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Agriculture Your Audience is Here How We Work Audience Built by Data Market Insights Measurable Outcomes 2 Randall-Reilly Our data services provide insights to target key prospects and measure the results of your campaign. Our digital

  1. Agriculture Your Audience is Here

  2. How We Work Audience Built by Data Market Insights Measurable Outcomes 2 Randall-Reilly

  3. Our data services provide insights to target key prospects and measure the results of your campaign. Our digital marketing services are powered by our data and the expertise of our nearly one-hundred team members, so you reach the right prospects at the right time. 3 Randall-Reilly

  4. How do we build our audiences? ... with DATA Firmographic Data Audience Built by Data 4 Randall-Reilly

  5. How can you target your actual prospects online?

  6. Data-Powered Digital Marketing Services 931.5MM 2017 Total Digital Campaign Impressions 915.1k 295.2k 460k 717.3k Total Calls Total Total Total Generated For Unique Short Unique Calls Leads Clients Forms

  7. General Target Farmer VS Your Specific Farmer Target 3-5 years Average Age Farmer of Equipment Equipment State of Owned Indiana Randall-Reilly

  8. Audience Built by Data Customize Your Audience By: Credit Equipment Location Equipment Rating Age Owned Farm Type Warranty Implements Online More Cycles Behavior 8 Randall-Reilly

  9. Once you’ve built your audience with data, how do you reach them?

  10. Target your custom audience on multiple platforms. Display Google Search Gmail Facebook YouTube LinkedIn Twitter Instagram Snapchat 10 Randall-Reilly

  11. Total Agriculture Contacts 2.6MM Email Addresses Phone Numbers Social Media Universe 691.5K 832K 1.0MM Google Match IP Match 300K 942.4K 11 Randall-Reilly

  12. We get as close as possible to the point of decision to drive measurable outcomes.

  13. Measurable Outcomes 1 2 3 Awareness Consideration Decision Brand Awareness Website Traffic Form Submissions Social Engagement Demo Requests Job Applications Video Views Booth Traffic Phone Calls 13 Randall-Reilly

  14. How do we measure outcomes?

  15. Sample Client Trend Report 2017 Tracking Summary Unique Month Total Unique Leads Unique Calls Cost Cost Per Lead Inbound Leads SEPT 17 499 425 74 $27,188 $54.41 AUG 17 420 374 46 $23,688 $56.32 JULY 17 617 561 56 $35,188 $57.05 Channel Placements CCJ print ad Successful Dealer Placement Spend Newsletter 12% Successful Dealer $395 2% Newsletter Facebook Lead Ads $5,000 Facebook Lead Ads Multi-channel Multi-channel - Mobile $1,595 22% - Location 3 $5,000 Multi-channel - Location 1 20% Multi-channel - Mobile Multi-channel - Location 2 $3,500 7% Multi-channel - Location 3 $4,500 $2,598 Multi-channel - CCJ print ad Multi-channel - Location 1 Location 2 $27,188.00 TOTAL 22% 15% 15 Randall-Reilly

  16. Market Insights Gain Insight Into Your Audience By: Opportunity ROI by Brand Loyalty Sales Analysis by Campaign Segmentation Territory Channel Management Lead Lead CRM Much More Attribution Scoring Integration by Channel 16 Randall-Reilly

  17. How does it all work together?

  18. Sample Short Form Campaign Farmer Texas Your Audience Built by Data Display Ads Facebook Lead Ads Short Forms 18 Randall-Reilly

  19. Sample Phone Call Campaign Farmer Equipment Texas Average Age of Owned Equipment 3-5 years Your Audience Built by Data Google Search Facebook Lead Ads Display Ads 19 Randall-Reilly Phone Calls

  20. Sample Brand Awareness Campaign Farmers U.S. Your Audience Built by Data YouTube Facebook Video Ads Video Ads Search & Web Traffic 20 Randall-Reilly

  21. Who is your target audience?

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