GROW THE COAST Sessions S TRATEGIC R EGIONAL T OURISM P LAN 1 - - PowerPoint PPT Presentation

January 2018 Community Sessions

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GROW THE COAST STRATEGIC REGIONAL TOURISM PLAN

Photos supplied by North Cape Coastal Tourism Area Partnership

GROW THE COAST

Introduction

• This document includes the slides presented to the participants of the Community

Sessions held in three locations throughout the region (Abrams Village, Mill River, Summerside).

• The slides related to “what we heard so far” were based on site visits and consultations

with people throughout the region held in the fall of 2017 as well as discussions with the Grow The Coast Working Committee. The intent was to gather additional information from regional stakeholders during the Community Sessions.

• Information (e.g., additional assets) shared by participants has been added to the slides.
• Please note the correction on slide 19. Annual occupancy: 3 star (50.6%); 4 star

(44.7%); 3.5 star (41.0%) based on room nights sold and available

• Slide 25 has been added based on participant questions about visitor demographics and

comparisons with other regions.

• DISCLAIMER: the primary features provided on the slides are based on discussions with

stakeholders throughout the region and do not include everything within the region

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GROW THE COAST

Welcome

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GROW THE COAST

Overview

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• Strategic Regional Tourism Plan – What are we doing?
• Key Themes and Potential goals – What we have heard to-date
• Breakout Group Discussions
• Next Steps

GROW THE COAST

Strategic Regional Tourism Plan

Overview

• A strategic tourism plan for North Cape Coastal Drive
• Prepared based on feedback from industry, business,

community and government leaders

• Action-oriented focus for the next 3 to 5 years
• With a focus on experiential product development
• Led by North Cape Coastal Tourism Area Partnership
• STAR (Strategic Tourism Areas and Region) process

funded by Tourism Atlantic (ACOA) and Province/Tourism PEI

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GROW THE COAST

Strategic Regional Tourism Plan

Working Committee

• Jeannita Bernard (Chair)
• Alex Clark
• Amanda Barlow
• Anne Arsenault
• Eric Wagner
• Jamie Thomas
• Jeff Noye
• Moyna Matheson
• Scott Smith
• Mitchell Rennie

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Observers

• Mitch Shea
• Shelley Clark
• Janet Wood

GROW THE COAST

Strategic Regional Tourism Plan

Why do we need this plan?

• Build on strengths and define gaps
• Define a clear shared vision for regional tourism
• Create a roadmap to work towards that vision
• Support growth and sustainability of regional tourism
• Encourage and support each other
• Align our priorities with province-wide tourism strategy

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GROW THE COAST

Our Process to Develop and Implement this Plan

• Community

Meetings in 4 Areas (Jan)

• Regional Tourism

Inventory

• Stakeholder

Session #1 (Feb 21st)*

• Summary and

Communications

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STAGE 1 STAR Start Up and Regional Research (September to December) STAGE 2 Introduction to STAR and Site Visit (Nov – Feb) STAGE 3 Visioning, Bench- marking and Idea Generation (March) STAGE 4 Regional Consultations (April) STAGE 5 Draft Plan Presentation and Capacity Building Session Launch (May) STAGE 6 Final Plan and Implement- ation (June

• nward)

STAGE 7 Follow-Up and Interim Reporting (November 2018 and April 2019)

• Preparation
• Research
• Working

Committee

• Online survey
• Stakeholder

Session #2 (March 21st)*

• Summary and

Communications

• Regional

Tourism Survey

• Coffee

shop/informal discussions/ communications

• Summary and

communications

• Draft Strategic

Regional Tourism Plan

• Stakeholder

Session #3 - Presentation of Draft Plan (End

• f May)
• Summary and

communications

• Final plan

approved and received

• Implementation

focus

• Summary and

Communications

• November

2018 Interim report and capacity building

• April 2019 final

report

GROW THE COAST

Strategic Regional Tourism Plan

What does this mean to you?

• Your feedback today
• Actively participate in Stakeholder Sessions

(February 21st and March 21st)

• Provide feedback through online survey, email,
• ther communications
• Presentation of final plan (end of May)
• Work together on implementation
• November 2018 and April 2019 check-ins

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GROW THE COAST

Strategic Regional Tourism Plan

Today’s Objectives

• Talk about tourism in the region
• Receive your feedback
• Explore strengths and assets, opportunities,

challenges, gaps

• Prepare for upcoming Stakeholder Session #1

(February 21st)

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WHAT WE HEARD (SO FAR)

GROW THE COAST

Themes – What We Heard So Far…

• Work together as a region towards a similar goal – from Summerside to North Cape and

everything in-between

• ‘Raise the Bar’ for the tourism experience
• More programming to support strategic infrastructure that is already in place including

rich local experiences that meet and exceed visitor expectations

• Incentives for visitors to stay in the region for more than one night through more events,

experiential tourism and providing more options to visitors

• Increased awareness, marketing, packaging/itineraries to showcase what visitors can do
• Define our uniqueness (value proposition) and create a sense of place
• Build tourism community commitment and buy-in that supports growth, investment and

greater awareness

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GROW THE COAST

Potential Goals to be included in the Plan

What we heard so far

• 1. Increase overnight visitation/extend length
• f stay (become a destination)
• 2. Increase spending in the region
• 3. Extend season (e.g., June/October ?)
• 4. Increase awareness/perception of tourism

in the region (including by locals) To do this we need to focus on the visitor and what they are looking for

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Visitation: PEI, NCCD & Summerside

Source: ED&T Value and Volume Model, 2007/08, 2012, 2014 Exit Surveys. *Forecast based on ED&T Value and Volume Model. Subject to change

Year PEI Visitation % Change NCCD Visitation % Change % of PEI Visitors Who Visited NCCD Summerside Visitation % Change % of PEI Visitor Who Visited Summerside 2017* 1,559,184 5.0% 332,896 2.4% 21.4% 593,362 3.2% 38.1% 2016 1,484,536 5.3% 324,998 6.6% 21.9% 574,706 6.5% 38.7% 2015 1,410,316 5.9% 304,999 7.6% 21.6% 539,438 6.9% 38.2%

*NCCD figures exclude Summerside

GROW THE COAST

Increase Overnight Stays

Current Situation (2014 Exit Survey)

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% of PEI Overnight Parties who Stayed

North Cape Coastal Summerside Green Gables Shore Red Sands Shore Points East Coastal Greater Charlottetown Jan-Apr 7.5% 22.3% 4.5% 5.2% 5.2% 55.4% May-Jun 4.9% 8.5% 34.7% 4.4% 11.3% 36.2% Jul-Aug 7.5% 7.4% 38.8% 6.8% 14.5% 24.9% Sep-Oct 8.4% 10.1% 31.7% 4.6% 17.1% 28.1% Nov-Dec 8.1% 13.7% 6.2% 5.4% 16.7% 49.9% TOTAL 7.4% 10.2% 30.8% 5.8% 13.7% 32.1%

Source: Economic Development and Tourism, 2014 Exit Survey

GROW THE COAST

Accommodations (What we heard so far)

• Insufficient accommodations for events is a challenge including during peak season (sport

tourism, large upcoming events)

• Need to consider accommodations within the region vs. local community
• Current investment in Mill River Experience described as a real asset
• Ocean View Resort and Spa, higher price point targeted at international market

(do we have the right products to support this market?)

• Additional reinvestment needed – more information is required
• 80% of accommodations property is North Cape Coastal Drive are rated (QTS)
• Occupancy rates higher for quality accommodations
• People were surprised to see low occupancy levels in July and August especially
• Market needs must be considered and specifically, interest in 3.5 and beyond star ratings
• Financially viable solution required (e.g., cottages, campgrounds, Airbnb)

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Accommodations

Occupancy in NCCD (Including Summerside)

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Source: PEI Accommodations Review by Canada Select Star-Rating, Province of Prince Edward Island, January 2018

• 38.2% increase in 3 and 3.5 star

rating rooms available

• 73.9% decline in number of 4 and

4.5 star rooms available

• 75.6% decline in 2.5 and below

star rooms available

• 265% increase in number of

unrated (almost 3,500 to approx. 12,750)

10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 110,000 120,000 130,000 140,000 150,000 160,000 170,000 180,000 190,000 200,000 210,000

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

NCCD Number of Room Nights Available by STAR Rating

Unrated 1 1.5 2 2.5 3 3.5 4 4.5 5

3.5 Star Ratings 2.5 Star Ratings 5 Star Ratings 2 Star Ratings Unrated

GROW THE COAST

10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

NCCD Number of Rooms Sold by STAR Rating

Unrated 1 1.5 2 2.5 3 3.5 4 4.5 5

Accommodations

Occupancy in NCCD (Including Summerside)

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Source: PEI Accommodations Review by Canada Select Star-Rating, Province of Prince Edward Island, January 2018

• 81.7% increase in 3 and 3.5 star

rating rooms sold

• 77.4% decline in number of 4 and

4.5 star rooms sold

• 76.3% decline in 2.5 and below star

rooms sold

• 276% increase in number of unrated

(almost 900 to approx. 3,300)

• Annual occupancy: 3 star (50.6%);

4 star (44.7%); 3.5 star (41.0%)

3.5 Star Ratings 2.5 Star Ratings 3 Star Ratings Unrated

GROW THE COAST

Accommodations

Occupancy in NCCD

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14.5% of Total Fixed Roof Rooms Nights Sold in PEI from January to October 2017 Highest occupancy rate in August (almost 75%)

Source: Prince Edward Island Tourism Indicators, October 2017 Total Room-Nights Available estimated based on Room-Nights Sold and Occupancy Rates. Rounding errors may occur

Fixed Accommodations YTD Jan Feb Mar Apr May Jun Jul Aug Sept Oct NCCD Total Room-Nights Available (Est) 228,603 18,519 16,781 18,708 18,487 23,500 26,229 27,926 27,964 26,607 24,007 NCCD Total Room-Nights Sold 92,127 4,315 4,833 4,733 4,289 6,580 9,154 18,459 20,917 12,053 6,794 % Change 5.5%

• 0.5%

7.6% 31.4% 7.1% 14.8% 14.4% 1.7% 3.8% 7.8%

• 11.6%

NCCD as % of PEI Total Room-Nights Sold 14.5% 23.9% 24.3% 26.0% 19.1% 17.3% 11.7% 12.4% 13.1% 13.4% 16.4% NCCD Occupancy Rate 40.3% 23.3% 28.8% 25.3% 23.2% 28.0% 34.9% 66.1% 74.8% 45.3% 28.3% North Cape Coastal Drive Winter Season Shoulder Season Peak Season Fall Shoulder Season

GROW THE COAST

Accommodations

Occupancy in NCCD

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6.6% of Total Campground Site-Nights Sold in PEI from January to October 2017 Low occupancy rates during peak season (July and August)

Campgrounds YTD May Jun Jul Aug Sept Oct NCCD Total Site-Nights Available (Est) 79,536 179 16,207 21,465 22,925 17,492 1,306 NCCD Total Site-Nights Sold 23,145 10 2,269 8,500 8,872 3,306 188 % Change 5.6%

• 58.3%

10.5% 1.1% 6.8% 7.9% 241.8% NCCD as % of PEI Total Site- Nights Sold 6.6% 0.1% 4.2% 6.9% 7.7% 6.8% 9.4% NCCD Occupancy Rate 29.1% 5.6% 14.0% 39.6% 38.7% 18.9% 14.4% Shoulder Season Peak Season Fall Shoulder Season North Cape Coastal Drive

Source: Prince Edward Island Tourism Indicators, October 2017 Total Room-Nights Available estimated based on Room-Nights Sold and Occupancy Rates. Rounding errors may occur

GROW THE COAST

Spend More in the Region

Current Situation

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Travel Package, 2.2% Accommodations 27.6% Food and beverage at restaurants, bars, etc., 21.6% Food and beverage at stores, 11.4% Vehicle

• peration,

14.5% Car rentals in PEI and local transportation, 1.3% Shopping, 11.8% Recreation and entertainment, 5.4% Other expenditures, 4.3%

NCCD

2014 Exit Survey

Total Overnight Pleasure Parties 31,547 Total Overnight Pleasure Visitors 93,424 Estimated Direct Expenditures $22.5 Million Average spend per party per visit $713 (PEI =$1,169) Average spend per person per day $57.55 (PEI = $86.54) Source: Economic Development and Tourism, 2014 Exit Survey

GROW THE COAST

Spend More in the Region (What we want)

Current Situation (2014 Exit Survey)

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North Cape Coastal Summerside Green Gables Shores Red Sands Shore Points East Coastal Greater Charlottetown

Estimated Total Direct Expenditures $22.5 Million $34.7 Million $178.0 Million $24.9 Million $51.9 Million $127.7 Million Average spend per party per visit $713 $684 $1,462 $1,131 $1,003 $817.10 Accommodations 27.6% 30.6% 36.8% 31.5% 31.9% 33.1% Food and beverage at restaurants, bars, etc.. 21.6% 22.4% 17.2% 17.3% 18.6% 22.6% Vehicle operation 14.5% 12.1% 9.6% 10.9% 11.1% 9.2% Shopping 11.8% 15.2% 12.0% 14.6% 11.2% 15.1% Food and beverage at stores 11.4% 7.0% 8.2% 10.4% 9.2% 6.0% Recreation and entertainment 5.4% 4.9% 7.8% 5.6% 6.7% 6.4% Travel package 2.2% 1.9% 2.5% 2.2% 2.0% 2.0% Car rentals in PEI and location transportation 1.3% 1.6% 1.8% 2.3% 2.7% 2.1% Other expenditures 4.3% 4.1% 4.2% 5.2% 6.6% 3.6%

Source: Economic Development and Tourism, 2014 Exit Survey

GROW THE COAST

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Visitors have the greatest impact on our region

Visitor spends on average $165.00 per day vs. Resident spends an average of $41.36 per day at Fall Flavour Events

(Tourism PEI example)

GROW THE COAST

Who are Our Visitors Current Situation (2014 Exit Survey)

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56%

2 Adults Travelling Alone

47%

55+ Travelers

19%

Families with Children

32%

Stay with Family or Friends

41%

Retired Considered to have more money to spend Smaller family market Influenced by local decision making Household income tends to skew towards lower than average Own cottage

~20%

Mother tongue is French

GROW THE COAST

Participants asked for more information about the Demographics of NCCD Visitors (Exit Survey 2014)

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North Cape Coastal Summerside Green Gables Shores Red Sands Shore Points East Coastal Greater Charlottetown

2014 Exit Survey – Total (Full Year) Overnight Pleasure Parties 31,547 50,737 121,759 21,974 51,721 156,224 Millennial (18 to 34) Travellers 5.7% 5.7% 5.2% 5.7% 4.4% 9.5% Middle Aged (35 to 54) Travellers 11.9% 11.8% 11.7% 12.6% 12.3% 12.8% Senior (55 and over) Travellers 46.5% 44.6% 30.8% 37.9% 44.6% 45.0% Multi-generational Travellers 17.3% 19.5% 17.4% 14.6% 17.0% 17.4% Families/Adult(s) with Child(ren) 18.6% 18.4% 35.0% 29.2% 21.8% 15.2% French as the Mother Tongue 19.3% 12.1% 16.2% 14.5% 17.1% 13.7% Household Income – Under $40,000 17% 14.4% 14.0% 10.5% 12.0% 11.3% Household Income – Under $100,000 62% 61.1% 58.0% 50.4% 53.8% 55.2% Household Income – Under $125,000 72.5% 73.6% 70.0% 64.0% 66.2% 65.8%

NEW SLIDE – ADDED BASED ON PARTICIPANT QUESTIONS

GROW THE COAST

Breakout Group Discussion #1

What is needed to increase occupancy and the visitor spend in the North Cape Coastal Drive region?

Consider:

• Regional focus
• Benefits for operators and the region as a whole (why it is important that we take

a regional approach)

• Be forward thinking

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GROW THE COAST

Increase Overnight Visitation/Extend Length of Stay + Spend More in the Region

What we heard so far

• Do we have enough attractions/activities?
• Do we have the right attractions/activities?
• Do we have the right quality?
• Keep them busy and they will stay

“No incentive to stay an extra day/night, as can cover the area in one day”

• Destination and experience focus

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What do Visitors Want?

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Lure Travel Motivator: Natural Beauty, Pastoral Landscape Icon- Anchor Products: Beaches, Golf, Coastal, Culture, Festivals, Soft Adventure Regional Activities: 80% of money spent on these activities once the visitor is here Primary Features Average 4 Hours Spent Average 8-10 Hours Spent

GROW THE COAST

Primary Feature that Attracted Overnight Parties to Come to PEI who Stayed in NCCD

• Icon – Anchor Products

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GROW THE COAST

Primary Features

Beaches, Coastline, Water-Based

• Untapped potential with NCCD beaches*
• Difficult to find, not visible from coastal drive
• Improved shore access, marketing, accessibility/infrastructures
• Point of interest to visitors (e.g., Skinner’s Pond Beach)
• Hobbyists (e.g., photography, seaglass collectors)
• Water-based experience (experiential tourism, Summerside

waterfront/Summerside Off the Wallz Splash Park)

• Harbours and lighthouses

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GROW THE COAST

Primary Features

Natural Beauty and Pastoral Settings

• Scenic and pastoral settings
• Vistas (West Point to North Cape, Alberton/Northport, Wellington)
• Sightseeing/tours (common activity)
• Small quaint towns
• North Cape assets (Reef, trails, natural rock reef, wind turbines)
• Quiet, relaxing getaway
• Sunsets/sunrise
• Moss horses (unique)

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Primary Features

Soft Adventure (or Outdoor Activities)

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• Provincial parks (but development is needed)
• Confederation trails/walking trails (e.g., Tyne Valley, Tignish, Alberton, Evangeline,

North Cape, Lennox Island, Bloomfield Park, West Point, Black Marsh, Summerside Boardwalk, Rotary Friendship Park, Fishermen’s Haven Park Boardwalk) (further development required in some areas)

• Cycling/biking (bicycle rental in Alberton)
• Bird watching (are there clearly marked areas?)
• Water-based activities (e.g., Summerside waterfront, PEI Segway Tours, Adventures

(such as Waypoint 04 Deep Sea Fishing & Marine Adventures, Island's End Tuna Charters)

• Apple/fruit picking
• Opportunity for more water-based activities (e.g., kayaking)
• Beaches and beach walking
• Barriers that need to be addressed

GROW THE COAST

Primary Features

Festivals and Events (One Time)

• Summerside Lobster Carnival (Second weekend in July)
• Tignish Red Clay Bluegrass Festival (Third weekend in Aug)
• Tyne Valley Oyster Festival and Rock the Boat MusicFest (early August)
• Lennox Island Pow Wow (end Aug)/St. Anne’s Day celebrations (end July)
• Abram Village Acadian Festival (end Aug/early Sept)
• “best in Atlantic Canada” venue including campground
• Fall Flavours Events (Oysters on the Pier, Lobster Party on the Beach) (Sept)
• Festival of Small Halls (June)
• Sporting events (year round)
• Evangeline Bluegrass Festival (July)
• Atlantic Fiddlers Jamboree (Aug)
• National Acadian Day (Aug)
• Evangeline Country Music Festival (Oct)
• Mont-Carmel Sunday Night Shows (Summer)

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Primary Features

Culinary Experience

• Abundant of fresh, local seafood (but difficult to access)
• Entrepreneurial investment and opportunity (planned oyster bar)
• Moth Lane Brewery, new brewery in Summerside
• Coffee houses
• Dairy bars, food trucks, take outs
• Farmer’s Markets, roadside stands, seafood markets
• Authentic food (e.g., La Glette blanche, Village musical acadien prepared by Acadian women)
• Lack of diversity which supports extended stays
• Different food interest and price point for Islanders vs. visitors
• Showcasing our culture through food (potato-themed café at Canadian Potato Museum)
• Fall Flavours events (list compiled based on Fall Flavours information)
• Experiential tourism – to be discussed

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GROW THE COAST

Primary Features

Golf

• Mill River Golf Course (O’Leary)
• “Mill River is one of the finest golf courses in PEI”
• Golf Digest Places to Play
• PEI Ocean View Resort & Golf (Summerside)
• St. Felix Golf Course (Tignish)
• Other?

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Source: Golf PEI Source: PEI Ocean View Resort & Golf

GROW THE COAST

Primary Features

Nearby

• World of Anne of Green Gables and Lucy Maud Montgomery
• Birthplace of Confederation attractions
• Cavendish Beach Music Festival (stay in the region)
• What are the opportunities for the region?

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GROW THE COAST

Travel Activities Participated in by Overnight Pleasure Parties who Stayed in NCCD

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Top 5 Activities (But

Not Necessarily in NCCD)

NCCD Advantage NCCD Disadvantage Opportunity

• 1. Sightseeing/driving

tour (60.4%)

• Distance
• Coastline, scenic

route

• Wind turbines
• Tour offerings
• Perception
• Distance “with nothing in

between”

• “Rugged”
• Itineraries and packaging
• More tours
• 2. Visiting friends and/or

relatives (55.7%)

• Repeat visitor market
• Coming to the region
• Perception of “nothing to do

in NCCD”

• Greater awareness among

locals

• Local ambassadors
• 3. Sampling local culinary

products (lobster, potatoes, mussels, oysters, wine, beer) (51.6%)

• Abundance of

seafood

• Breweries
• Food events
• Cultural food events
• Not enough diversity
• Seasonality
• Quality? Service?
• Place to sell fresh seafood
• More entrepreneurial
• 4. Going to the beach

(49.9%)

• Surrounded by

beaches

• More intimate
• Lack of awareness of NCCD
• Lack of infrastructure
• Greater awareness/map
• Infrastructure (e.g.,

washrooms, accessibility)

• 5. Shopping for local

crafts/souvenirs/antiques (48.6%)

• Local talent
• Awareness by visitor
• Awareness by operator that

they are in tourism

• Increased operator

engagement

• Greater awareness

GROW THE COAST

Travel Activities Participated in by Overnight Pleasure Parties who Stayed in NCCD

1.

Visiting historical and cultural attractions (41.4%)

2.

Visiting a national/provincial park (36.5%)

3.

Attending a festival, event or concert (19.4%)

4.

Visiting Birthplace of Confederation Attractions (18.7%)

5.

Visiting Anne of Green Gables attractions (16.8%)

6.

Using Confederation Trail (cycling, walking, running) (14.3%)

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Other Activities they did but not necessarily in NCCD

7.

Attending a performance (live theatre, play) (13.1%)

8.

Visiting a theme, fun or amusement park (9.8%)

9.

Participating in water activities (7.3%)

10.

Taking part in an authentic PEI experience/hands

• n learning (lobster fishing, clam digging,

pottery) (7.1%)

11.

Playing golf (7.1%)

12.

Attending a sports event or tournament (as a spectator) (3.1%)

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Activity

Historical and Cultural Attractions

• Strong cultures – Acadian, Mi’kmaq, traditional fishing and

agriculture communities, other, delivered through our festivals and events, entertainment, experiences

• Museums, historical Churches (e.g., Mont Carmel, Tignish),

lighthouses, harbours

• Lack of recognizing, strengthening, and marketing cultural

anchor products (e.g., Acadian and Aboriginal)

• Limited access to funding to build and strengthen authentic

cultural offerings and to learn how to write and share stories

• Tourism readiness

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GROW THE COAST

Activity

Historical and Cultural Attractions – Examples

• Acadian Musical Village (interpretation of

history, not well known) (Abrams Village)

• Bottle House (Cap-Egmont)
• Acadian Museum (Miscouche)
• Canadian Potato Museum – showcases

world-famous potato (O’Leary)

• Bideford Parsonage Museum – L.M.

Montgomery product (Bideford)

• Wyatt Properties (Wyatt Historic House,

Bishop Machine Shop, Lefurgey Cultural Centre) (Summerside)

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• North Cape Wind Energy Interpretative

Centre (North Cape)

• Lennox Island Mi'kmaq Cultural Centre

(Lennox Island)

• Green Park Shipping Museum and Yeo

House (Tyne Valley)

• West Point Lighthouse Museum (West Point)
• Shellfish Hatchery – recently reopened by

Lennox Island Development Corporation and potential for tours (Bideford)

• Eptek Centre (Summerside)
• Air Force Heritage Park (Slemon Park)

“If you are coming just for the museum, plan to stay less than an hour. If you are coming for the reading too, plan a few hours at least!”

Trip Advisor, United States visitor

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Activity

”More Entertainment” other than Festivals and Events

• “More Entertainment” than other regions?
• Mi’kmaq, Acadian, Celtic cultures
• Live performances – Examples
• Acadian Musical Village (Wellington)
• Stompin Tom Centre (Skinners Pond) (potential to grow) – Festival, Ceilidhs, kitchen

parties, dinner theatres, entertainment space/exhibits, food service, gift shop

• College of Piping (Summerside) (newly renovated)
• Harbourfront Theatre (Summerside)
• Ceilidhs throughout the region (e.g., Britannia Hall Tyne Valley)
• Other dinner theatres
• Mont-Carmel summer concert series
• Walking tours (e.g., Lefurgey Center)
• Outdoor campfires (Holman’s Ice Cream Parlour, Summerside)
• Amusement/fun/theme park ?

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GROW THE COAST

Activity

Sport Tourism

• Growth market
• Summerside (Credit Union Place), O’Leary, other
• Potential for other activities while here
• Year round
• Pre and post potential

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GROW THE COAST

Breakout Group Discussion #2

Join one of the following breakout group categories:

1.

Natural assets: coastal, natural beauty, sightseeing/driving tour, beaches (e.g., signage, tours)

2.

Culinary assets: culinary experiences, sampling local culinary products (e.g., lobster, potatoes, mussels, oysters, wine, beer), food offerings in the region

3.

Attractions: festivals and events, entertainment (live performances, theatre, amusement parks, outdoor activities) and historical and cultural attractions, sport tourism

4.

Soft adventure, other activities (biking, cycling, golf, water based activities)

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GROW THE COAST

Breakout Group Discussion #2

Within your breakout group, reflect on what was presented from through a “Visitors’ Lens” and identify: (a) other assets (what is missing on the lists we presented to you today), (b) gaps in terms of assets that we do not have in the region but should and any support that is needed, and (c) what is truly unique about the North Cape Coastal Drive

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GROW THE COAST

Do we have your commitment?

Your Feedback

• To actively participate in this process
• To spread the word and get others involved
• To keep yourself informed of this process and the draft plan
• To get to know tourism in the region better: http://northcapedrive.com/grow

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GROW THE COAST

Important!

• Please sign the paper that is circulating with your name, contact information and

consent that you accept to receive email communications for this initiative

• Please complete an evaluation form on today’s discussion before you leave
• Survey that builds on our discussion today (Screening Tool) – Please respond

www.surveymonkey.com/r/growthecoast

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GROW THE COAST

Upcoming Key Milestones

Please book your calendar! And tell others about it!

• February 21st Stakeholder Session #1
• March 21st Stakeholder Session #2

See you on February 21st! Stay in touch

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GROW THE COAST

Strategic Regional Tourism Plan

Consultants

• MRSB Consulting Services
• Lead the facilitated process and support

the development of an actionable plan

Wendy Drake, STAR Facilitator Wendy.drake@mrsbgroup.com Zachary Robson, Research and Communications zachary.robson@mrsbgroup.com www.mrsbgroup.com 902-368-2643

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