Golden Gate GMP Changing Demographics & Related Trends - PowerPoint PPT Presentation

Golden Gate GMP Changing Demographics & Related Trends

Questions To Pursue • Regional Demo Trends • About Visitors – Recreation Opportunities – Visitor Profile – Transportation – Group Composition – Volunteerism – Site Use – Programming – Preferences/Patterns – Identity/Messaging • Understanding Visitor Use – Impacts/Significance Trends and Projections for Parks • Bay Area • Synthesize/Analyze existing SS – Not Here data on park visitors • Who, Why, What – Golden Gate – General Bay Area – Bay Area • Sentiment/Support – NPS or NPS Pacific Reg • Identify/Messaging • Legacy – Broader Literature

Significance - The Golden Gate • Park Significance • National Park – Dynamic Landscape of experiences to large Exceptional Scientific and diverse urban Value population – Refuge for Exceptional Biodiversity • National Resources – Military Heritage and • Value Enhanced by Architecture proximity…to…metro… – Alcatraz – Backdrop for the Bay’s Quality of Life – Recreation and Educational Opportunities – Miwok and Oklone Homelands

Value Enhanced by Proximity • The diverse people, entrepreneurial spirit and international stature of San Francisco and Golden Gate stimulate innovative solutions to complex challenges and ensure relevance for NPS values to future generations.

Who Is Visiting Golden Gate? • Destinations • Day Users – First Timers – Residents – Internationals • Locals • Bay Area – Americans – Returnees/Regulars • U.S. (70 - 80%) – Purpose/Motivation • CA (25 - 30%) • Hike, Walk – 2 - 4 persons • Enjoy Nature – Leisure • Be with Family/Friends – Friends & Family – 20 - 50 years of age – Less than 4 hours – High Levels of Education – Activities – Non-Hispanic White • Sightseeing – Small Groups (1 - 4) • Shopping – Personal Vehicles • Vacation/Touring

Why Are They Coming To Golden Gate? • Destinations • Day Users – Alcatraz – Sightseeing, Scenic Values – Muir Woods – Hiking – Presidio – Spend Time w/ – Bridge Vistas Friends & Family Marin Headlands – Escape, Respite – Ft Point (drive by) – Enjoy Nature – Participate in Events/Activities

Who Isn’t Coming? • Youngsters • Persons With – Lesser Income Levels • Oldsters – Lesser Levels of Formal • Persons of Color Education – Less Access To Personal Vehicles – Limited English Language Proficiency – Mobility Impairments Various including CORP (‘02), NSRE (all), PPC (‘04), Comp Survey Am Public (‘00) and dozens of research studies.

Why Aren’t They Coming? • Too Far, Too Busy • Sources of Info: – Friends/Relatives • Barriers Include: – NPS Website – Hotel/food costs too high – Other Websites – Takes too long – Not enough known • What can NPS do to encourage you to visit? – Reservations too far in advance – Publicize, More Info, Advertise – Too crowded Comprehensive Survey of American Public (2000)

Who Is Visiting Golden Gate? •Visitors – Destination – Returnees • Wellness/Fitness • Rest & Relax • Stewardship •Comparative – Proportions – Satisfaction – Expectations – Opportunity to Influence

Does That Cover Who’s Coming? Is Anyone Else Coming?

Just Hanging Out We need to know more about folks who are coming for daily or frequent recreation to non- destination areas. Most GOGA research has been completed at destination areas or in response to managerial challenges.

Stewards and Learners We need to know more about folks who are volunteering their time and expertise throughout the parks. Very little research has been done in this area.

Transforming Trends • More People • Living Longer • Rich Diversity • Urban Assets • Technology • Time Famine • New Roles for Nature • Wide Outdoors

San Francisco Bay Area • GOGA 3 – Marin – San Francisco – San Mateo • Bay Area 9 – Penn/Marin (SM, SF, MA) – North Bay (Son, NA, Sol) – East Bay (CC, AL) – South Bay (SC) • Bay Adjacent Counties • California – 58 Counties

More People • Growth – United States – California – Bay Area 9 – Bay Area Adjacent – GOGA 3 • Impacts – Government Services – Health Care – Transportation – Open Space – Social Systems

Living Longer • Increasing Life Span – Projected mid-80s by 2100 • Double In Size By 2020 – California Has Largest Cohort – SF, NA, MA (largest % of 65+) • Greater Variation – Matures/Patriotic – Boomers/Optimistic – Ethnic/Little Known About

Rich Diversity • Racial and Ethnic • Country of Origin • Lifestyle and Ability • Cultural Pluralism

Bay Area Profiles Big Populations (‘05) 1.6 M to 132,764 SC | AL | CC | SF | SM | Son | Sol | MA | NA Fast Growing (‘00-’30) 70.8% to 0.1% Sol | CC | Son | NA | AL | SC | SM | SF | MA High % Kids Under 5 7.7% to 5.2% SC | Sol | AL | SM | CC | Son | NA | MA | SF High % Under 18 27.6% to 14.7% Sol | CC | SC | AL | Son | SM | NA | MA | SF High % Over 65 14.6% to 10.1% SF | NA | MA | SM | CC | Son | AL | SC | Sol High % Persons of Color 42.8% to 11.1% AL | SC | SF | Sol | SM | CC | NA | Son | MA High % Foreign Born 36.8% to 14.3% SF | SC | SM | AL | CC | NA | Sol | MA | Son High Not English at Home 45.7% to 19.5% SF | SC | SM | CC | NS | Sol | NA | Son | MA High % BS or higher 51.3% to 21.4% MA | SF | SC | SM | CC | AL | Son | NA | Sol High Med. HH Income $68K to $51.3 SC | MA | SM | CC | Sol | AL | Son | NA | SF High Per Cap HH Income $45K to $21.7 MA | SM | SF | SC | CC | AL | NA | Son | Sol High % Living in Poverty 12% to 6.8% SF | AL | SC | Son | Sol | NA | CC | MA | SM Census Bureau, American Community Survey (2005)

Bay Area in 2030 31.7% White, Non-Hispanic 30.9% Hispanic/Latino 27.2% Asian American 6.2% Black/African-American 1.0% American Indian or Alaska Native Source: California Department of Finance

Urban Assets • Big Shift in 20th Century – City Center, Suburban, Rural • 28/0/72 to 30/50/20 • San Francisco has highest density in Bay Area by far – 16,634/sq mile; next closest less than 2000/sq mile • Disconnected from landscape and nature • Demographics trends more pronounced in urban areas

Transforming Technology • Transportation – Information About Sites – Personal Transportation • Gear – Clothing – Shoes – Equipment • Information – Access To Information • Communication – GPS – Telephones – Personal Media – Social Networking Websites

Time Crunch • More Free Time; Smaller Chunks • TV and Computer Absorb Vast Amounts of Time • Coordinating Multiple Schedules • Workplaces Changes • Increased Stressors

New Roles For Nature • Expanding Wellness/Outdoor Activities • Maturing Tourism Industry • Environmental Education • “No Child Left Inside” • Service Learning • Experiential Education • Volunteerism/Engagement – Stewardship – Science

• Traditional Sightseeing/Touring • Traditional Outdoor Recreation – Camping, Hiking, Backpacking, Hunting, Fishing • Adventure Activities – Whale-watching, Rafting, Climbing, Surfing & Kayaking • “Togethering” • Wildlife Viewing • Recreation Transportation – OHV, Mountain Bikes , SnoMo Boats, PWC, Segways • Technology-Aided Adventure • Nature-based or Eco-tourism • Cultural Heritage Tourism • Stewardship & Volun-Tourism

Relaxation & Natural Values More than half reported these benefits…. • Quality of the natural setting • Be able to relax • Being with friends/family • Feel safe and secure • Doing something kids enjoy • Being outdoors • Change from daily routine • Beauty of the area • Keeping fit and healthy • Getting away from crowded situations • Releasing or reducing tensions California State Parks, Public Attitudes & Opinions, 2002.

Who Isn’t Coming? • Youngsters • Persons With – Lesser Income Levels • Oldsters – Lesser Levels of Formal • Persons of Color Education – Less Access To Personal Vehicles – Limited English Language Proficiency – Mobility Impairments Various including CORP (‘02), NSRE (all), PPC (‘04), Comp Survey Am Public (‘00) and dozens of research studies.

Between Urban People and Nature-based Experiences

How can Golden Gate help an urban, land-locked society come to understand and value… …nature and natural systems …the importance of landscape scale conservation …species scale conservation issues …our shared natural resource and cultural heritage …the need for working landscapes …the importance of nature to the human spirit

Connecting With Knowledge • Education • Interpretation • Information

Connecting With Travel/Tourism • Destination Attractions • Ft. Baker • Destination Management • Convention Services

Connecting With Outdoor Activities • Family, Friends, Fun • Fitness/Wellness • Nearby Nature

People, Parks & Change Bay Area Open Space Council 2004