SLIDE 1
Office of Latin America Social Media Management Anessa Escobar - - PowerPoint PPT Presentation
Office of Latin America Social Media Management Anessa Escobar - - PowerPoint PPT Presentation
Office of Latin America Social Media Management Anessa Escobar Outreach & Scholarship Division Graduate Intern What is IIE? What do they do? How many offices do they have? What does IIE Latin America & Caribbean do? Location:
SLIDE 2
SLIDE 3
What does IIE Latin America & Caribbean do?
Location:
- Mexico City, Mexico
Divisions:
- Outreach & Scholarships
- Assessment
Programs:
- Cargill Global Scholars
- ExxonMobil
- Schwarzman Scholars
- NYU Abu Dhabi
SLIDE 4
Social Media Networks
SLIDE 5
Twitter Social Media Page
Observations:
- Tweet
- Retweets
Account inactive since 2013
- Real Name
- User Name
Branding Issues
SLIDE 6
Twitter Social Media Page
Initial Page Final Page
SLIDE 7
Facebook Social Media Page
- Few regular posts
- Page likes
- Quality of posts
Observations:
SLIDE 8
Facebook Social Media Page
- Drive more
traffic page
- More post
activity
Goal:
Methods:
- Have scheduled posts
- Invites all scholars to like page
- Create Facebook Campaigns
SLIDE 9
Facebook Page Fans
SLIDE 10
Facebook Campaigns
SLIDE 11
Facebook Page Likes
SLIDE 12
Facebook Page Activity
July-Early September
SLIDE 13
Facebook Page Activity
Early September- November
SLIDE 14
Learning Outcomes
Develop a Social Media Plan Tracking of Social Media Network Activity Consistent Branding Promote New Opportunities for Fans
SLIDE 15