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Getting Your App Noticed November 2013 1.7+ Million Apps & Games - - PowerPoint PPT Presentation
Getting Your App Noticed November 2013 1.7+ Million Apps & Games - - PowerPoint PPT Presentation
Getting Your App Noticed November 2013 1.7+ Million Apps & Games 4 games consistently in iOS top grossing charts 125 MM+ downloads Top 15 Grossing Developer (App Annie) across iOS and Google Play in 2012 170+ team members based in San
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4 games consistently in iOS top grossing charts 125 MM+ downloads Top 15 Grossing Developer (App Annie) across iOS and Google Play in 2012 170+ team members based in San Francisco Backed by Sequoia Capital
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Free
Name & Screenshots Ratings Platform Support Cross-Promotion
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Screenshots: Case Study
44,9%
- 53.9%
Lift after testing
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Holidays
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Paid
DSPs/ Agencies Paid Marketing Channels SSPs/ Exchange Chat Apps
Social / PMD Ad Networks Incentivized Video International Burst Android Gaming Direct Affjliate
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Channels
Top 10 Mobile Ad Companies
- AdColony
- Burstly
- Chartboost
- Flurry
- Google AdMob
- HasOfgers
- InMobi
- Millennial Media
- MoPub
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Channels
Tested: 148 partners In Use: 57 partners New Tests: $5-10k based on LTV
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Paid
Targeting Creative Bids Tracking & Reporting
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Targeting
Platform Geography Device OS Age Gender Interests
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Geography
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8.4% CTR 8.8% CTR 9.4% CTR 8.5% CTR
Creative
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Bids
0% 5% 10% 15% 20% 25% < 20% 40% 80% 120% 160% 200% 240% 280%+
Percentage of Bids (%) Individual Bid as a Percentage of Average Bid
Average Bid
Campus Life Bid Distribution as a Percentage of Average
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0% 5% 10% 15% 20% 25% < 20% 40% 80% 120% 160% 200% 240% 280%+
Percentage of Bids (%) Individual Bid as a Percentage of Average Bid
Average Bid
Paradise Cove Bid Distribution as a Percentage of Average
Bids
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Reporting System
Tracking Analysis Adjust Bids Data LTV Model Real-time Reports Email APIs
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Tracking: Behind the Scenes
Verify tracking is working Ensure targeting is right Understand overlap: 5-30%
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ROI
Bid ROI Geo: US Device: iPad Other: Male $8.00-10.00 eCPI ($0.38 CPC) 18% Geo: France Device: iPhone $2.00 CPI 40% Geo: Brazil Device: iPod 4 $0.30 CPI 220%
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Holiday
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Overall
100 200 300 400 500 600 700 1 3 5 7 9 11 13 15 17 19 21 23 Indexed Cumulative Installs (Mo. 1 = 100) Months After Launch
Campus Life Secret Passages Animal Voyage Paradise Cove Tap Zoo
Cumulative Installs By Months After Launch
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Thanks
Learn more about Pocket Gem: www.pocketgems.com Contact us: info@pocketgems.com
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