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Your Audience is Here
Agriculture
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Audience Built by Data Measurable Outcomes Market Insights
How We Work
Your Audience is Here How We Work Audience Built by Data Market - - PowerPoint PPT Presentation
Your Audience is Here How We Work Audience Built by Data Market - - PowerPoint PPT Presentation
Agriculture Your Audience is Here How We Work Audience Built by Data Market Insights Measurable Outcomes 2 Randall-Reilly Our data services provide insights to target key prospects and measure the results of your campaign. Our digital
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Our data services provide insights to target key prospects and measure the results of your campaign. Our digital marketing services are powered by our data and the expertise of our nearly one-hundred team members, so you reach the right prospects at the right time.
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Audience Built by Data
How do we build our audiences?
... with DATA
Firmographic Data
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How can you target your actual prospects online?
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915.1k
Total Calls Generated For Clients
931.5MM
2017 Total Digital Campaign Impressions
Data-Powered Digital Marketing Services
460k
Total Unique Calls
717.3k
Total Leads
295.2k
Total Unique Short Forms
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Farmer State of Indiana Equipment Owned Average Age
- f Equipment
3-5
years
Your Specific Farmer Target General Target
Farmer
VS
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Customize Your Audience By:
Equipment Age Equipment Owned Credit Rating Location Farm Type Warranty Cycles Online Behavior More
Audience Built by Data
Implements
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Once you’ve built your audience with data, how do you reach them?
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Google Search Display Twitter Facebook Gmail YouTube LinkedIn Snapchat Instagram
Target your custom audience
- n multiple platforms.
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Email Addresses
691.5K
Google Match
300K
Total Agriculture Contacts
2.6MM
Phone Numbers
832K
Social Media Universe
1.0MM
IP Match
942.4K
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We get as close as possible to the point of decision to drive measurable outcomes.
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Website Traffic Demo Requests Booth Traffic
Consideration
Social Engagement Brand Awareness Phone Calls Form Submissions Job Applications Video Views
Measurable Outcomes
Awareness Decision
1 2 3
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How do we measure outcomes?
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Month Total Unique Leads Unique Inbound Leads Unique Calls Cost Cost Per Lead SEPT 17 499 425 74 $27,188 $54.41 AUG 17 420 374 46 $23,688 $56.32 JULY 17 617 561 56 $35,188 $57.05 Placement Spend
Successful Dealer Newsletter
$395
Facebook Lead Ads
$5,000
Multi-channel - Mobile
$1,595
Multi-channel - Location 1
$5,000
Multi-channel - Location 2
$3,500
Multi-channel - Location 3
$4,500
CCJ print ad
$2,598 TOTAL
$27,188.00
Channel Placements
Successful Dealer Newsletter
2%
Facebook Lead Ads
22%
Multi-channel
- Mobile
7%
Multi-channel - Location 1
22%
Multi-channel - Location 2
15%
Multi-channel
- Location 3
20%
CCJ print ad
12%
Sample Client Trend Report
2017 Tracking Summary
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Gain Insight Into Your Audience By:
Market Insights
Opportunity Analysis by Channel ROI by Campaign Brand Loyalty Segmentation Sales Territory Management Lead Attribution by Channel Lead Scoring CRM Integration Much More
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How does it all work together?
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Display Ads Facebook Lead Ads Texas Farmer Your Audience Built by Data Short Forms
Sample Short Form Campaign
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Texas Farmer Your Audience Built by Data Google Search Display Ads Phone Calls Average Age of Equipment 3-5 years Equipment Owned Facebook Lead Ads
Sample Phone Call Campaign
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Search & Web Traffic
Sample Brand Awareness Campaign
U.S. Farmers Your Audience Built by Data YouTube Video Ads Facebook Video Ads
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Who is your target audience?
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