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Your Audience is Here
Trucking
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Audience Built by Data Measurable Outcomes Market Insights
Your Audience is Here How We Work Audience Built by Data Market - - PowerPoint PPT Presentation
Your Audience is Here How We Work Audience Built by Data Market - - PowerPoint PPT Presentation
Trucking Your Audience is Here How We Work Audience Built by Data Market Insights Measurable Outcomes 2 Randall-Reilly Our data services provide insights to target key prospects and measure the results of your campaign. Our digital
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Our data services provide insights to target key prospects and measure the results of your campaign. Our digital marketing services are powered by our data so you reach the right prospects at the right time. Our industry-leading media and events give you insider knowledge and branding power.
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Audience Built by Data
How do we build our audiences?
... with DATA
Behavioral Data Contact-Verified Data Firmographic Data
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565.3k
Fleet Contacts
508.5k
Owner- Operator Emails
513k
Unique Company Driver Applicants
55.3k
Parts/Service Contacts
17.6k
Dealer Contacts
1,390,000+
Trucking Contacts Audience Built by Data
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Jan 1, 2017 - Sep 30, 2017 compared to Jan 1, 2016 - Sept 30, 2016
YOY Increases in Users
17.21% 17.53% 27.78% 19.46% Our audiences are growing.
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How can you target your actual prospects online?
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915.1k
Total Calls Generated For Clients
931.5MM
2017 Total Digital Campaign Impressions
Data-Powered Digital Marketing Services
460k
Total Unique Calls
717.3k
Total Leads
295.2k
Total Unique Short Forms
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Fleet Manager Struggles with Lighting Violations State of Indiana 500+ Trucks Average Age
- f Truck 5+ Years
5+ Your Specific Fleet Target General Fleet Target
Fleet Manager
VS
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Customize Your Audience By:
Job Title Fleet Size Equipment Age Equipment Owned Violations Location Type of Haul Miles Driven Online Behavior More
Audience Built by Data
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Once you’ve built your audience with data, how do you reach them?
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Google Search Display Twitter Facebook Gmail YouTube LinkedIn Snapchat Instagram CCJ Overdrive Truckers News Successful Dealer
Target your custom audience
- n multiple platforms.
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Tagged Audience
2,800,000+
Email Addresses
1,270,000+
Website Page Views
1,580,000+
Magazine Recipients
220,000+
Randall-Reilly’s Trucking Touchpoints
Social Followers
7,200,000+
Newsletter Subscribers
340,000+
Monthly Mobile Page Views
820,000+
Event Registrants
56,000+
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We get as close as possible to the point of decision to drive measurable outcomes.
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Website Traffic Demo Requests Booth Traffic
Consideration
Social Engagement Brand Awareness Phone Calls Form Submissions Job Applications Video Views
Measurable Outcomes
Awareness Decision
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How do we measure outcomes?
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Month Total Unique Leads Unique Inbound Leads Unique Calls Cost Cost Per Lead SEPT 17 499 425 74 $27,188 $54.41 AUG 17 420 374 46 $23,688 $56.32 JULY 17 617 561 56 $35,188 $57.05 Placement Spend
Successful Dealer Newsletter
$395
Facebook Lead Ads
$5,000
Multi-channel - Mobile
$1,595
Multi-channel - Location 1
$5,000
Multi-channel - Location 2
$3,500
Multi-channel - Location 3
$4,500
CCJ print ad
$2,598 TOTAL
$27,188.00
Channel Placements
Successful Dealer Newsletter
2%
Facebook Lead Ads
22%
Multi-channel
- Mobile
7%
Multi-channel - Location 1
22%
Multi-channel - Location 2
15%
Multi-channel
- Location 3
20%
CCJ print ad
12%
Sample Client Trend Report
2017 Tracking Summary
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Gain Insight Into Your Audience By:
Market Insights
Opportunity Analysis by Channel ROI by Campaign Brand Loyalty Segmentation Sales Territory Management Lead Attribution by Channel Lead Scoring CRM Integration Much More
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How does it all work together?
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Display Ads Facebook Lead Ads Texas Owner-Operators Your Audience Built by Data Short Forms
Sample Short Form Campaign
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Ohio Fleet Managers Your Audience Built by Data Google Search Display Ads Phone Calls 20+ Trucks Lighting Violations CCJ Website Ads
Sample Phone Call Campaign
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Search & Website Traffic
Sample Brand Awareness Campaign
U.S. Dealers Your Audience Built by Data YouTube Video Ads Facebook Video Ads
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Who is your target audience?
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Google Search Ads LinkedIn Sponsored Inmail
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YouTube InStream Ad
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Facebook News Feed Ad
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Facebook Right Column Ad
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