Global AGM, Frankfurt, Germany Maxine Brock, Oct 2017 UK & - - PowerPoint PPT Presentation

Marketing update

Global AGM, Frankfurt, Germany Maxine Brock, Oct 2017

Latest developments

Website

Africa Middle East & North Africa North America Latin America Europe UK & Ireland Asia Australasia

Latest developments

Branding

Africa Middle East & North Africa North America Latin America Europe UK & Ireland Asia Australasia

2014 A third of members explain who MGI is on their firm website

2017

Vast majority actively promote & talk about membership on their firm website

Member firm marketing

2014 36% of members use the MGI-prefix brand as part of their firm name

2017 Now almost 50% of network members do

MGI-prefix firm branding

Marketing update

Rules for MGI-prefix firms & new opportunities

Why not try….

“Yes! …this is our international division”

Latest developments

Communication

Africa Middle East & North Africa North America Latin America Europe UK & Ireland Asia Australasia

There are many ways of reaching, communicating and interacting with fellow members and clients

The power of positive contact

The more positive contact, the easier it is to develop and sustain relationships and, ultimately do business together

F e l l

• w

m e m b e r s

Y

• u

r s t a f f

Clients

Potential Clients

Case studies – we want your stories!

The power of case studies - what B2B buyers value and trust most online.

International webinars – get involved!

Global Practice Groups – start one!

My three

marketing principles

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My three guiding principles

1 . B e c

• n

s i s t e n t

2 . B e a c t i v e

• 3. Be inclusive

Thank You!