Emerging Tech: The Future is Voice Sara rah Salter ter Ka Kath - - PowerPoint PPT Presentation

Emerging Tech: The Future is Voice

Ka Kath thryn yn Saxon n Sara rah Salter ter

Head of Innovation Wavemaker UK Wavemaker UK Head of Audience Science

1970s 1980s 1990s PRESENT 2000s

Character Mode GUI Web Mobile VUI VUI

Voice ice is s the he next t interface ace

Source: Amazon

Smart t sp speak aker er growth wth is s rapid pid

use their smart assistant daily

Source: Ofcom/Wavemaker, Adobe report

2019

+ 54%

2018

Am Amazon zon Al Alexa a domina minates es the he mark rket

Source: Voicebot.Ai

Net share: 74% Net share: 14%

Mark rket share of smart t speakers s UK UK

Amazon Echo 30% Amazon Echo dot 18% Amazon Echo 2 10% Amazon Echo Spot 6% Amazon Echo Show 2% Amazon Echo Plus 2% Google Home 7% Google Home Mini 7% Apple Homepod 0% Other 2% Don’t know 4% Sonos one 5%

The voice revolution has begun U.K. saw 233% growth in skills in 2018

Source: Voicebot.Ai

"Alexa, exa, is my my baby getting enough milk?”

Find nd your ur own n br brand nd voice ce

Test Measure Evaluate Assess

Source: Wavemaker Voicemaker research/Ofcom

Play/control music- 69% Hear the weather 56% Ask for general information about something 47% Ask for information about something you want to buy 26% Control household devices e.g. heating 22% Play a game or request a joke 23% Place an order from a service e.g. takeaway, taxi booking 12% Hear the news 37% Grocery shopping, e.g. reorder groceries 15% Control a household device such as TV or set top box 14%

Voice ice featur atures s thr hroughout

• ughout the

he purc rchase hase journ urney

Wha hat t is s the he current rrent consu sumer mer vi view of f voice? ce?

Voi

• ice

ce as assis istants ants are changing everything…

Tru ruth. th. Sp Spee eed. d. Ubiq iquity uity. .

marketers have launched a voice app

*survey of North American marketers by voicebot.ai and voices.com

Opportunities for brands

Awareness Engagement Transactions Distribution Share Info Service Integrate Improve Ops Innovation Skills/Actions SEO Conversational Ads Sponsorship Chatbot

areas of voice functions

Source: Recipedia.com

Pro romo moti tion

• n

Instore tore Pro roduct ct Adverti tising sing Added d value th thro rough gh Go Google gle Home

Convenience enience

Source: Voicebot.Ai

Source: Forbes

Sonic ic br branding nding

Pr Produ duct ct In Integr egration ation

Source: Daily mail

Ab Abou

• ut

t to se to see e a s a step ep cha hange ge in in voi

• ice

ce as assis istants ants

Connectivity Personalised Experiences Utility More devices

Four r the hemes mes for br brands nds

Connectivity Personalised Experiences Utility More devices

The heme e 1: Conn nnectivity ctivity

Connectivity

Personalised Experiences Utility More devices Source: Amazon

The he evolutio lution n of f conn nnectivity ectivity

STAGE 1 STAGE 2

Connectivity

Personalised Experiences Utility More devices Source: Voicebot,ai

Am Amazon zon announ nounces es ho host t of f new products

• ducts

Source: Verge, Amazon

New su surfaces aces = new w oppor portunities tunities for br brands nds

Connectivity

Personalised Experiences Utility More devices

Calling Directions Gaming Restaurants Questions Weather Timer Text Email Shopping Booking GP appt Health questions Beauty questions

Source: Amazon smart mirror

Connectivity

Personalised Experiences Utility More devices

Connectivity Utility More devices

The heme e 2: Perso sonal nalise ised experiences periences

Personalised Experiences

Assistants will offer completely personalised experiences Unique voice profiles

Connectivity Utility More devices

Personalised Experiences

Pr Providing viding br brands nds with th new w insi sigh ghts ts whe hen n it comes mes to to consumer nsumer be beha havi viour

• ur

New source of insight Predictive models will become the future Opportunity to capture and understand human learning, data accumulated about us as a person Omnichannel Tracking

Connectivity Utility More devices

Personalised Experiences

An And d hi highly ghly conte ntextu xtual al targeting rgeting oppor pportu tunities nities

Connectivity Utility More devices

Personalised Experiences

Source: Samsung.com

Connectivity More devices

The heme e 3: Ut Utility ility

Personalised Experiences Utility

A fr A frict ctionless ionless experience perience

Connectivity

Utility

More devices Personalised Experiences

USER INPUT DEVICES CHANNELS PLUG-INS

Speak Clock TV Home Phone Auto Tasks Mail Auto Cal

An An oppor pportunity tunity to to br bring ng new value ue to to customer

• mers

Connectivity

Utility

More devices Personalised Experiences Source: Nike, Lego

Deliv liver er a direc rect t path th to to purc rchase ase

UK voice transactions through smart speakers are currently worth £0.2bn. This is expected to increase to £3.2bn by 2022.

Connectivity

Utility

More devices Personalised Experiences

Source: OC&C, wearesocial.com

In Inno novation ation in se servi vice ce of f its s custom

• mer

ers

Connectivity

Utility

More devices Personalised Experiences

Rev evolutiona

• lutionary

y New ew Smart t Cane

Source: wewalk.io

Connectivity

The heme e 4: More

• re devi

vices ces

Personalised Experiences Utility More devices

The heme e 4: More

• re devi

vices ces

Connectivity Utility

More devices

Personalised Experiences Source: appandphones.com, Bixby, BBC

A game changer for brands

New opportunities New sources of insight New value Direct path to purchase Innovation …And mass adoption is around the corner