Gugin Achieving results from Cultural Diversity Gugin is a global - - PDF document

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Gugin

Achieving results from Cultural Diversity

Gugin is a global operating consulting firm specialised in helping companies succeed across cultures, by reconciling the differences and turn them into sources of syngergy. Our clients are companies who are moving into new areas, companies who are going through a merger or acquisition or companies who need to become better at utilising the cultural diversity within their own organisation. Gugin Institute provides leadership training, where we upgrade existing leadership competences with cultural intelligence and provide the necessary management tools to lead motivate and inspire a multicultural team. Gugin is a true global company with no physical headquarters. The company is registrered in Copenhagen, Denmark

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Ho How w can we we help you?

We can help you release the huge potential you have in the cultural diversity in your organisation. Typical assignments we have are:

• Facilitating the organisational- and

cultural integration after a merger or acquisition.

• Develop and implement

internationalisation strategies with focus

• n how to take advantage of the cultural

diversity.

• Cultural change management.
• Facilitate development of a corporate

culture that effectively supports the strategy and objectives of the company.

• Global leadership development.
• Organisational effectiveness assessment,

which helps our clients to identify the cultural friction.

• Cultural due diligence.
• Cultural risk management.
• Improve communication and knowledge

sharing in international organisations. You can read more about Gugin’s services at

• ur website www.gugin.com

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Gugin’s approach

Our focus is always on how to improve our clients’ performance and help them achieve their strategic and operational objectives. We know from our research that most companies can improve their operational performance with at least 20% if they effectively take advantage of the cultural

• diversity. Our aim is to get you there.

We are different

We don’t deal with cultural diversity like most other consulting firms for that simple reason it doesn’t lead to the level of improvement we want to achieve with our clients. If you put people in national based cultural silos you end up focusing on the differences instead of focusing on the synergies. In Gugin we focus on the cultural dilemmas and reconcile those dilemmas because a reconciliation leads to a win-win situation. Most people try to reach a compromise, but compromises always ends up with two

• losers. This is why we have a different approach.

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How will we work together with you?

Gugin is a global company with consultants all over the world but with no physical headquarters. Since 2001 that has given us a unique opportunity to form teams that are always ideal for our clients. When operating in non-english speaking countries we always have at least one consultant on the team, who speaks the language natively, however all written reports, courses, seminars etc will be held in English. Due to our unique structure and high level of flexibility we will always have to best resources avaialble for you.

Are you ready for a change?

Globalisations, emerging economies, outsourcing, de- regulation, virtual teams are all terms that combined require dramatic changes in the way we do business and organise our companies if we want to remain

• competitive. We help you analyse the impact of all

these changes and help you carry out the necessary changes in your organisation. Your strongest asset is your corporate culture. Competitors can copy your products or services, but they can never copy yourt

• culture. We help you develop a strong, consistent

and inclusive corporate culture that supports yourt strategy and accelerate your performance

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Take advantage of Gugins unique structure

Gugin stands on three pilars:

• 1. Training – we provide cultural advantage training to

everybody from senior executives, project managers to MBA and PhD students on universities around the world. We also have a comprehensive e-Learning environment

• 2. Consulting – we work with large companies around the

world helping them taking better advantage of the cultural synergies

• 3. Research – due to our close relationship with the

academic world we conduct a lot of research

• urselved and sponsor several research initiatives every
• year. This gives us the latest knowledge for our clients

Our 3 focus areas fuels each other with ideas, knowledge and

• tools. This is how we crerate our competitive advantage

Our clients

Maryori Vivas,

Maryori Vivas, Gugin Associate in LATAM

• BSc. Industrial Engineer at Universidad de

Los Andes, Bogotá – Colombia, and CMSc. Systems Engineering and Management at Richmond College, London – United Kingdom. She has more than 16 years of professional experience working as project manager in Colombia and the Dominican Republic with companies from the United States, Mexico and Sweden. She worked with specific projects in the United Kingdom and got experience integrating multicultural and multidisciplinary teams, with skills to handle technical knowledge and prepare commercial proposals. She also worked with different industries involved in International Fairs and Exhibitions and business roundtables as buyer and seller. Experience working with Marketing, Customer service and

• negotiation. Her current professional focus

is in Cross Cultural Management and Negotiation, and Business Networking. Spanish native speaker with fluency in English, French and Italian; basic Mandarin and Portuguese. She has articles and publications in Colombia, Brazil, USA and Argentina.

• Dr. Finn Majlergaard
• Dr. Finn Majlergaard, founder , owner and

managing partner in Gugin is an internationally acclaimed management consultant and business executive. He is specialised in creating competitive advantage from cultural diversity in companies and organisations around the world. He has worked in more than 30 countries in numerous industries and have held executive positions with Arthur Andersen Business Conculting, CSC and IBM before founding Gugin in 2001. He is an excellent communicator which combined with 20+ years of experience combined with a solid academic background makes him a highly esteemed coach and consultant for companies who really want to take advantage of cultural diversity. His pragmatic approach guarantees a focus on delivering results that can be used instantly. He holds an MBA from Henley Management College and a doctorate from ISM in Paris, New York, Tokyo and Shanghai. He is the vice Dean of academic affairs at International Institute of Paris and he is on the board of directors of several international companies