Greg Baxter, Global Head of Digital, Citi The gap widens between the - PowerPoint PPT Presentation

January, 2016 Greg Baxter, Global Head of Digital, Citi

The gap widens between the top and the bottom in the digital money index 2017 Citi-Imperial College Digital Money Index Incip ipie ient Emerg rging In In-tra rans nsition Materia ially R lly Ready Shift o over ver from 2014 2014 to 2017 2017 across 9 90 count untri ries Shift t over f r from om 2014 to 2014 to 2017 2017 ~0.5% ~1.5% ~4% ~3% by quartile ile Source: Citi – Imperial College Digital Money Index -1-

However, more fluctuations at the bottom… Digital Money Index fluctuations 2014-17 Incip ipie ient Emerg rging In In-tra rans nsition Materia ially R lly Ready Shift o over ver from 2014 2014 to 2017 2017 across 9 90 count untri ries Count untries that t signif ifica icantly ly deviate f e from 95% 83% 27% 22% ave verage e clus uster r movemen ement Source: Citi – Imperial College Digital Money Index -2-

… while Materially Ready countries struggle with underbanked in the last year Poor performance on dimensions relevant for underbanked (2016-2017) Note: Percentages indicate respective cluster performance in the past year on specific dimensions Source: Citi – Imperial College Digital Money Index -3-

India’s progress offers some lessons to the West in serving unbanked / underbanked -4-

Back to basics… to effectively serve the unbanked / underbanked 1 (1) -5- (1) Citi estimates