Getting Too Real: Consequences of Immersion in Positive and - PowerPoint PPT Presentation

Feb 05, 2023 •271 likes •315 views

Getting Too Real: Consequences of Immersion in Positive and Negative Outcomes Nofar Duani Stern School of Business, NYU Xun He Vlerick Business School Giulia Maimone Rady School of Management, UCSD Aleksey Myroniv Foster School of Business, UW

Getting Too Real: Consequences of Immersion in Positive and Negative Outcomes Nofar Duani Stern School of Business, NYU Xun He Vlerick Business School Giulia Maimone Rady School of Management, UCSD Aleksey Myroniv Foster School of Business, UW Jay Zenkic University of Melbourne
How can VR help increasing the likelihood people will seek medical testing for dangerous diseases ? Why is it important? • Pushing prevention • Decreasing the incidence of such diseases
Implemented with: Lab Studies Design: 2(Technology: VR vs. Video) x 2(News: Positive vs. Negative) Predictions Interaction of technology type and news valence: In case of negative news, VR would not increase the willingness to get • tested (because of the activation of defensive mechanisms) In case of positive news, VR would increase the willingness to get tested •
Relevant Mechanisms: • Disengagement & Defensive Mechanisms • Optimism Bias • Perspective Taking • Licensing (moderator)

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