Getting Too Real: Consequences of Immersion in Positive and - - PowerPoint PPT Presentation

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Feb 05, 2023 271 likes •317 views

Getting Too Real: Consequences of Immersion in Positive and Negative Outcomes Nofar Duani Stern School of Business, NYU Xun He Vlerick Business School Giulia Maimone Rady School of Management, UCSD Aleksey Myroniv Foster School of Business, UW

SLIDE 1

Getting Too Real: Consequences

f Immersion in Positive and

Negative Outcomes

Nofar Duani Stern School of Business, NYU Xun He Vlerick Business School Giulia Maimone Rady School of Management, UCSD Aleksey Myroniv Foster School of Business, UW Jay Zenkic University of Melbourne

SLIDE 2

Why is it important?

How can VR help increasing the likelihood people will seek medical testing for dangerous diseases ?

Pushing prevention
Decreasing the incidence of such diseases

SLIDE 3

Lab Studies

Design: 2(Technology: VR vs. Video) x 2(News: Positive vs. Negative)

Predictions

Interaction of technology type and news valence:

In case of negative news, VR would not increase the willingness to get

tested (because of the activation of defensive mechanisms)

In case of positive news, VR would increase the willingness to get tested

Implemented with:

SLIDE 4

Disengagement & Defensive Mechanisms
Optimism Bias
Perspective Taking
Licensing (moderator)