Golden Gate GMP Changing Demographics & Related Trends - - PowerPoint PPT Presentation

Golden Gate GMP

Changing Demographics & Related Trends

Questions To Pursue

• About Visitors

– Visitor Profile – Group Composition – Site Use – Preferences/Patterns – Identity/Messaging – Impacts/Significance

• Bay Area

– Not Here

• Who, Why, What

– General Bay Area

• Sentiment/Support
• Identify/Messaging
• Legacy
• Regional Demo Trends

– Recreation Opportunities – Transportation – Volunteerism – Programming

• Understanding Visitor Use

Trends and Projections for Parks

• Synthesize/Analyze existing SS

data on park visitors – Golden Gate – Bay Area – NPS or NPS Pacific Reg – Broader Literature

Significance - The Golden Gate

• Park Significance

– Dynamic Landscape of Exceptional Scientific Value – Refuge for Exceptional Biodiversity – Military Heritage and Architecture – Alcatraz – Backdrop for the Bay’s Quality of Life – Recreation and Educational Opportunities – Miwok and Oklone Homelands

• National Park

experiences to large and diverse urban population

• National Resources
• Value Enhanced by

proximity…to…metro…

Value Enhanced by Proximity

• The diverse people,

entrepreneurial spirit and international stature of San Francisco and Golden Gate stimulate innovative solutions to complex challenges and ensure relevance for NPS values to future generations.

Who Is Visiting Golden Gate?

• Destinations

– First Timers – Internationals – Americans

• U.S. (70 - 80%)
• CA (25 - 30%)

– 2 - 4 persons – Leisure – Friends & Family – Less than 4 hours – Activities

• Sightseeing
• Shopping
• Vacation/Touring
• Day Users

– Residents

• Locals
• Bay Area

– Returnees/Regulars – Purpose/Motivation

• Hike, Walk
• Enjoy Nature
• Be with Family/Friends

– 20 - 50 years of age – High Levels of Education – Non-Hispanic White – Small Groups (1 - 4) – Personal Vehicles

Why Are They Coming To Golden Gate?

• Destinations

– Alcatraz – Muir Woods – Presidio – Bridge Vistas Marin Headlands – Ft Point (drive by)

• Day Users

– Sightseeing, Scenic Values – Hiking – Spend Time w/ Friends & Family – Escape, Respite – Enjoy Nature – Participate in Events/Activities

Who Isn’t Coming?

Various including CORP (‘02), NSRE (all), PPC (‘04), Comp Survey Am Public (‘00) and dozens of research studies.

• Persons With

– Lesser Income Levels – Lesser Levels of Formal Education – Less Access To Personal Vehicles – Limited English Language Proficiency – Mobility Impairments

• Youngsters
• Oldsters
• Persons of Color

Why Aren’t They Coming?

• Too Far, Too Busy
• Barriers Include:

– Hotel/food costs too high – Takes too long – Not enough known – Reservations too far in advance – Too crowded Comprehensive Survey of American Public (2000)

• Sources of Info:

– Friends/Relatives – NPS Website – Other Websites

• What can NPS do to

encourage you to visit? – Publicize, More Info, Advertise

Who Is Visiting Golden Gate?

• Visitors

– Destination – Returnees

• Wellness/Fitness
• Rest & Relax
• Stewardship
• Comparative

– Proportions – Satisfaction – Expectations – Opportunity to Influence

Does That Cover Who’s Coming? Is Anyone Else Coming?

Just Hanging Out

We need to know more about folks who are coming for daily or frequent recreation to non- destination areas. Most GOGA research has been completed at destination areas or in response to managerial challenges.

Stewards and Learners

We need to know more about folks who are volunteering their time and expertise throughout the parks. Very little research has been done in this area.

Transforming Trends

• More People
• Living Longer
• Rich Diversity
• Urban Assets
• Technology
• Time Famine
• New Roles for

Nature

• Wide Outdoors

San Francisco Bay Area

• GOGA 3

– Marin – San Francisco – San Mateo

• Bay Area 9

– Penn/Marin (SM, SF, MA) – North Bay (Son, NA, Sol) – East Bay (CC, AL) – South Bay (SC)

• Bay Adjacent Counties
• California

– 58 Counties

More People

• Growth

– United States – California – Bay Area 9 – Bay Area Adjacent – GOGA 3

• Impacts

– Government Services – Health Care – Transportation – Open Space – Social Systems

Living Longer

• Increasing Life Span

– Projected mid-80s by 2100

• Double In Size By 2020

– California Has Largest Cohort – SF, NA, MA (largest % of 65+)

• Greater Variation

– Matures/Patriotic – Boomers/Optimistic – Ethnic/Little Known About

Rich Diversity

• Racial and Ethnic
• Country of Origin
• Lifestyle and Ability
• Cultural Pluralism

Bay Area Profiles

Big Populations (‘05) 1.6 M to 132,764 SC | AL | CC | SF | SM | Son | Sol | MA | NA Fast Growing (‘00-’30) 70.8% to 0.1% Sol | CC | Son | NA | AL | SC | SM | SF | MA High % Kids Under 5 7.7% to 5.2% SC | Sol | AL | SM | CC | Son | NA | MA | SF High % Under 18 27.6% to 14.7% Sol | CC | SC | AL | Son | SM | NA | MA | SF High % Over 65 14.6% to 10.1% SF | NA | MA | SM | CC | Son | AL | SC | Sol High % Persons of Color 42.8% to 11.1% AL | SC | SF | Sol | SM | CC | NA | Son | MA High % Foreign Born 36.8% to 14.3% SF | SC | SM | AL | CC | NA | Sol | MA | Son High Not English at Home 45.7% to 19.5% SF | SC | SM | CC | NS | Sol | NA | Son | MA High % BS or higher 51.3% to 21.4% MA | SF | SC | SM | CC | AL | Son | NA | Sol High Med. HH Income $68K to $51.3 SC | MA | SM | CC | Sol | AL | Son | NA | SF High Per Cap HH Income $45K to $21.7 MA | SM | SF | SC | CC | AL | NA | Son | Sol High % Living in Poverty 12% to 6.8% SF | AL | SC | Son | Sol | NA | CC | MA | SM

Census Bureau, American Community Survey (2005)

Bay Area in 2030

31.7% White, Non-Hispanic 30.9% Hispanic/Latino 27.2% Asian American 6.2% Black/African-American 1.0% American Indian or Alaska Native

Source: California Department of Finance

Urban Assets

• Big Shift in 20th Century

– City Center, Suburban, Rural

• 28/0/72 to 30/50/20
• San Francisco has highest

density in Bay Area by far

– 16,634/sq mile; next closest less than 2000/sq mile

• Disconnected from

landscape and nature

• Demographics trends more

pronounced in urban areas

Transforming Technology

• Transportation

– Information About Sites – Personal Transportation

• Gear

– Clothing – Shoes – Equipment

• Information

– Access To Information

• Communication

– GPS – Telephones – Personal Media – Social Networking Websites

Time Crunch

• More Free Time;

Smaller Chunks

• TV and Computer

Absorb Vast Amounts

• f Time
• Coordinating Multiple

Schedules

• Workplaces Changes
• Increased Stressors

New Roles For Nature

• Expanding

Wellness/Outdoor Activities

• Maturing Tourism Industry
• Environmental Education
• “No Child Left Inside”
• Service Learning
• Experiential Education
• Volunteerism/Engagement

– Stewardship – Science

• Traditional Sightseeing/Touring
• Traditional Outdoor Recreation

– Camping, Hiking, Backpacking, Hunting, Fishing

• Adventure Activities

– Whale-watching, Rafting, Climbing, Surfing & Kayaking

• “Togethering”
• Wildlife Viewing
• Recreation Transportation

– OHV, Mountain Bikes, SnoMo Boats, PWC, Segways

• Technology-Aided Adventure
• Nature-based or Eco-tourism
• Cultural Heritage Tourism
• Stewardship & Volun-Tourism

Relaxation & Natural Values

• Be able to relax
• Feel safe and secure
• Being outdoors
• Beauty of the area
• Getting away from

crowded situations

• Releasing or reducing

tensions

• Quality of the natural setting
• Being with friends/family
• Doing something kids enjoy
• Change from daily routine
• Keeping fit and healthy

More than half reported these benefits….

California State Parks, Public Attitudes & Opinions, 2002.

Who Isn’t Coming?

Various including CORP (‘02), NSRE (all), PPC (‘04), Comp Survey Am Public (‘00) and dozens of research studies.

• Persons With

– Lesser Income Levels – Lesser Levels of Formal Education – Less Access To Personal Vehicles – Limited English Language Proficiency – Mobility Impairments

• Youngsters
• Oldsters
• Persons of Color

Between Urban People and Nature-based Experiences

How can Golden Gate help an urban, land-locked society come to understand and value…

…nature and natural systems …the importance of landscape scale conservation …species scale conservation issues …our shared natural resource and cultural heritage …the need for working landscapes …the importance of nature to the human spirit

Connecting With Knowledge

• Education
• Interpretation
• Information

Connecting With Travel/Tourism

• Destination

Attractions

• Ft. Baker
• Destination

Management

• Convention Services

Connecting With Outdoor Activities

• Family, Friends, Fun
• Fitness/Wellness
• Nearby Nature

People, Parks

& Change

Bay Area Open Space Council

2004

General Park Usage

• Correlates with Usage

– Strong: Income & Education “Liberal” & Democrats – Not Strong: Ownership Length of Residence

• Use Drops With Age,

Dramatically 65+

• More Kids, More Use

– 64% (3+ Kids in HH) vs 46% (all HH)

Various Bay Area studies cited in BAOSC People, Parks, and Change (2004).

Family, Friends and Picnics

• Why are parks and open spaces important?

– 84% places to spend time w/ friends – 82% places to get together w/ family – 78% places for children to play

• Picnics and family gatherings score high

across all ethnic groups as reasons for recreating outdoors (PPC, p. 15).”

– 57 - 61% (L/AfAm/AsAm) and 68% (W) – 72 - 79% (L/AfAm/AsAm) and 79% (NHW)

Various Bay Area studies cited in BAOSC People, Parks, and Change (2004).

“Parks with the highest diversity of users tend to be those with

extensive picnic facilities (PPC, p. 16).”

Different Ways of Walking

• Walk this way (NSRE, 00-03)

– Walk - Everyone (81-93%) does and everyone likes – Hike - 61% (W) 55% (L), 41% (AsAm), 21% (AfAm) – Backpacking - Whites, 2x Latino, 5x African American

• Paved or Not?

– Latinos and Asian Americans report trail usage at levels similar, or slightly lower, than Whites.

• The “Dog” Part

– Dog-walkers are primarily White or Asian American; Latinos and African Americans dramatically less so.

Various Bay Area studies cited in BAOSC People, Parks, and Change (2004).

“…the way people walk varies considerably by ethnicity (PPC, p. 16).”

Appreciating Natural Areas

• Wilderness (NSRE, 00-03)

– Whites twice as likely to visit – Visit - 50% (W) 29% (L), 29% (AsAm), 24% (AfAm)

• How Often Visit NP/Scenic Destination (PPIC, 02)

– Regularly: 22% (L); 23% (GenPop) – Never: 12% (L); 10% (Gen Pop)

• Urban Developed Parks (CA CORP, ‘02)

– Preference For: 30% (L); 22% (GenPop) – Developed Outside: 40% (L); 36% (GenPop) – Natural Undeveloped: 16% (L); 28% (GenPop)

Various studies cited in BAOSC People, Parks, and Change (2004).

“wilderness…whites…twice rate as other ethnicities (PPC, p. 18).”

Outdoor Recreation & Sports

Various studies cited in BAOSC People, Parks, and Change (2004).

“Organized sporting activities tend to be enjoyed by whites at lower rates than other groups (PPC, p. 21).”

• Camping
• Sports and Hobbies
• Special Activities
• See Excerpts From People,

Parks and Change

Activity Participation (Percentage) Nationally (NSRE) and in Selected Bay Area Parks and Open Spaces

Various Bay Area studies cited in BAOSC People, Parks, and Change (2004). Activity Source Year White Latino African- American Asian- American Walking/Hike NSRE 00-03 93/61 81/55 93/21 87/41 Biking NSRE 00-03 50 41 43 42 Fishing NSRE 00-03 23 25 20 16

• Mt. Biking

NSRE 00-03 30 24 21 25 Passive Recr SCC 01 39 41 36 47 Sports BAOSC 03-04 18 43 7 36 Swim Outdoors NSRE 00-03 55 36 20 26 View/Photo Scenic NSRE 00-03 65-79 34-59 27-42 39-69

NSRE or Bay Area Motorboat

View/Photo

Horseback Birding Playground Base/Soft Basketball Base/Soft Tennis

Racial and ethnic variation much less pronounced...

• at the local level,
• in highly developed
• utdoor settings
• high-volume
• utdoor activities

– picnicking, – sightseeing, – walking.

Walk Hike Scenic Family Gathering Picnic Wildlife Related Nature N/Centers Garden

Landscape

Water Activities Also…

GOGA Destination 1   

Learn Experience

GOGA Near-by 1   

Learn Stewardship

Bay Area 2

  

฀ ports Youth

All Calif’s 3



CA Youth 3

   

U.S. 18-64 4

      

Biking

U.S. Seniors 4

   

U.S. Metro 4

   

U.S. Asian-Am 4

    

U.S. Latinos 4

   

African-Am 2

    

Sports Fish, Bike

Immigrants 5



Familiar L’scapes

  

Cultural Social Adjust New

Connecting with Quality of Life

Connecting By Design

• Recreation

– Style – Use – Preference

• Facilities

– Crissy Field Center – Trails Forever

• Volunteering

– Stewardship – Hosting

• Community Science

– Global Warming – Native Plants – GGRO

Easing Access, Increasing Enjoyment

Visitor Access/Transportation

• People

– Destination – Day Use – Stewards/Learners

• Parks
• Partners
• Possibilities
• Pitfalls

Creating A World Class Trail System

Recreation Opportunities & Conflict

• People

– Destination – Day Use – Stewards/Learners

• Parks
• Partners
• Possibilities
• Pitfalls

Global Warming Warning

Global Warming

• People

– Destination – Day Use – Stewards/Learners

• Parks
• Partners
• Possibilities
• Pitfalls

Partnerships Help Extend NPS Reach & Impact

Partnerships

• People

– Destination – Day Use – Stewards/Learners

• Parks
• Partners
• Possibilities
• Pitfalls

• People

– Destination – Day Use – Stewards/Learners

• Parks
• Partners
• Possibilities
• Pitfalls

Reaching New Audiences

Touching Lives & Inspiring Imaginations

This Park Needs Its Neighbors

Regional Cooperation: Park Is Not An Island

• People

– Destination – Day Use – Stewards/Learners

• Parks
• Partners
• Possibilities
• Pitfalls

Increasing NPS Identity

Identity Issue

• People

– Destination – Day Use – Stewards/Learners

• Parks
• Partners
• Possibilities
• Pitfalls

Dramatic Settings Beloved Landscapes

Scenic Beauty & Natural Characteristics

• People

–Destination –Day Use –Stewards/Learners

• Parks
• Partners
• Possibilities
• Pitfalls

We Have Stories To Share

• People

– Destination – Day Use – Stewards/Learners

• Parks
• Partners
• Possibilities
• Pitfalls

The Park’s Diversity of Stories

Historic Structures

An Embarrassment of Riches

• People

– Destination – Day Use – Stewards/Learn ers

• Parks
• Partners
• Possibilities
• Pitfalls

Historic Structures Management

Operational Facilities

• People

– Destination – Day Use – Stewards/Lea rners

• Parks
• Partners
• Possibilities
• Pitfalls

Defined By The Sea

Marine/Estuarine Resource Protection

• People

– Destination – Day Use – Stewards/Learners

• Parks
• Partners
• Possibilities
• Pitfalls

Growing To Meet Needs

• People

– Destination – Day Use – Stewards/Learners

• Parks
• Partners
• Possibilities
• Pitfalls

Park Boundaries

Muir Woods NM

100 Years of Inspiration

• People

– Destination – Day Use – Stewards/Learners

• Parks

– Conservation Touchstone

• Partners
• Possibilities
• Pitfalls

Alcatraz Enlightens

• People

– Destination – Day Use – Stewards/Learners

• Parks
• Partners
• Possibilities
• Pitfalls

Alactraz Island National Historic Landmark Issue

Fort Point NHS

• Ft. Point National Historic Site
• People

– Destination – Day Use – Stewards/Learners

• People

– Culmination of Tech, Construction & Defense

• Partners
• Possibilities
• Pitfalls

Golden Gate GMP

Positioning for the Future

The Gifts…

The Bay Area Brings to Golden Gate

• Urban

– Progressive – Destination – Concentrated – Diversity – Partners – Networks – Facilities

• Technology

– Obsession – Geographic Center – Costs Dropping – Field Uses – Meaning Making

• Lifestyle

– Economic Opportunity/ Education – Diversity – Energy – “California”

Unique “habitat” for National Park units with special authorities to bring parks to people and people to parks in ways that affirm life and steward resources in highly visible ways with far-reaching impacts.

Golden Gate is the Bay Area

Unique “habitat” for National Park units with special authorities to bring parks to people and people to parks in ways that affirm life and steward resources in highly visible ways with far-reaching impacts.

Transformed & Transforming

• Positive Results • Proven Performers •
• National/International Visibility •
• Powerful Portfolio of Partners •
• Urban Assets • Rich Diversity • California Optimism •

Thank You

You are the stewards

• f and advocates for

cherished places of the heart and spirit that define high aspirations and values.