Office of Latin America Social Media Management Anessa Escobar Outreach & Scholarship Division Graduate Intern
What is IIE? What do they do? How many offices do they have?
What does IIE Latin America & Caribbean do? Location: • Mexico City, Mexico Divisions: • Outreach & Scholarships • Assessment Programs: • Cargill Global Scholars • ExxonMobil • Schwarzman Scholars • NYU Abu Dhabi
Social Media Networks
Twitter Social Media Page Observations: Account • Tweet inactive since • Retweets 2013 • Real Name Branding Issues • User Name
Twitter Social Media Page Initial Page Final Page
Facebook Social Media Page Observations: • Few regular posts • Page likes • Quality of posts
Facebook Social Media Page Methods: • Drive more traffic page Goal: • Have scheduled posts • More post • Invites all scholars to like page activity • Create Facebook Campaigns
Facebook Page Fans
Facebook Campaigns
Facebook Page Likes
Facebook Page Activity July-Early September
Facebook Page Activity Early September- November
Learning Outcomes Tracking of Develop a Social Media Social Media Network Plan Activity Promote New Consistent Opportunities Branding for Fans
Questions?
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