U.S. Consumers Adoption and Use of Bitcoin and other Virtual - - PowerPoint PPT Presentation

u s consumers adoption and use of bitcoin and other
SMART_READER_LITE
LIVE PREVIEW

U.S. Consumers Adoption and Use of Bitcoin and other Virtual - - PowerPoint PPT Presentation

U.S. Consumers Adoption and Use of Bitcoin and other Virtual Currencies Scot t Sch u h a n d Oz Sh y P r e s e n t e d a t D N B P a ym e n t s Co n fe r e n ce R e t a il p a y m e n t s : m a p p in g o u t t h e r o a d a h e


slide-1
SLIDE 1

Scot t Sch u h a n d Oz Sh y

P r e s e n t e d a t D N B P a ym e n t s Co n fe r e n ce “R e t a il p a y m e n t s : m a p p in g o u t t h e r o a d a h e a d ”

Am s t e r d a m , Ap r i l 2 1, 2 0 16

U.S. Consumers’ Adoption and Use of Bitcoin and other Virtual Currencies

* The view s are those of the author and do not reflect the view s of the Federal Reserve Bank of Boston or the Federal Reserve System .

slide-2
SLIDE 2

Overview

 Context and motivation  Definitions and concepts  Survey of Consumer Payment Choice (SCPC)  Survey Results  Econometric Results

 Awareness and familiarity  Adoption and use for payments  Value of holdings (VC and cash)

2

slide-3
SLIDE 3

Context and motivation

3

slide-4
SLIDE 4

Bitcoin price and search interest are correlated

4

Source: blockchain.info and Google Trends. Bitcoin search interest is based on Google Trends in the US, scaled to overlay with prices.

Correlation: 0.80

slide-5
SLIDE 5

Bitcoin learning was followed by rapid growth in many other virtual currency competitors

5

Source: mapofcoins.com and Google Trends. Number of virtual currencies include 112 defunct coins. Cumulative Bitcoin search interest is based on Google Trends in the US, scaled to overlay with number of coins.

slide-6
SLIDE 6

Definitions and concepts

6

slide-7
SLIDE 7

Clear terminology about complex concepts is crucial for surveys and consumer cognition

 Bitcoin = “A peer-to-peer electronic cash system”  Digital = electronic, esp. computerized technology (Internet or cellular);

perhaps binary (0/ 1) representation

 Virtual = digital + never physical

US dollar is digital (debit, ACH) and physical (currency)

Network (peer-to-peer) – closed loop versus open loop

 Crypt0 = security based on modern encryption algorithms

Used to secure transactions and to control the creation of new virtual currency units.

 Money or currency

Ownership – public (“sovereign”) versus private

Value – asset-backed (gold) versus “fiat” (promise)

 e-Money = public money stored electronically on a physical device (card) 7

slide-8
SLIDE 8

ECB classified “virtual currency” as a form of money but did not highlight private ownership

Source: “Virtual Currency Schemes”, ECB 2012.

More VC details

  • Netw ork access:

closed or open loop

  • Security: Internet
  • r cryptography

(“math-based”)

  • Bitcoin is open

loop, cryptographic (by far the largest of about 700 of these)

8 BIS (20 15): used “d igita l currency ” but v iew ed “v irtua l currency ” a s equiv a lent.

slide-9
SLIDE 9

Summary of key literature

 Origin of Bitcoin

 Nakamoto (2008)

 Bitcoin/ VC as technology and m oney

 ECB (2012), Velde (2013), Greene and Shy (2014), Lo and Wang (2014), Böhme

et al (2015), BIS (2015), Badev and Chen (2014)

 Bitcoin/ VC as an asset and pricing

 Glaser et al (2014), Hencic and Gouriéroux (2014), Donier and Bouchard (2015),

Dywer (2015), Bolt and van Oordt (2015)

 Network econom ics of the Bitcoin/ VC industry

 Gandal and Halaburda (2014), Möser and Böhme (2015)

 Acceptance and use of Bitcoin/ VC

 MERCHANTS: Polasik et al (2015)  CONSUMERS: Christin (2013) , Tsanidis et al (2015), Saito (2015), Coinbase

(2015), MIT Digital Currency Project (ongoing)

9

slide-10
SLIDE 10

Survey of Consumer Payment Choice (SCPC)

10

slide-11
SLIDE 11

2014–2015 SCPC characteristics

11

slide-12
SLIDE 12

Survey Results

12

slide-13
SLIDE 13

Less than half of U.S. consumers are aware of VC and most of them say their familiarity is low

13

slide-14
SLIDE 14

Adoption of virtual currency is low but appears to be growing relatively fast like new technologies

14

slide-15
SLIDE 15

Reasons for adopting virtual currency are primarily related to payments activity

15

31.4 14.2 11.8 11.1 10.7 8.2 7.5 5.1 0.0 3.7 10.9 32.4 9.4 5.6 15.1 7.9 2.0 13.0

Buy goods and services Interested in new tech Make remittances Investment Other Pay anonymously Uses blockchain to prevent… Do not trust gov't or USD Do not trust banks

Primary Secondary

Primary reason payments related >50%

   

Percentage of virtual currency adopters 2015 Survey of Consumer Payment Choice Preliminary result, unofficial and subject to revision

slide-16
SLIDE 16

Reasons for not adopting virtual currency are diverse and related to all aspects of VC

16

18.7 17.7 16.0 15.2 14.5 12.8 5.1

It is not easy to acquire or use. I do not understand the technology. Not accepted for payment very often. The U.S. dollar value of the virtual currency varies too much. My current payment methods meet all of my needs. It is not guaranteed by the U.S. government. Other

Percentage of virtual currency nonadopters who are aware of virtual currency 2015 Survey of Consumer Payment Choice Preliminary result, unofficial and subject to revision

slide-17
SLIDE 17

Diffusion model of Bitcoin awareness shows slow learning and modest outlook for adoption

17

Method: Bass (1969). "A new product grow th for m odel consum er durables". Managem ent Science 15 (5).

slide-18
SLIDE 18

Bitcoin adopters are much more optimistic about future prices ($/ coin) than non-adopters… .

11 15 58 14 3 12 8 45 20 14 5 6 28 33 28

Decrease a lot Decrease some Stay about the same Increase some Increase a lot VC Non-adopters VC adopters (no Bitcoin) Bitcoin adopters Exchange rate expectations 1 year from now  61% Bitcoin adopters  34% other VC adopters  17% nonadopters

18

slide-19
SLIDE 19

… .but Bitcoin adopters have less biased price forecasts than pessimistic non-adopters

19

slide-20
SLIDE 20

Nearly half of adopters use their VC to make payments for goods and services

20

slide-21
SLIDE 21

The actual reported data on VC holdings show signs of significant measurement errors

21

slide-22
SLIDE 22

Heavily screened/ imputed data show median VC holdings of <$1,000 per adopter

22

slide-23
SLIDE 23

Econometric Results

23

slide-24
SLIDE 24

Underpinnings of econometric models

 Awareness and fam iliarity

 Models of information diffusion (Bass 1969); financial literacy

 Dem and for Bitcoin/ VC

 OPTION 1 – Adoption (extensive margin)  To own or not to own? (Literature on consumer demand for payments)  OPTION 2 – Amount of holdings (intensive margin)  Extension of money demand?

 M1 – Baumol (1952), Tobin (1956) etc.; cash– Briglevics and Schuh (2013)

 New type of asset demand, pricing?

 Expectations of future price ($ exchange rate) – Bolt & van Oordt (2015)

 Use of Bitcoin/ VC

 Two-step Heckman selection models (e.g., Schuh and Stavins 2010)  Prelim inary results are single-equation m odels

 Adoption/ use sim ultaneous equations

 Application of KRSS (2016) left for future research…

24

slide-25
SLIDE 25

Qualitative summary of regression results for Bitcoin only: Demographic variables

25

Awareness Adoption Use Holdings Age

  • Education (college/ postgrad)

+

  • Household size
  • +

White +

  • Male

+ + Income +

  • Number of other PIs adopted

+ + + PayPal adoption + + + Google Wallet adoption + + + Cash share Debit share

  • GPR card adoption
  • Networth/ income

+ +

slide-26
SLIDE 26

Qualitative summary of regression results for Bitcoin only: Additional variables

26 Awareness Adoption Use Holdings Online retail share na na na Use of internet bank + na na na Expectations (week) na + na Expectations (month - week) na + na Expectations (year - month) na + na Interested in new technology na na

  • mitted

na Buy Goods and Services na na + na Remittances na na + na Anonymity na na + na Investment na na + na Blockchain technology na na + na No trust in banks na na + na No trust in government na na na Checking account pays interest na na na Checking account interest na na na Savings account pays interest na na na Savings account interest na na na

slide-27
SLIDE 27

Awareness regressions

27

Regression Description

  • Marginal effects of logits on:

1. Awareness of Bitcoin

  • 2. Awareness of other VCs
  • OLS on:
  • 3. Familiarity with

Bitcoin, conditional on awareness (1-5 scale)

slide-28
SLIDE 28

Expectations regressions

28

Regression Description

  • OLS on:

1. Expectations of Bitcoin prices (week, 1-5 scale)

  • 2. Expectations of Bitcoin

prices (month, 1-5 scale)

  • 3. Expectations of Bitcoin

prices (year, 1-5 scale)

slide-29
SLIDE 29

Adoption and Use regressions

29

Regression Description

  • Marginal effects of logits on:

1. Adoption of Bitcoin

  • 2. Adoption of other VCs
  • 3. Incidence of use of

Bitcoin in the past 12 months

  • 4. Incidence of use of other

VCs in the past 12 months

slide-30
SLIDE 30

Holdings regressions

30

Regression Description

  • OLS on:

1. Log of Bitcoin holdings (best, unscreened)

  • 2. Log of cash holdings
slide-31
SLIDE 31

Preliminary conclusions

1.

Awareness and especially familiarity are relatively low (even among adopters) and growing slowly

2.

Adoption is low but growing fast; adopters are very

  • ptimistic about future price appreciation

3.

Many adopters frequently make payments to merchants (P2B) and people (P2P)

4.

Survey results are interesting but imperfect so (much) more survey work and research are needed!

31