GLOBAL AUDIENCE, GLOBAL COMMUNICATIONS APPROACH INTRODUCTIONS - - PowerPoint PPT Presentation

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GLOBAL AUDIENCE, GLOBAL COMMUNICATIONS APPROACH INTRODUCTIONS - - PowerPoint PPT Presentation

Mar 11, 2024 21 likes •234 views

GLOBAL AUDIENCE, GLOBAL COMMUNICATIONS APPROACH INTRODUCTIONS JAMES ROBERTSON, JACK PRICE, LOUISE SUTTON, COMPUTERSHARE COMPUTERSHARE UNILEVER COMPUTERSHARE GLOBAL EMPLOYEE EQUITY SERVICES North America Europe, Middle East and Africa

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GLOBAL AUDIENCE,

GLOBAL COMMUNICATIONS APPROACH

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INTRODUCTIONS

LOUISE SUTTON, UNILEVER JAMES ROBERTSON, COMPUTERSHARE JACK PRICE, COMPUTERSHARE

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5.3m

Participants

1,200+

Equity experts

35+

Years of equity experience

US$165bn

Equity assets under administration

Europe, Middle East and Africa

650+ plan clients

Asia and Pacific

300+ plan clients

North America

500+ plan clients

COMPUTERSHARE

GLOBAL EMPLOYEE EQUITY SERVICES

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Unilever is a global fast-moving consumer goods (FMCG)

  • rganisation with the purpose of making sustainable living
  • commonplace. Unilever combines Unilever N.V.

headquartered in Rotterdam, Netherlands and Unilever plc headquartered in London, UK.

We make some of the best known brands in the world in three key sectors:

  • Beauty and Personal Care;
  • Foods and Refreshment;
  • Home Care.

Throughout our organisation, we employ over 160,000 people who deliver a range of sustainable products used by 2.5 billion people

  • n any given day, generating revenues in the region of

£62.6 billion a year.

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HOW DO YOU ENGAGE WITH A GLOBAL AUDIENCE? It’s all about the individual…

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  • f consumers wish their

shopping experience, was far more personalised than it currently is.

31

%

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  • f consumers want

brands to get to know them and understand when to approach them.

81

%

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  • f consumers expect

companies to send personalised offers based

  • n recent activity.

62

%

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44% likely to become a repeat customer 32% likely to leave a positive review 39% likely to tell friends or family (or colleagues) 22% likely to post positively on social media

AFTER A PERSONALISED EXPERIENCE…

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INCREASED PERSONALISATION

Personalisation by customer given data Segmenting

  • f customer

Segmenting by channel Segmenting customers by behaviours Personalised experience Hyper personalised experiences MOST SHAREPLANS ARE HERE MARKETING

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HOW DO YOU DO IT?

Segment your employees Communicate based on segment Increase communication channels Make the communications more personalised Use data to drive more personalised customer journeys Automate the creation

  • f those journeys

Understand your employees

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160,000 employees

UNILEVER – THE START OF OUR COMMUNICATIONS JOURNEY

PRE-2015 SHARE PLANS

  • Exec plans (GPSP and MCIP)
  • Offered in 70+ countries
  • 1.7% of employees eligible

Rotterdam, NL London, UK £62.6bn revenue/ year 2.5bn product users / day

£

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UNILEVER – LAUNCHING SHARES

Three-year holding period Contribute €10 to €200 a month

€

Employer matching ratio

3:1

Dividend auto reinvestment Participants can opt

  • ut anytime

Annual enrolment window Shares purchased quarterly All leavers receive Match Shares

POST-2015 SHARE PLANS

  • Launch GESP (SHARES)
  • 125,000 employees
  • 100+ countries
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MAJOR CONSIDERATIONS

  • First time thousands of employees

globally had ever been involved in a vest

  • Quarterly payroll tax deductions
  • Language / culture / education barriers

UNILEVER – THE FIRST VEST 2018

Increasing communication channels

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UNILEVER – EXEC PLANS

Significant changes were made to how we rewarded Execs and we removed the GPSP

WE NEEDED TO ENGAGE THE EXECS ABOUT THEIR EMPLOYEE SHARES, AND HELP THEM UNDERSTAND:

  • The plan
  • The total reward potential
  • How we link their reward to Unilever’s success

FEW EMPLOYEES EVER QUITE UNDERSTOOD MCIP:

  • Couldn’t remember what they invested in the plan
  • Didn’t understand how Unilever’s performance

impacted their ROI when the match shares vested

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Increased the personalisation of the communications

UNILEVER – EXEC PLANS

Make the communications more personalised

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  • f

f em employees watched th the vid video

58 58%

UNILEVER – THE RESULTS

  • f employees

watched the video

58%

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  • f employees

watched the video

58%

“Truly well done”

Paul Polman, Unilever Former CEO

“The single most positively received initiative we’ve ever launched!”

Peter Newhouse, Global Head of Reward “This personalised video is SOOOO COOOL! For the first time I really have a clear understanding

  • f how convenient MCIP is.”

Alessandro Ventura, Unilever North American CIO “Wow, really great, outstanding, thanks for that.” Francesco Azzara, Unilever European Logistics Director “Bravo” Lisa Wywoda, Unilever North American Total Reward Director

UNILEVER – THE RESULTS

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  • Continuing to look at new channels & how

they can be personalised to get the best engagement

  • Understanding the data from the video,

how people interacted & what they want to see next

Segment your employees Communicate based on segment Increase communication channels Make the communications more personalised Use data to drive more personalised customer journeys Automate the creation

  • f those journeys

Understand your employees

WHAT’S NEXT

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The future is not defined but…

  • More personalised communications – specific to the employee

& what's important to them

  • Communications delivered at the right time to make the most impact
  • Extra communications depending on where & how much interaction

the employee has with the communication

  • Seamless cross channel customer journey personalised to the client
  • AI driven customer journeys

What could the future look like?