SLIDE 1 Excellence in Tennessee Conference Sonja Wulff, MA, CLM February 20, 2018
Advanced Application Writing
Getting the Most Out
SLIDE 2 Agenda
- Getting acquainted
- Putting Baldrige in context
- Approaching the application
- Let’s get to work!
- Lessons learned
SLIDE 3 Agenda
- Getting acquainted
- Putting Baldrige in context
- Approaching the application
- Let’s get to work!
- Lessons learned
SLIDE 4 What Is Baldrige?
- Malcolm Baldrige National Quality Award
– Presidential award administered through U.S. Department of Commerce – Roots: How to improve competitiveness of U.S. manufacturing in global marketplace – Today: Manufacturing, business, small business, health care, education, service, nonprofit
– Provide framework for organizational assessment & improvement – Identify & share best practices
SLIDE 5 Baldrige Excellence Framework
- Evidence-based business practices for
accomplishing what is important to your
- rganization
- Can you answer these questions:
– How does your organization accomplish its work? – How does your organization perform? – Where should you focus your improvement efforts?
SLIDE 6 Baldrige Excellence Framework
– Leadership – Strategy – Customers – Measurement, Analysis & Knowledge Management – Workforce – Operations
– Product/Service & Process Results – Customer Results – Workforce Results – Leadership & Governance Results – Financial & Market Results
SLIDE 7 A System’s Perspective
Leadership Strategy Customers RESULTS Workforce Operations Measurement, Analysis & Knowledge Management Organizational Profile
Integration
SLIDE 8 Baldrige Cycle
Self-Assessment Feedback Improvements
Baldrige/TNCPE Application Examiner Team, Feedback Report
SLIDE 9 Role of the Application
- Obtain actionable feedback on how to improve
your organization
- Focus! Focus! Focus!
- Guide strategic discussions
- Identify blind spots
- Prioritize improvement effort
- Create organizational rhythm
- National level: Earn a site visit
SLIDE 10
What Is Your “Why”
SLIDE 11
Approaching the Application
Step 1: Organizational Profile What is important to your organization? Step 2: Process Categories (1-6) How does your organization accomplish its work? Step 3: Results (Category 7) How does your organization perform?
SLIDE 12 Step 1: What Is Important to You?
– Most important part of the application
- Goal: Define who you are & what is important to
you
– Focus! Focus! Focus! – What are your key organizational characteristics? – What is your organization’s strategic situation?
SLIDE 13
- Road map for the rest of the application
– Provides “checklist” for self-assessment process – Helps examiners & judges understand what is important to your organization so they can provide most meaningful feedback – Helps you prioritize improvement efforts
Organizational Profile
SLIDE 14 Step 2: How Does Your Organization Accomplish Its Work?
- Process Categories (1-6)
- Can you answer the Criteria questions?
- Do you address ADLI?
– Basis for scoring – More meaningful feedback – Goal: Drive your organization to higher performance
SLIDE 15 Process Categories: Think ADLI
- APPROACH: How do you do it? What are the steps
in your process? How repeatable is it?
- DEPLOYMENT: Is your approach consistently
applied across your organization? Who uses it?
- LEARNING: Do you refine your approach through
systematic evaluation and improvement?
- INTEGRATION: Is your approach aligned with your
- rganizational needs as identified in the
Organizational Profile? How is it linked to other approaches/processes?
SLIDE 16
- APPROACH: Annual process with standardized tool
- DEPLOYMENT: Every employee, all levels of the organization, all
facilities
- LEARNING: Annual evaluation & improvement by Workforce
Team & HR
– Behavior Standards, Values, Key Customer Requirements, Core Competencies, Personal Goal Cards – Building Blocks of Leadership – Balanced scorecard: Timely completion of performance reviews
Example: Employee Performance Review
SLIDE 17 Translating ADLI
– What are the steps? – Who’s involved? – When/how often does it happen? – Evidence of hardwiring (e.g. policies, standard forms/templates, training curriculum) – No laundry lists: How did you decide to do X,Y, Z?
- Who uses the process, or who’s involved in the process? Do
all workforce groups & facilities do it the same way? Does it apply to all customer & stakeholder groups?
- How have you changed/improved the process? Who
reviews the process & when? What data do you look at to determine effectiveness?
- Does it relate to a measure on your Balanced Scorecard?
Does it link to another key process?
SLIDE 18 Step 3: What Are Your Results?
- Category 7
- What are your key measures?
- Are you measuring what you should be
measuring to support the Organizational Profile and Process Categories?
SLIDE 19 Results: Think LeTCI
- LEVELS: What is your current performance?
- TRENDS: How have you performed over time?
- COMPARISONS: How does your performance
compare to other organizations?
- INTEGRATION: Do you segment your results?
Do you show results for important customers, products/services, markets, processes?
SLIDE 20
Example: Voluntary Employee Turnover
SLIDE 21 Results: Explain Each Graph
Assume:
- The examiners are not industry experts
- The examiners are exhausted
So tell them:
- Why are you showing that result?
- Why is the comparison relevant?
- Which direction is “better”?
- Accentuate the positive, explain the negative
SLIDE 22 Results Must-Haves
- Balanced scorecard measures [4.1a(1)]
- Key performance measures for action plans [2.2a(5)]
- Satisfaction, dissatisfaction & engagement
– Key customer & stakeholder groups [P .1b(2)] – Key market segments [P .1b(2)] – Key workforce groups [P .1a(3)]
- Performance for main product/service offerings
[P .1a(1)]
- Market share for key market segments
- Measures for key work processes [6.1b(1)]
Don’t use bad results if you don’t have to!
SLIDE 23 Weaving a Thread
Organizational Profile Category 1 (Leadership) Category 5 (Workforce) Category 7 (Results) Workforce Groups & Key Engagement Factors Deploying Vision, Mission & Values, communication mechanisms Performance management, workforce development, climate, capability & capacity Measures of satisfaction & engagement, development, climate, capability & capacity
SLIDE 24 Table Exercise: Weaving a Thread
- Consider Organizational Profile question: What
are your key market segments & your key customer groups? P .1b(2)
- Identify specific Areas to Address throughout the
Criteria that should link back to this question
SLIDE 25 Weaving a Thread: Customers
1.1a(1) Deploy V/M/V 1.1b(2) Senior leader communication 1.2b(2) Promote/assure ethical behavior 2.1a(1) Participation in strategic planning Cat 3 Customer Focus 4.1a(3) Use of VOC information 4.2a(2) Make info available to customers 5.2a(4) Manage workforce performance to reinforce customer focus 6.1a(1) Determine key work process requirements 6.2a Balance cost control with customer needs 7.1a Product and process results 7.2a Customer results 7.4a(1) Senior leader communication with customers 7.5a Financial & market results
SLIDE 26 Levels of the Criteria
Basic Requirements Multiple Requirements Overall Requirements
SLIDE 27
Scoring Implications
SLIDE 28
Scoring Implications
SLIDE 29
Let’s Get to Work!
SLIDE 30 Definition: Customers
Customers: Actual or potential users of your
- rganization’s products, services or programs
- External customers, not internal customers
- Keep workforce, suppliers & partners separate
SLIDE 31
Table Exercise: Customers
Customer Worksheet: What are your organization’s key customer groups? Fill in the squares across the top row, as appropriate. Discussion Topic: How would you answer this question differently now than you did in your last application? Report Out: What did you learn from this exercise?
SLIDE 32
Table Exercise: Approach & Deployment
Customer Worksheet: Fill in the grid to answer the questions for each of your Customer Groups. Address the responses to your own organization. Discussion Topic: Were you able to fill in all the squares? Report Out: What did you learn from this exercise?
SLIDE 33
Table Exercise: Learning
Customer Worksheet: Fill in the far right column to describe how you have improved each of the approaches (i.e., listening to customers, assessing satisfaction, etc.). Discussion Topic: Were you able to fill in all the squares in that column? Report Out: What did you learn from this exercise?
SLIDE 34 Table Exercise: Results
Customer Results Worksheet:
- Fill in the grid to identify results for each of your
Customer Groups and for each of their Key Customer Requirements (from Customer Worksheet). Address the responses to your own
- rganization.
- Fill in the far right column to identify sources of
comparative data for each result. Discussion Topic: Were you able to fill in all the squares? Report Out: What did you learn from this exercise?
SLIDE 35
Definition: Workforce
Workforce: All people actively involved in accomplishing the work of your organization, including paid employees, independent practitioners not paid by the organization, volunteers, and healthcare students, as appropriate
SLIDE 36 Table Exercise: Workforce
- Repeat the exercises using the Workforce
Worksheet & Workforce Results Worksheet
SLIDE 37 Fitting It into 50 Pages
- Check your margins, column width & font size
- Remember a picture is worth a thousand words
- Use cross-references liberally
– Added benefit: Demonstrate integration
- Maximize the Glossary
- Prioritize based on Organizational Profile
SLIDE 38 Lessons Learned
- Become an examiner
- Work with your state program
- Use the entire Criteria book
- Learn the language
- Start with the Organizational Profile
- Remember ADLI & LeTCI
– Little value from warm-fuzzy stories & lists of accomplishments
- Refer to Baldrige recipient application
summaries: www.nist.gov/baldrige
SLIDE 39 Lessons Learned
– Get out of your silo – Think buckets, not laundry lists
- Remember the ripple effect
- No futures: Don’t embellish or write about things
you haven’t done yet
- Never say never
- Results will take longer than you think
- Don’t focus on winning an award
- Make Baldrige how you do business
- Be patient
SLIDE 40
Questions?
Sonja Wulff sonja@sonjawulff.com