Get the answers Why Now? The US players have paved the way for - - PowerPoint PPT Presentation

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Get the answers Why Now? The US players have paved the way for - - PowerPoint PPT Presentation

Oct 12, 2023 44 likes •255 views

Get the answers Why Now? The US players have paved the way for premium OTT $5.5 Billion $1.8 Billion And the UK leads the pack in Europe 150 Million to and more! 350 Million www.streamhub.co.uk Confidential 2 What is Streamhub?

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Get the answers

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Why Now?

www.streamhub.co.uk Confidential

£150 Million to

£350 Million

$5.5 Billion

$1.8 Billion The US players have paved the way for premium OTT And the UK leads the pack in Europe

and more!

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Loyalty management analytics for media companies to grow, market to & sell digital audiences What is Streamhub?

www.streamhub.co.uk Confidential

Broadcasters Web-based Aggregators Content Creators

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We are currently working with:

Partners: Customers:

Broadcasters who are looking to better monestise their VOD or Live streaming services

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CNN CNN TruTV TruTV Cartoon Network Cartoon Network Channel n Region y Channel n Region y Each Channel has visibility

  • f their own data only.

Access to all Channels and Regions

See it all in one hub

5 Data collected across all devices from multiple vendors

Keep a birdseye view across all your channels and regions regardless of the OTT technology

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Social: Facebook Twitter YouTube Panel Data: BARB Kantar VOD Live Open / Closed

How do all the different factors affect your viewer loyalty?

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www.streamhub.co.uk Confidential

Long form Short form Ads

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AVOD / SVOD / LIVE Services AVOD / SVOD / LIVE Services

A consolidated view of your videos

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Simplifying and automating work to prepare those key Editorial, Marketing and Advertiser reports from multiple services

Other Video Platforms Other Video Platforms Proprietary Tech

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The one-stop video dashboard

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Analyse what sells and doesn’t

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Finding the match made in heaven! What content works best for your most loyal and least loyal users? How to increase average viewing times per user?

SEGMENTATION BY CONTENT SEGMENTATION BY CONTENT SEGMENTATION BY LOYALTY SEGMENTATION BY LOYALTY

GENRE GENRE DURATION DURATION CONTRIBU TOR CONTRIBU TOR DEVICE DEVICE MOST LOYAL MOST LOYAL LEAST LOYAL LEAST LOYAL LOCATION LOCATION DAY / DAYPART DAY / DAYPART

GROUP / CLUSTER PROFILES GROUP / CLUSTER PROFILES

SHOW AFFINITY SHOW AFFINITY AD AFFINITY AD AFFINITY DEVICE AFFINITY DEVICE AFFINITY ADS COMPLETE ADS COMPLETE AD VARIETY AD VARIETY LOCATION AFFINITY LOCATION AFFINITY

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CONFIDENTIAL

Anti-churn intelligence Predicting leavers through machine learning and providing recommendations based on their past engagement history Increase Loyalty of Snackers Converting 32,000 users to watch for longer periods through better content line-ups and promotions

Loyalty (engagement) Management

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Analysing what makes your content work

11 Key talent Kompany

Skills Special

Feature Inside City

% Higher Views

TOP SUCCES FACTORS

17% 11% 8%

% Higher Unique Views

16% 11% 8%

% Higher Viewing Time

7% 12% 11%

TALENT THEMES

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www.streamhub.co.uk Confidential

  • 0.2
  • 0.1

0.1 0.2

PRESS INTERVIEWS FUNNY SKILLS TRAINING INSIDE CITY AGUERO TOURE KOMPANY HART LAMPARD

% Higher Unique Views % Higher Viewing Time % Higher Views

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Completing the picture

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KEY DATA SOURCES KEY DATA SOURCES INTEREST BASED PROFILES INTEREST BASED PROFILES

TOTAL REACH TOTAL REACH SENTIMEN T SENTIMEN T

Link together related data about your video to create a better idea of your fan profiles and overall reach of your content

BRAND INTERESTS BRAND INTERESTS HOBBY INTERESTS HOBBY INTERESTS BASIC DEMOGRAPHICS Age, Gendre, Location, etc BASIC DEMOGRAPHICS Age, Gendre, Location, etc

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Brands & sub-brands Twitter Facebook YouTube Manchester City FC 9226 tweets, 886K followers 2081388 likes 10691 subscribers The FA 16.1K tweets, 1.25M followers 440,320 likes 6950 videos IRB 28.5K tweets, 1.4M followers 376,517 likes 2700 videos

London Newcas tle LA New York Others Location iPhone Web Client Android Hootsui te SnappyT V.com iPad Others

Sources

5 10 15 20 25

2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM 11 PM

Day-parts Advertiser Brand Affinity based on Twitter Affinity to Other Content based on TW & YT

Profiling your content specific fans

Gender

25%

75%

Sentiment

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  • 1

1 3 5 7 9 11 13 15 50 100 150 200 250 25-Oct 28-Oct 31-Oct 03-Nov 06-Nov 09-Nov 12-Nov 15-Nov 18-Nov 21-Nov 24-Nov Tweets Facebook Mentions Views

TOTAL TWEETS

200,809

TWITTER REACH

20,340,106

TOTAL MENTIONS

555,000

How social traction correlates to actual engagement of the shows/videos

Tweets / FB Mentions Views (000s)

NEW VIEWERS*

  • 2%

NEW VIEWER’s

+7%

CONFIDENTIAL

NEGATIVE SENTIMENT

22%

POSITIVE SENTIMENT

78%

ROI of social media platforms

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Streamhub (Trial) Streamhub Unnamed Real-time

  • Customisable Dashboard

(Content & Audience)

  • Loyalty Segmentation
  • Dynamic Charts
  • Multiple Channel & Series Support
  • Video/Programme Profiles
  • Marketing ROI
  • Social Media Analysis
  • NLP Audience Profiling
  • UK Regional / City Level Reports
  • Browsers Distribution
  • QOS Data
  • Delivery (CDN, ISP)
  • Custom Reports
  • Data Consultancy / Insight Reports
  • Vs. Unnamed Video Analytics Vendor

Unnamed Video Analytics Vendor

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Getting Started

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www.streamhub.co.uk Confidential

Standard monthly subscription

  • Add our tracking code to your players
  • Test
  • Go
  • 1 month trial period for one channel
  • Thereafter from £1000 p/m

Data consulting and Bespoke reports

  • Custom report development
  • Ad hoc insights using our latest machine learning

recipes

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Streamhub USPs

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www.streamhub.co.uk Confidential

  • 1. The layer above
  • aggregate multiple video & other related data into one service
  • 2. Making audiences happier one at a time
  • understanding what drives most and least loyal users
  • 3. Machines meet best of industry thinking
  • data to back the “gut feeling” or to cultivate new ideas
  • 4. Keeping it simple
  • know what is meaningful vs showing everything possible, and

never lose your data again

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With you to grow your digital audiences

Thank You

Contact Details:

Aki Tsuchiya aki@streamhub.co.uk www.streamhub.co.uk

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Some Fun Stuff

Valentine’s Day Programming analysed http://www.streamhub.co.uk/whatslovelike/ Our Blog http://news.streamhub.co.uk/ Our Labs Projects YouTube scorecard – how did the top 100 rated TV shows do on the world’s most popular video site? Type “fivecool” and see what happens! http://www.streamhub.co.uk/labs/yti/#/shows

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Media executives and big data technologists converged

The Team DNA

Aki Tsuchiya (Viacom, Joost, Nomura) Brent Hansen (ex CEO of Viacom Europe) Richard Harding (ex Director of Tech ITV, Lastminute.com) Masa Watanabe (McKinsey, founder of DeNA) Team Radu Sora (ThomsonReuters, University of Warwick PhD) Sam (Yahoo) Srin (Lowe, Havas) Nick (Joost) Matteo (PastBook) Takahiro (Hacker) Hama (Hacker)

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Streamhub in the News

Awards:

  • DTG TV Innovation Award Winner 2014
  • UKTI Supported Exhibitor at IBC 2014
  • Streaming Media European Award for Best Analytics

Solution 2013 (prototype)

  • Special commendation at MIPCube Labs 2013 (prototype)

Press:

  • The Guardian
  • TVB Europe
  • Broadcast Magazine
  • Advanced Television
  • The Next Web

Panels:

  • IBC Content Innovation
  • EBU BroadThinking
  • Future of Broadcasting
  • MediaTel Future of Media Research

Ofcom Consultation:

  • DTG FITT Proposal to Ofcom

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www.streamhub.co.uk Confidential