Greg Baxter, Global Head of Digital, Citi The gap widens between the - - PowerPoint PPT Presentation

January, 2016

Greg Baxter, Global Head of Digital, Citi

The gap widens between the top and the bottom in the digital money index

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Shift o

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ver from 2014 2014 to 2017 2017 across 9 90 count untri ries Shift t over f r from

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2014 2014 to to 2017 2017 by quartile ile

~0.5% ~1.5% ~4% ~3%

2017 Citi-Imperial College Digital Money Index

Source: Citi – Imperial College Digital Money Index

Materia ially R lly Ready In In-tra rans nsition Emerg rging Incip ipie ient

However, more fluctuations at the bottom…

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Materia ially R lly Ready In In-tra rans nsition Emerg rging Incip ipie ient Shift o

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ver from 2014 2014 to 2017 2017 across 9 90 count untri ries Count untries that t signif ifica icantly ly deviate f e from ave verage e clus uster r movemen ement

95% 83% 27% 22%

Digital Money Index fluctuations 2014-17

Source: Citi – Imperial College Digital Money Index

… while Materially Ready countries struggle with underbanked in the last year

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Poor performance on dimensions relevant for underbanked (2016-2017)

Note: Percentages indicate respective cluster performance in the past year on specific dimensions Source: Citi – Imperial College Digital Money Index

India’s progress offers some lessons to the West in serving unbanked / underbanked

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Back to basics… to effectively serve the unbanked / underbanked

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(1) (1) Citi estimates

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