GET EXCITED! #OMAHAGIVES :: OMAHAGIVES24.ORG OMAHA COMMUNITY - - PowerPoint PPT Presentation

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GET EXCITED! #OMAHAGIVES :: OMAHAGIVES24.ORG OMAHA COMMUNITY - - PowerPoint PPT Presentation

Dec 23, 2023 154 likes •684 views

GET EXCITED! #OMAHAGIVES :: OMAHAGIVES24.ORG OMAHA COMMUNITY FOUNDATION We serve the community by cultivating generosity and strengthening nonprofits. NONPROFITS DONORS COMMUNITY We strengthen nonprofits We expand giving We bring the

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#OMAHAGIVES :: OMAHAGIVES24.ORG

GET EXCITED!

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#OMAHAGIVES :: OMAHAGIVES24.ORG We serve the community by cultivating generosity and strengthening nonprofits.

OMAHA COMMUNITY FOUNDATION

NONPROFITS

We strengthen nonprofits through our nonprofit capacity building and grant programs.

DONORS

We expand giving

  • pportunities for donors

through charitable account services, planned giving, and donor resources.

COMMUNITY

We bring the community together around giving through Omaha Gives! and The Landscape.

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#OMAHAGIVES :: OMAHAGIVES24.ORG

Thank you for making last year so much fun!

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#OMAHAGIVES :: OMAHAGIVES24.ORG

Celebrating lots and lots

  • f small gifts!
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#OMAHAGIVES :: OMAHAGIVES24.ORG

$885,000 in new giving!

46% of donations were first-time donations to an

  • rganization.
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#OMAHAGIVES :: OMAHAGIVES24.ORG

Donors are giving to more organizations and the average donation is going up.

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#OMAHAGIVES :: OMAHAGIVES24.ORG

  • The Basics
  • Accepting Donations
  • Your Dashboard
  • Promoting Omaha Gives!
  • Strategies for Success
  • Key Dates

AGENDA FOR TODAY

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#OMAHAGIVES :: OMAHAGIVES24.ORG

  • Wednesday, May 25 – Midnight to Midnight
  • Online donations at OMAHAGIVES24.ORG
  • Minimum donation of $10.00
  • Bonus dollars and prizes make gifts go further!

THE DETAILS!

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#OMAHAGIVES :: OMAHAGIVES24.ORG

BONUS DOLLARS $350,000

Shared by all nonprofits based on percentage of donations

  • received. If you raise 1% of all the funds, you get 1% of the

bonus dollars. This is NOT 100%. It is NOT $1 for $1. Bonus dollar distribution is determined after the finance team completes their reconciliation – after the event. Maximum donations of $10,000 per donor, per nonprofit

  • rganization qualify for bonus dollars.
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#OMAHAGIVES :: OMAHAGIVES24.ORG

BONUS DOLLARS CALCULATION

Example Total amount donated to your nonprofit DIVIDED BY Total amount raised by to ALL nonprofits during Omaha Gives! MULTIPLIED BY Total amount of bonus dollars available EQUALS Your nonprofit’s share of Bonus Dollars $10,000 ÷ $5,000,000 x $350,000 = $700

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#OMAHAGIVES :: OMAHAGIVES24.ORG

HOURLY DRAWINGS

$24,000 from Steaks for Good from Omaha Steaks

Each hour, one donation will be randomly selected to have an additional $1,000 added to it. Once a nonprofit has received a prize (hourly or participation), they will NOT be eligible to receive another one.

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#OMAHAGIVES :: OMAHAGIVES24.ORG

PARTICIPATION PRIZES

$90,000 to 45 organizations attracting the most donors! Awarded to top 5 nonprofits in 3 separate size categories during 3 8-hour time periods. Once a nonprofit has received a participation prize, they will NOT be eligible to receive an hourly prize.

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#OMAHAGIVES :: OMAHAGIVES24.ORG

CHALLENGE FUNDS

Nonprofits can raise their own funds to make donations go even further! Minimum amount $1,000 :: 3 options for incentives

MATCHING :: Dollar for dollar STRETCH :: Reach a monetary goal DONORS :: Reach a donor goal submit by MAY 1ST

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#OMAHAGIVES :: OMAHAGIVES24.ORG

TIPS ON RAISING CHALLENGE FUNDS

  • Recruit your board members to provide a pool of funds as part
  • f their commitment to your organization.
  • Reach out to your star donors, you know the ones.
  • Establish or strengthen a partnership.
  • These funds CANNOT be given through omahagives24.org

Challenge Funds are one tool of many to promote your organization. These funds are not necessary to be successful in Omaha Gives! and this tool may not be the right fit for your organization’s overall fundraising strategy.

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#OMAHAGIVES :: OMAHAGIVES24.ORG

CHALLENGE FUNDS

CHALLENGE FUNDS DESIGNATION

On search results On the right side of your profile

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#OMAHAGIVES :: OMAHAGIVES24.ORG

plus PARTICIPATION PRIZES

  • r

HOURLY PRIZES DONATIONS ARE AMPLIFIED!

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#OMAHAGIVES :: OMAHAGIVES24.ORG

ACCEPTING DONATIONS

  • Online-only through OMAHAGIVES24.ORG
  • Credit card :: processing fee of 2.2%
  • NEW :: EFT/eCheck :: processing fee of 0.75%
  • OCF Account :: NO FEE
  • Tax receipts come from OCF, but make sure to

send your donors a thank you!

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#OMAHAGIVES :: OMAHAGIVES24.ORG

EMBED “DONATE NOW” BUTTON

  • NEW :: Embed a donation button on your own website!
  • Click on “Donation Button” in your dashboard profile
  • Use the snippet of HTML code to embed “Donate Now”

button on your own website.

  • Button will take visitors directly to the your organization’s

donation form.

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#OMAHAGIVES :: OMAHAGIVES24.ORG

DONATION FORM BUTTON ON YOUR DASHBOARD

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#OMAHAGIVES :: OMAHAGIVES24.ORG

HTML CODE TO ADD TO YOUR OWN WEBSITE

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#OMAHAGIVES :: OMAHAGIVES24.ORG

OMAHA GIVES! DONOR PROFILE

This is NOT an OCF account.

Allows individuals to:

  • Save favorite nonprofits
  • Safely store billing information
  • Schedule donations
  • NEW :: Set up recurring gifts!
  • NEW :: Create a personal fundraiser!
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#OMAHAGIVES :: OMAHAGIVES24.ORG

SCHEDULED DONATIONS

Individuals can schedule a donation for Omaha Gives!

  • April 1 – May 24
  • Transaction will not be processed until May 25
  • Scheduled donations are not eligible for hourly prizes
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#OMAHAGIVES :: OMAHAGIVES24.ORG

WHY SCHEDULE A DONATION?

  • Convenience for you and your donors
  • Creates a call-to-action before the day of the event
  • Scheduled donations qualify for Participation Prizes!
  • 22% of donors who scheduled a gift last year also

gave on the day of the event!

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#OMAHAGIVES :: OMAHAGIVES24.ORG

RECURRING DONATIONS!

Individuals can support you year-round!

  • Located on donation form
  • Available year-round
  • First installment date must by May 25th

to qualify for Omaha Gives incentives. Future installments do not qualify.

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#OMAHAGIVES :: OMAHAGIVES24.ORG

PERSONAL FUNDRAISING CAMPAIGNS!

Your biggest supporters can raise money on your behalf.

  • They can upload photos and a video
  • They can create a custom link to the page
  • They tell their friends and family why they should support you
  • They set a goal and track progress
  • You approve each campaign by MAY 13th
  • Campaigns end on May 25 at midnight
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#OMAHAGIVES :: OMAHAGIVES24.ORG

TIPS ON FUNDRAISING CAMPAIGNS

  • Recruit your board members to create a page.
  • Make a personal ask to your biggest supporters – volunteers or donors.
  • Provide images or videos for them to use on their pages.
  • Host an event and use the campaign to collect donations.

Personal fundraising campaigns are one tool of many to promote your organization. These are not necessary to be successful in Omaha Gives! and this tool may not be the right fit for your organization’s overall fundraising strategy.

approve by MAY 13th

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#OMAHAGIVES :: OMAHAGIVES24.ORG

WHERE DONORS SET UP PERSONAL FUNDRAISING CAMPAIGNS

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#OMAHAGIVES :: OMAHAGIVES24.ORG

PERSONAL FUNDRAISING CAMPAIGN EXAMPLE

Tell everyone why they should support your nonprofit Add a video! Set a goal Track your progress Add a photo! Name your campaign Ask for donations

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#OMAHAGIVES :: OMAHAGIVES24.ORG

YOUR FUNRAISING CAMPAIGN DASHBOARD

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#OMAHAGIVES :: OMAHAGIVES24.ORG

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#OMAHAGIVES :: OMAHAGIVES24.ORG

OMAHA GIVES! ADMIN DASHBOARD

Your own command center for the event!

  • General information :: edit information about your nonprofit
  • Multimedia :: add photos + VIDEOS (YouTube links only)
  • Events :: tell us about your event so we can share it
  • Donation Info :: track your donations in real time
  • Challenge Funds :: submit your challenge funds online
  • Campaigns :: approve and monitor fundraising campaigns
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#OMAHAGIVES :: OMAHAGIVES24.ORG

BUILD YOUR OMAHA GIVES! PAGE

Tell your story!

  • Description :: why someone should support you (SEARCH!)
  • More about us :: share more details about your work
  • Testimonials :: let others talk about your work
  • Photos + VIDEOS! (YouTube links only)
  • Donation Ticker on May 25 showing how much you’ve raised
  • Editing must be completed by MAY 1ST
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#OMAHAGIVES :: OMAHAGIVES24.ORG

Thank you to the Iowa West Foundation and the Pottawattamie County Community Foundation!

  • Nonprofits serving Pottawattamie County are featured at

www.pottawattamiegives.org!

  • The Iowa West Foundation has generously provided $20,000 in

Challenge Funds to be shared by nonprofits providing services in Pottawattamie County five days per week or more AND meeting their funding criteria.

  • Look for a “Challenge Funds” box to appear on your profiles by

May 1st to confirm that you qualify for the incentive.

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#OMAHAGIVES :: OMAHAGIVES24.ORG

PROMOTING OMAHA GIVES!

Toolkits

  • Omaha Gives! logo INCLUDING American National Bank logo
  • Graphics :: HEARTS! BALLONS! CIRCLES!
  • Sample messaging
  • Informational materials
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#OMAHAGIVES :: OMAHAGIVES24.ORG

CORRECT! INCORRECT

Thank you for respecting the incredible generosity of our presenting sponsor!

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#OMAHAGIVES :: OMAHAGIVES24.ORG

PROMOTING OMAHA GIVES!

Plan a marketing campaign

  • Audience :: who will you ask to support your organization?
  • Message :: what will you ask them?
  • Channels :: how will you reach them?
  • Measure :: how will you know you’re successful?
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#OMAHAGIVES :: OMAHAGIVES24.ORG

PROMOTING OMAHA GIVES!

Marketing tools

  • Social media :: start early and build your presence
  • Email :: limit how many you send
  • Newsletters :: include a OG! reminder
  • Postcards :: reminder to give
  • Your website :: OG! reminder on your landing page
  • Events :: ask attendees to give now (schedule!)
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#OMAHAGIVES :: OMAHAGIVES24.ORG

PROMOTING OMAHA GIVES!

So many ways to get loud about giving!

  • Update your profile photo
  • Create a special social media campaign – use IMAGES!
  • Add a link to your OG! profile to your email signature
  • Target past Omaha Gives! donors
  • Recruit ambassadors and ask them to set up a personal

fundraising campaign

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#OMAHAGIVES :: OMAHAGIVES24.ORG

Western Iowa’s Feral Cat Program Hear Nebraska

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#OMAHAGIVES :: OMAHAGIVES24.ORG

Youth Emergency Services

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#OMAHAGIVES :: OMAHAGIVES24.ORG

Restoration Exchange Omaha

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#OMAHAGIVES :: OMAHAGIVES24.ORG

Union for Contemporary Art

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#OMAHAGIVES :: OMAHAGIVES24.ORG

OMAHA GIVES! EVENTS

Take the excitement offline – host an event!

  • Use the events you’re already hosting
  • Host an event before May 25 to accept scheduled donations
  • Ask a donor to host an event and set up a personal

fundraising campaign

  • Collaborate with other nonprofits!
  • Promote your event through OMAHAGIVES24.ORG

Don’t want to host an event? No

  • problem. Set up a Facebook event

and ask your supporters to attend by giving online during Omaha Gives!

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#OMAHAGIVES :: OMAHAGIVES24.ORG

Omaha By Design Keep Kids Alive Drive 25

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#OMAHAGIVES :: OMAHAGIVES24.ORG

WHAT IS SUCCESS?

  • Increase your CAPACITY
  • Increase your DONORS
  • Increase your FUNDING
  • Most importantly, have FUN!
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#OMAHAGIVES :: OMAHAGIVES24.ORG

WHERE TO START?

  • Determine your goals.
  • Use what works for your organization.
  • Tell specific stories – use IMAGES!
  • Expand your marketing incrementally.
  • It’s all about communication!
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#OMAHAGIVES :: OMAHAGIVES24.ORG

KEY DATES

APRIL 1 :: Scheduled donations begin MAY 1 :: No more edits to profiles MAY 1 :: Challenge Fund forms due MAY 13 :: Approve all fundraising campaigns MAY 25 :: Omaha Gives! JULY 15 :: Omaha Gives! checks mailed

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#OMAHAGIVES :: OMAHAGIVES24.ORG

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#OMAHAGIVES :: OMAHAGIVES24.ORG

TOOLKITS

Everything you ever wanted to know about

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#OMAHAGIVES :: OMAHAGIVES24.ORG

QUESTIONS?

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THANK YOU!