GET MORE CUSTOMERS WITH MARKETING FUNNELS & MARKETING - - PowerPoint PPT Presentation

GET MORE CUSTOMERS WITH MARKETING FUNNELS & MARKETING AUTOMATION

Housekeeping Items

Snacks Restroom Ask questions any time

About The Hub Bastrop

• Coworking space
• Opened in 2018
• Different membership
• Individual: Tuesday – Friday normal business hours access
• Family: Tuesday – Friday normal business hours access
• Individual: 24/7 access (key)
• Family: 24/7 access (key)
• Delicious coffee and treats
• Learn more at www.BastropHub.com

Why is Email Marketing So Effective?

• Low cost
• Minimal time once it’s set up
• Best ROI --- 3800% ROI on one study by the DMA; McKinsey study said email

marketing was more effective than all social media combined

• Allows you to have a 1 to 1 relationship with many people

What is Email Marketing & Marketing Automation?

• Email Marketing – the targeting of customers through email
• Marketing Automation

What Is A Marketing Funnel?

A marketing funnel is a way to generate and nurture leads through the sales cycle to become clients and customers.

What is CAN-SPAM?

• In 2003, the United States passed the CAN-SPAM act to prevent citizens from

receiving unsolicited and disrupting spam messages through email. Here are the major points of the law:

• All emails must have:
• An obvious unsubscribe link
• A truthful and accurate subject line and from email address
• The street address of the company sending the email
• Warnings for adult content (if applicable)
• Additionally:
• Emails must be sent through legitimate means to legitimately acquired email addresses
• Unsubscribes must take effect within 10 days
• Suppression lists must be used properly

Elements of an Email

• Sender name
• Sender email
• Subject Line
• Preheader
• Content/Body
• Call to action
• Signature

Elements of an Email

• Every element needs to be tested
• Every element needs to be scrutinized
• A small change in one element could result in a huge change in your overall

conversion

• Your target audience should be kept in mind for EVERY piece of the campaign

What Makes a Good Email Subject Line?

The subject line is one of the most important parts of an email and often dictates whether or not it’s opened.

• Urgency
• Curiosity
• Offers
• Personalization
• Relevance & Timeliness
• Name recognition (of the company)
• Cool stories
• Social proof

Other Stuff: Test emojis, test lengths (especially if you have a high mobile open rate)

Best Email Subject Lines

5 Best Subject Lines:

• XYZ Recommended You
• Don’t Do This / Don’t Read This
• You may want to check your _________
• Did you see this?
• [Person’s Name], did you know this happened?

See the rest at www.FollowYourArrowMarketing.com/Email-Bastrop

What Makes a Good Call to Action (CTA)?

What is a Call to Action? A button or link prompting readers to click. The call to action is very important once the prospect or customer opens the email. The call to action is exactly that  it’s calling your prospect or customer to take action (usually clicking on something)

• Use action oriented text
• Make button large with the text legible
• Keep it short
• Use you or your
• Create urgency
• Use bright colors
• Add white space
• Keep it simple (1 CTA)

Best Calls to Action (CTAs)

5 Best Calls to Action:

• Get started
• Join _______
• Create account
• Schedule a ______ Now
• Try for free

See the rest at www.FollowYourArrowMarketing.com/Email-Bastrop

When / How Often Should You Send

You should always TEST, TEST, and TEST everything. Here are a few good rules of thumb:

• Avoid weekends for Business to Business emails – may work for business to

consumer

• Avoid Mondays and Fridays
• Focus on Tuesday, Wednesday, and Thursday between 8am and 1pm (timezone of

the receiver) But TEST to find out what is best for your business and customers!

TESTING | TESTING | TESTING

• Email marketing, like any other ad campaigns you do, REQUIRES you to do

extensive testing

• What is AB Split testing? It is holding everything else constant while you test 1

thing.

How to Fail at Email Marketing

• Don’t create your own list
• Don’t work to build up your list
• Don’t segment your list
• Don’t test
• Give up

Marketing Automation

• Marketing automation elements include triggers, actions, timers

and more

• Segmentation is one of the most important parts of both email

marketing and marketing automation

• Keeping your list ‘clean’ is crucial

Marketing Automation – Example of a Sequence

Load prospect into marketing list Send first email Send 2nd email Send 2nd email

Did they

• pen &

click on link?

Wait 3 days

Wait 30 days

Marketing Automation – Example of a Sequence

Send 3rd email

Did they

• pen &

click on link?

Wait 7 days

Did they

• pen &

click on link?

Notification Call/Text/Email

Elements of Marketing Automation

• Trigger Examples: Added to a list, subscribed to a

list, opened email, clicked on email, etc.

• Action Examples: Send email, tag, send text, notify

someone on team, etc.

• Timer Examples: Wait until XX date at XX time, wait

a certain amount of time, wait until something happens

Software Programs

• Low Cost
• ConstactContact
• MailChimp
• Aweber
• High End
• Marketo
• Pardot
• Click Dimensions
• Mid-Level
• InfusionSoft
• ActiveCampaign
• Ontraport
• Click Funnels

What Software is Right For You?

Questions to ask before choosing a email marketing program:

• How many contacts do you have?
• How comfortable are you with design?
• Do you want/need it to integrate with other platforms?
• Are you going to set up capture forms?

Questions?

Connect with me!

LinkedIn: https://www.linkedin.com/in/robynehatfield/ Twitter: https://twitter.com/rhatfield_fyam Facebook: https://www.facebook.com/FollowYourArrowMarketing