Get your hands dirty! Problem: Child Obesity in North Carolina 20% - - PowerPoint PPT Presentation
Get your hands dirty! Problem: Child Obesity in North Carolina 20% 15% Child obesity leads 40% of people do not to increased have access to of children and healthcare costs , of elementary school nutritious food and decreased life 30%
have access to nutritious food and
deserts
students shop at a corner store for junk food daily Child obesity leads to increased healthcare costs, decreased life expectancy, and high risk of chronic disease
“I think it’s important to teach kids to eat healthy-I wish there was a way for us to show them eating fresh food is good!”
Lakewood Elementary School Staff “I don’t think our students are aware of the work that goes into farming produce and delivering it to them in the form of roasted vegetables or chips even! They could benefit from a community garden.” -Alicia Albright, Lakewood Elementary School Staff “I’m excited for more nutrition programs because they help get my family to eat healthy too, my three year old included!”
Lakewood Elementary School Parent “My children never listen to me to go
healthy but they will without a doubt listen to a screen!” -Mrs. Corey, Eastway Elementary School Parent “Our students are rarely exposed to the garden so finding a way to do so AND include their parents would be lovely and we would appreciate it.”
Elementary School Staff
Community Gardens Project-Based Learning School-specific online “Dig In” portals Season-specific produce information Calendar reminders/alerts to water plants, maintain gardens Recipes, Nutritional Information Additional learning modules Virtual growth tracker synced with real-life garden growth Chat function to connect students, teachers and parents
Gardening Simulations Agricultural education Nutrition services What already exists Space for Innovation Direct Competition
blend of these features comparable to Dig In
services catered towards elementary school kids
products that can be sold to schools
Development Costs
$7,500 Pricing
$200 Fixed Cost per school plus a per student cost of... $1.25 if fewer than 100 student users $1.00 if 100-200 students $0.75 if over 200 students
Funding
Grants from sources such as...
Foundation
Breaking Even
After selling Dig In to just 19 schools, or 1% of NC public elementary schools
Profits and Projections
10% of NC public elementary schools will mean a return on investment of about 1000% Goals Reaching 25% of NC public elementary schools, creating $200,000 of revenue to fund R&D and national expansion
furthered education and engagement from children with their own nutrition and consumption of health foods will improve overall health and reduce obesity through increased awareness of healthy produce and its nutritional value. Outputs Inputs Impact Outcomes 1. Student gardening 2. Nutrition education 3. Parent & teacher involvement in gardens 1. Schools (gardens, access to technology) 2. Students & teachers 3. Digital learning modules
Outputs
Outcomes
Impact Inputs
furthered education and engagement from children with their own nutrition and consumption of health foods will improve overall health and reduce obesity through increased awareness of healthy produce and its nutritional value.
student knowledge & willingness to try produce
served at schools and at home
○ Decreased obesity incidence and morbidity rates
and community organization partnerships
Teaching students how to complete the entrepreneurial cycle: Partnerships with Farmers’ Markets Partner with established local
similar mission, that may have a needs gap for a technological component: FoodCorps Expansion into summer programming and “internships” for younger students to promote continued engagement and learning: Seeds North Carolina Farm Internship Partner with established national
similar mission, that may have a needs gap for a technological component: Big Green