Getting In Your Audiences shoes Tyler Golberg @tgolb CYBERsprout - PowerPoint PPT Presentation

Jan 25, 2023 •292 likes •738 views

Getting In Your Audiences shoes Tyler Golberg @tgolb CYBERsprout Confirming The Assumption Robbing A Bank Doing the wrong thing for the right reason @tgolb Password must be at least 6 characters GoofyMinnieMickeyPlutoCinderellaAriel

Getting In Your Audience’s shoes Tyler Golberg @tgolb CYBERsprout
Confirming The Assumption
Robbing A Bank Doing the wrong thing for the right reason @tgolb
Password must be at least 6 characters GoofyMinnieMickeyPlutoCinderellaAriel @tgolb
Draw a 6 @tgolb
Who Is Your User
Thorough Discovery Process
What is your role in the project? Stakeholder Who is this project for? Interviews What does success look like? How does your website improve your user’s experience
1. Golfer 2. Fisherman 3. Foodie 4. Hiker 5. Wine Enthusiast User Roles 6. Theatre Fanatic 7. History Buff 8. Antiquer Resorter/Vacationer 9. Go Cart Pedal Pusher 10. Paddleboarder
User stories
Sully Loves... ● Biking ● Playgrounds ● Trains Fishing ● ● Treats
A day for all of the Sullivans ● Biking Tailored User ○ Central Lakes Trail Playground & Fishing ● Experience ○ Bait @ Christopherson’s Hang out at City Park ○ ○ Fish on Agnes ● Trains ○ Lunch at The Depot ● Treats The Sugar Shack ○
/User Interviews /User Experiences /Guest Authors /Curated Content /Organic Content
Make Sense To The User
Clever Clear Speak the same language @tgolb
@tgolb
Navigation People suck at choosing options @tgolb
Fewer Choices vs. Fewer Clicks
Accessibility
● Media ● Adaptable Accessibility ● Distinguishable ● Operable WCAG Standards
Media
85% Of users on Facebook watch video without sound @tgolb
Alt Tag Always always always add an Alt tag to photos @tgolb
Adaptible
Perceivable Regardless of shape, size, visual location, orientation, or sound. @tgolb
Distinguishable
Color Matters Contrast ratio of at least 4.5 http://leaverou.github.io/contrast-ratio/ @tgolb
Operable
Blindfold Test Can you operate the site without sight and just a keyboard? @tgolb
● Section508.gov ● Wave.webaim.org ● ffoodd.github.io/a11y.cs Tools s ● Tota11y Chrome Extension
Need more reasons?
SEO Search engines can’t see, listen, or perceive like humans @tgolb
DOJ ADA website compliance expected to be mandatory @tgolb
Who am I? ● Minnesotan without the accent ● Aggressively mediocre blogger ● Developer & designer at CYBERsprout ● Overcommitted in life
Any Questions?
Tyler Golberg @tgolb cybersprout.net tyler@cybersprout.net

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