GET COUNTED SONOMA! iHAZTE CONTAR SONOMA! TIMELINE E OF F - - PowerPoint PPT Presentation
GET COUNTED SONOMA! iHAZTE CONTAR SONOMA! TIMELINE E OF F ACTIONS S HTC outreach Standard Opt-in Strategy agreement with resolution approved CCC signed January March April 5 Discover and Gold Resolution
COUNTED SONOMA! iHAZTE CONTAR SONOMA!
resolution
learn
strategic planning
January 29
agreement with CCC signed
capacity and par partnershi hip p wit ith h UWWC, C, CC CCC C and and USCB SCB
March 27
Strategy approved
SCCC C kick ick of
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April 5 to Now
COUNTED SONOMA! iHAZTE CONTAR SONOMA!
A unique fit with Sonoma County Goal 3: In Inves est t in in th the e Futu ture. . ▪ Based on the latest census estimates, approximately 7% of Sonoma County's current population (or 36,382 people) lives in hard-to-count neighborhoods. ▪ 42,294 Limited English Proficient individuals who are native Spanish speakers. This number represents 81.2% of the Limited English Proficiency population in the County. ▪ In 2010, 79.9% of the County's households mailed back their 2010 census questionnaire, requiring costlier and more difficult in-person follow up to enumerate the remaining 20.1%.
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COUNTED SONOMA! iHAZTE CONTAR SONOMA!
Images captured from SWORD MAP For a detailed map of all census tracts, go to census.ca.gov/HTC-map
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Tract 1531.04 CA-HTC index: 86 86
✓ Crowded unit ✓ Non High School Grad ✓ Renter occupied Units ( 71% renters)
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NO NORTH H WEST T SANTA A ROSA A (M (MONROE) )
Tract 1529.03 CA-HTC index: 71 71
Santa rosa Creek to Guernville Rd)
✓ Non High School Grad ✓ Households receiving public assistance ✓ Children under 5
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Tract 1528.02 CA-HTC index: 70 70
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✓ Crowded units ✓ Non family households ✓ Children under 5
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Tract 1503.05 CA-HTC index: 58 58
✓ Non high school graduates ✓ Limited English Households ✓ Foreign born population
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SOUTH H EAST T SANTA A ROSA A (B (BELLEVUE) )
Tract 1514.02 CA-HTC index: 58 58
✓ Crowded units ✓ Non family households ✓ Households without broadband access
Shape
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START HERE> United States •
Census
2020
United Way
GET COUNTED SONOMA!
CENSUS 2020
iHAZTE CONTAR SONOMA!
Two-pronged approach: ✓ SWORD oriented (TOP 5 tracts as recommended by CCCC) ✓ Historically undercounted communities CCCC C gui guided d US S Census s Bur ureau u sup supported d SC SCCC C en enabled d County y part partnership p and and ec ecosystem m Community y lea leaders s Strategic framework and process Education resources Mobilization of Trusted Messengers Leveraging County resources and relationships Working with community leaders to get the word out Resources Outreach partnership Coordination and alignment Full support of SOCO supervisors and Leveraging a cross departments: Human Services, Health section of sectors Services, Permit Sonoma, etc. and stakeholders
COUNTED SONOMA! iHAZTE CONTAR SONOMA!
Pre HTC outreach window: June through December 2019 First outreach phase January March 2020 March to April 1st April 1st May 2020 Goals: Goals: Goals: Goals: Raise awareness and educate Dispel concerns, ensure HTC Activate the count: ensure Sonoma Get Counted Sonoma! Further about Census 2020 communities know ways to get County is responding online activate the count! counted and motivate participation in Census Build SOCO census movement Ensure countywide mobilization to Ensure residents have access to Deploy Non response follow up and lock in CBOs support motivate HTC communities questionnaire assistance
Messaging: Messaging Messaging Messaging What is at stake with Census: Your data is safe Benefits and challenges It’s easy to get counted It’s your right and your civic duty You deserve to be counted There are many ways to get counted and your can respond to Census online as early as March 20th. Provide information on QAKs and QACs You can still get counted. Here are the other options if you haven’t responded online. Everyone will get counted. Reemphasize messaging: Census is important, your responses are safe and confidential; everyone deserves to be counted
COUNTED SONOMA! iHAZTE CONTAR SONOMA!
Feb 15, 2020 Jan to April 1, NRFU Sept 30, 2020 May 2019 2020 Implementati April 1 Final report SCCC launch HTC outreach
Census day to RPM Now to Sept Feb 3 March 20 April 2 to 30, 2019 May 2020 Kick off of Early Implementati NRFU QACs and response
Outreach QAKs
GET COUNTED SONOMA!
CENSUS 2020
Vis Visit it our
: www.GetCountedSonoma.org – www.HazteContarSonoma.org Em Email il us: us: Census2020@Sonoma-County.org Co Connect t wit ith h us us on
Social l media ia Facebook & Twitter: @countyofsonoma
#getcountedsonoma #census2020 #2020census
COUNTED SONOMA! iHAZTE CONTAR SONOMA!
HTC variables % Specific to Sonoma County Immigrants and foreign born 16.6% of Sonoma County residents Linguistically isolated people 10.4 % of Sonoma County residents speak English “less than very well” Persons who are not high school graduates 12.3% of Sonoma County residents Persons who are unemployed 3.8% of Sonoma County residents Number of vacant housing units in an area 8.6% of housing units are vacant in Sonoma County Specific ethnic and minority populations 26.4% of Sonoma County residents are Hispanic or Latino of any race. Other races account for 6.9% of total population. Renters and children 5.2% of Sonoma County residents are children under 5 years old. 39.7% of housing units in Sonoma County are renter occupied. Densely populated communities with multi-unit housing, 14.1% of Sonoma County households have receive supplemental security public assistance characteristics income, cash public assistance and/or food stamp benefits for over 12 months Native Americans living on tribal lands 1.1% of Sonoma County residents belong to a tribal community