Greater Miami Festivals & Events Association's 1st ANNUAL - - PowerPoint PPT Presentation
Greater Miami Festivals & Events Association's 1st ANNUAL "FESTIVALS ON FIRE" Conference & Exhibition for the Festival & Event Planning Industry June 20, 2013 Speaker: Joe Cronin Dr. J. Joseph Cronin, Jr. The John R.
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
Greater Miami Festivals & Events Association's 1st ANNUAL "FESTIVALS ON FIRE" Conference & Exhibition for the Festival & Event Planning Industry
June 20, 2013 Speaker: Joe Cronin
Keynote Address
June 20, 2013
Joe Cronin
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
Key: Build Support Network
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
Key: Leverage “Free” Media Access
Key: Assign Sponsor A Contact
Key: Use Traffic Flow To Create High Visibility Areas
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
Key: Activities that leverage Sponsorships
Sponsor
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
Key: Visibility
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
Key: F&B that makes a “difference”
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
Key: Adding Value for Sponsors, Patrons, & Guests
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
Key: Staying Top of Mind
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
Key: Showing Value of Sponsorship
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University
The John R. Kerr Research Chair in Marketing Department of Marketing – Florida State University