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Jul 22, 2023 •140 likes •443 views

Trucking Your Audience is Here How We Work Audience Built by Data Market Insights Measurable Outcomes 2 Randall-Reilly Our data services provide insights to target key prospects and measure the results of your campaign. Our digital

  1. Trucking Your Audience is Here

  2. How We Work Audience Built by Data Market Insights Measurable Outcomes 2 Randall-Reilly

  3. Our data services provide insights to target key prospects and measure the results of your campaign. Our digital marketing services are powered by our data so you reach the right prospects at the right time. Our industry-leading media and events give you insider knowledge and branding power. 3 Randall-Reilly

  4. How do we build our audiences? ... with DATA 1 2 3 Behavioral Data Contact-Verified Data Firmographic Data Audience Built by Data 4 Randall-Reilly

  5. Audience Built by Data 1,390,000+ Trucking Contacts 513k 508.5k 565.3k 55.3k 17.6k Unique Owner- Fleet Company Parts/Service Dealer Operator Contacts Contacts Driver Contacts Emails Applicants

  6. Our audiences are growing. YOY Increases in Users 17.21% 17.53% 19.46% 27.78% Jan 1, 2017 - Sep 30, 2017 compared to Jan 1, 2016 - Sept 30, 2016 6 Randall-Reilly

  7. How can you target your actual prospects online?

  8. Data-Powered Digital Marketing Services 931.5MM 2017 Total Digital Campaign Impressions 915.1k 295.2k 460k 717.3k Total Calls Total Total Total Generated For Unique Short Unique Calls Leads Clients Forms

  9. General Fleet Target Fleet Manager VS Your Specific Fleet Target 5+ Average Age Fleet of Truck 5+ Years Manager 500+ Struggles with State of Trucks Lighting Violations Indiana Randall-Reilly

  10. Audience Built by Data Customize Your Audience By: Violations Equipment Equipment Job Title Fleet Size Age Owned Location Type of Haul Miles Online More Driven Behavior 10 Randall-Reilly

  11. Once you’ve built your audience with data, how do you reach them?

  12. Target your custom audience on multiple platforms. Display Google Search Gmail Facebook YouTube LinkedIn Twitter Instagram Snapchat Overdrive Truckers Successful CCJ News Dealer 12 Randall-Reilly

  13. Magazine Recipients Website Page Views Email Addresses Tagged Audience 220,000+ 1,580,000+ 1,270,000+ 2,800,000+ Randall-Reilly’s Trucking Touchpoints Social Followers Newsletter Subscribers Monthly Mobile Page Views Event Registrants 7,200,000+ 340,000+ 820,000+ 56,000+ 13 Randall-Reilly

  14. We get as close as possible to the point of decision to drive measurable outcomes.

  15. Measurable Outcomes 1 2 3 Awareness Consideration Decision Brand Awareness Website Traffic Form Submissions Social Engagement Demo Requests Job Applications Video Views Booth Traffic Phone Calls 15 Randall-Reilly

  16. How do we measure outcomes?

  17. Sample Client Trend Report 2017 Tracking Summary Unique Month Total Unique Leads Unique Calls Cost Cost Per Lead Inbound Leads SEPT 17 499 425 74 $27,188 $54.41 AUG 17 420 374 46 $23,688 $56.32 JULY 17 617 561 56 $35,188 $57.05 Channel Placements CCJ print ad Successful Dealer Placement Spend Newsletter 12% Successful Dealer $395 2% Newsletter Facebook Lead Ads $5,000 Facebook Lead Ads Multi-channel Multi-channel - Mobile $1,595 22% - Location 3 $5,000 Multi-channel - Location 1 20% Multi-channel - Mobile Multi-channel - Location 2 $3,500 7% Multi-channel - Location 3 $4,500 $2,598 Multi-channel - CCJ print ad Multi-channel - Location 1 Location 2 $27,188.00 TOTAL 22% 15% 17 Randall-Reilly

  18. Market Insights Gain Insight Into Your Audience By: Opportunity ROI by Brand Loyalty Sales Analysis by Campaign Segmentation Territory Channel Management Lead Lead CRM Much More Attribution Scoring Integration by Channel 18 Randall-Reilly

  19. How does it all work together?

  20. Sample Short Form Campaign Owner-Operators Texas Your Audience Built by Data Display Ads Facebook Lead Ads Short Forms 20 Randall-Reilly

  21. Sample Phone Call Campaign Fleet Managers 20+ Trucks Lighting Violations Ohio Your Audience Built by Data Google Search CCJ Website Ads Display Ads 21 Randall-Reilly Phone Calls

  22. Sample Brand Awareness Campaign Dealers U.S. Your Audience Built by Data YouTube Facebook Video Ads Video Ads Search & Website Traffic 22 Randall-Reilly

  23. Who is your target audience?

  25. Google Search Ads LinkedIn Sponsored Inmail 25

  26. YouTube InStream Ad 26 Randall-Reilly

  27. Facebook News Feed Ad 27 Randall-Reilly

  28. Facebook Right Column Ad 28 Randall-Reilly

  29. CCJ Ad Placements 29 Randall-Reilly

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