' travel
  • Babymooners
  • Vow renewals

Romance

  • FIT travel
  • Customized travel
  • Gourmet tours
  • Girls' getaways

Individual Family Romance FIT

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Niche target markets

  • Adventure: Hiking, surfing, diving, exploring
  • Shopping: Luxury goods to craft products

Singles

  • History/Culture: A rich heritage and a culture
  • World class English Education

Education

  • Golf: in comparable settings, year-round play
  • Cuisine: Authentic food and local cuisine

Mature

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2018 Key Leisure Programs

#GTSHAWAII

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Multi-islands visit promotion

Island of Hawai‘i

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Sustainable tourism

‘

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Hawai‘i-Politan promotion

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Active seniors marketing program

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Trade shows participation

J u n e Hana Tour International Travel Show S e p t e m b e r Busan International Travel Fair N o v e m b e r Mode Tour International Travel Show

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TV filming projects

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2018 Aloha media day

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Hawai‘i tourism ambassador for Korea

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K Pop promotion

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K Pop concert in 2018

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Tier 1 media visits

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Celebrity digital influencers visits

#Alohaeverywhere #Hawaii Travel #Share_your_hawaii

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Hawai‘i culture promotion

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2018 Key MCI Programs

#GTSHAWAII

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2018 Meet Hawai‘i incentive program

 Incentivize travel agencies who bring group travel to Hawai‘i  Provide incentives to two levels (small & large groups)

Categories

  • No. of pax

Supporting Items Level 1 (Small group) 21~60 pax

  • Travel brochures
  • Giveaways
  • Luggage transfer service

Level 2 (Large group) 61~1,000 pax

  • Travel brochures
  • Giveaways
  • Welcome leisure
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Meet Hawai‘i VIP event in Busan, Korea

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Experience Aloha Business Exchange FAM

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Hawai‘i convention center promotion

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Questions?

Irene Lee Korea Country Director Hawai‘i Tourism Korea ilee@aviareps.com Liz You Director of PR & Marketing Hawai‘i Tourism Korea lyou@aviareps.com

#GTSHAWAII

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Mahalo!