GENOMMA L GENOMMA LAB D AB DAY September 29, 2015
AGEND GENDA 1 Company’s Strategy and Core Competences 2 Changes in Corporate Structure 3 Track Record – Results in International Operations 4 Diversification 5 U.S.A. 6 Mexico 7 LATAM 8 Valuation, Core Brands and Learning from the Past 9 Guidance
COMPANY’S STRA STRATEGY AND CORE TEGY AND CORE COMPETENCES COMPETENCES 3
STRA STRATEGY TEGY CORE COMPETEN CORE COMPETENCES CES BEFORE BEFORE AFTER AFTER Demand Generation Demand Generation Win Online Talent Talent POS Execution Flawless POS Execution Mexico: Sell-in Genomma Lab: International: Sell-out, Sell-out, EBITDA, FCF EBITDA, FCF Brand Sustainability Growth Core Brands 4
CHANGES IN CHANGES IN CORPORA CORPORATE TE STR STRUCTURE UCTURE 5
NEW CORPORA NEW CORPORATE STR TE STRUCTURE UCTURE MÁXIMO JUDA C.E.O. RAMÓN OSCAR MARCO ALEJANDRO NEME SASTRE VILLALOBOS TORRES SPARVIERI BASTÓN PATIÑO Executive VP Executive VP Executive VP VP International and Institutional Relationships C.F.O. Global Sales Sales Development CLAUDIA LAURA SERGIO ALBERTO ORTEGA VETORETTI RAPINO ROCHA SÁNCHEZ DE LAGO ACOSTA Director Marketing, Country Manager Director VP Media R&D Mexico Regulatory Affairs
RECENT CHANGES IN K RECENT CHANGES IN KEY EY MAN MANAGEMENT POSITIONS GEMENT POSITIONS NAME AME POSITION POSITION EXP EXPERIENC ERIENCE BACH CHEL ELOR OR IN IN B BUSIN USINES ESS S AD ADMIN MINIST ISTRA RATION TION AN AND D MB MBA LAURA RAPINO Director Marketing, R&D • Experience in marketing and digital strategy, media and commercial planning, and budget administration. Project NESTOR FABIÁN development in Danone, Clorox and Siemens. RODRÍGUEZ IT Director BACH CHEL ELOR OR IN IN T TEL ELECOM ECOMMU MUNI NICA CATION TIONS S ENGI ENGINEERIN NEERING • Experience in top management projects, virtual technology ALBERTO DE and telecommunication systems configuration. LAGO ACOSTA Director of BACH CHEL ELOR OR DEGR DEGREE EE I IN MEDICI N MEDICINE AND NE AND MB MBA Regulatory Affairs • Experience in medical regulatory issues in the pharma industry in Mexico, Latam, USA and Europe. Medical support to new products in companies such as Genomma Lab, Liomont, Genzyme, 3M Mexico, Boehringer-Ingelheim and Promeco. In the past months we have worked on strengthening key areas of the company, bringing experienced executives to key management positions. 7
RECENT CHANGES IN KEY RECENT CHANGES IN K EY MAN MANAGEMENT POSITIONS GEMENT POSITIONS NAME AME POSITION POSITION EXP EXPERIENC ERIENCE BACH CHEL ELOR OR IN IN B BUSIN USINES ESS S AD ADMIN MINIST ISTRA RATION TION AN AND D LAURA LÓPEZ Human Resources HERNÁNDEZ MASTER MASTE R IN IN HUMA HUMAN N CA CAPIT PITAL M AL MAN ANAGEMENT GEMENT Director • +20 years of experience in human resources in companies such as Ryder Logística, Casa Saba and Despachos Contables. UVALDO VÁZQUEZ VÁZQUEZ Quality Director BACH CHEL ELOR OR IN IN INDU INDUST STRIA RIAL L CH CHEMIST EMISTRY AND Y AND MASTE MASTER R IN IN T TOP OP MAN MANAGEMENT GEMENT • +10 years of experience in the pharma industry, auditing JESÚS RAMÍREZ implementation and quality controls, ISO 9001 management in DE ALBA companies such as L’oreal , P&G, UQUIFA, BI Promeco and CITEC. Supply Chain BACHEL CHELOR OR IN INDUSTRIAL IN INDUSTRIAL ENGINEE ENGINEERING RING AN AND D MB MBA Director ALFONSO NOÉ • +18 years of experience in logistics and supply chain solutions, MERLÍN MUÑOZ quality assurance, cost optimization, inventory reduction and Packaging development of distribution strategies (P&G). Manager BACH CHEL ELOR OR IN IN INDU INDUST STRIA RIAL L ENGI ENGINEERIN NEERING • +20 years of experience in Research & Development in P&G. 8
RODRIGO HERRERA’S ROLE MR. RODRIGO HERRERA ASPRA FOUNDER OF THE COMPANY AND CEO UNTIL JULY 23RD, 2015, IS CURRENTLY: • PRESIDENT of the Board • INCREASED his share of Genomma Lab from 25.9% to 29.9% in 1Q15 • PRESIDENT of the Operations Committee, meets quarterly • ADVISOR in Research & Development and Marketing when required
TRA TRACK RECORD CK RECORD - RESUL RESULTS IN TS IN INTERN INTERNATION TIONAL AL OPERA OPERATIONS TIONS 10
TRA TRACK RECORD CK RECORD – RESUL RESULTS IN TS IN INTERN INTERNATION TIONAL AL OPERA OPERATIONS TIONS COL COLOMBIA OMBIA NET SALES (MMD) EBITDA MARGIN Growth 25.5PP Growth 137% SALES PER EMPLOYEE (MMD) # OF SKU’S Variation -35% Growth 243% Note: Growth and variation rates are for 2015e compared to 2012. 11
TRA TRACK RECORD CK RECORD – RESUL RESULTS IN TS IN INTERN INTERNATION TIONAL AL OPERA OPERATIONS TIONS PER PERU NET SALES (MMD) EBITDA MARGIN Growth Growth 154% 30.1PP SALES PER EMPLOYEE (MMD) # OF SKU’S Variation 8% 81 Growth $1.4 203% $1.2 78 $0.8 75 75 $0.5 2012 2013 2014 2015E 2012 2013 2014 2015E Note: Growth rates are for 2015e compared to 2012. 12
TRA TRACK RECORD CK RECORD – RESUL RESULTS IN TS IN INTERN INTERNATION TIONAL AL OPERA OPERATIONS TIONS CHILE CHILE NET SALES (MMD) EBITDA MARGIN Growth Growth 21.9PP 535% SALES PER EMPLOYEE (MMD) # OF SKU’S Variation 6% Growth Growth 203% 339% Note: Growth rates are for 2015e compared to 2012. 13
TRA TRACK RECORD CK RECORD – RESUL RESULTS IN TS IN INTERN INTERNATION TIONAL AL OPERA OPERATIONS TIONS U.S.A. .S.A. NET SALES (MMD) NET SALES (MMD) EBITDA MARGIN Growth Growth 31.6PP 88.4% 2013 SALES PER EMPLOYEE (MMD) # OF SKU’S Variation 7.4% Variation Growth -6.4% 203% Note: Growth rates are for 2015e compared to 2013. 14
DIVERSIFICA DIVERSIFICATION TION 15
DIVERSIFICA DIVERSIF ICATION TION 34% 2016e 35% 2015e 53% 2014 62% 2013 Mexico International 2012 73% 2011 16
INTERN INTERNATION TIONAL AL PRESENCE PRESENCE FASTEST U.S.A. GROWING RANKING IMS: NA RANKING ADVERTISER: #1 OTC COMPANY PRESENCE MEXICO CENTRAL RANKING IMS: #1 AMERICA IN 20 COUNTRIES RANKING RANKING IMS: #1 ADVERTISER: #1 RANKING ADVERTISER: #1 COLOMBIA ECUADOR RANKING IMS: #6 RANKING IMS: #3 RANKING RANKING ADVERTISER: #1 ADVERTISER: #1 BRAZIL RANKING IMS: #8 PERU & BOLIVIA RANKING ADVERTISER: #1 RANKING IMS: #3 RANKING ADVERTISER: #3 ARGENTINA CHILE RANKING IMS: #1 RANKING IMS: #5 RANKING RANKING ADVERTISER: #1 ADVERTISER: #2 Source: IMS Health. Ranking in the OTC market. Information as of December 2014.
DIVERSIF DIVERSIFICA ICATION GOING FORWAR TION GOING FORWARD % OF NET SALES 2015e U.S.A. 11.4% 11.4% MEXICO 35.4% 35.4% LATAM 53.2% 53.2%
DIVERSIFICA DIVERSIFICATION VS. TION VS. OTHER COMP THER COMPANIES ANIES CEMEX WALMEX AMX LAB BIMBO ALSEA Mexico Other countries All companies as of 2Q15 LTM. LAB 2015e.
DIVERSIFICATION VS. DIVERSIFICA TION VS. OTHER COMP THER COMPANIES ANIES ENTRANCE COMPANY STRATEGY ENTRANCE STRATEGY TO BRAZIL TO THE US Acquisition Acquisition Acquisition Acquisition Acquisition Acquisition No presence Acquisition No presence Organically Organically
U.S.A. .S.A. 21
BRAND SUST BRAND SUSTAIN AINABILITY ABILITY COU COUGH GH / / COLD COLD COU COUGH GH/COLD /COLD CA CATE TEGO GORY Y AT T WALGR WAL GREE EENS NS Tukol Robitussin Vicks Cat avg TOTAL SHOPPERS 1,166,949 655,762 1,192,301 N/A % SHOPPERS 2 + REPEAT 16.9% 11.3% 8.2% 15.5% # OF SHOPPERS 2 + REPEAT 197,214 74,101 97,769 N/A TUKOL TUK OL drives loyalty versus both the overall category and key competitors. SKIN SKIN C CAR ARE SKIN SK IN CARE CA CARE CATE TEGO GORY Y AT T WALGRE WAL GREEN ENS Cicatricure Neutrogena Olay Cat avg TOTAL SHOPPERS 81,926 425,205 250,525 N/A % SHOPPERS 2 + REPEAT 14.0% 11.9% 11.2% 12.9% # OF SHOPPERS 2 + REPEAT 11,470 50,599 28,059 N/A CI CICA CATRICU TRICURE RE drives loyalty versus both the overall category and key competitors. Source: Walgreens Loyalty Card Insights – October 31, 2014 thru March 31, 2015. 22
BRAND SUST BRAND SUSTAIN AINABILITY ABILITY SHAMPOO CATEGORY – TOTAL MARKET COUGH SYRUP / LIQUID COMPETITORS – TOTAL MARKET % OF BUYERS, % OF BUYERS, PRODUCT PRODUCT 2X + BUYERS 2X + BUYERS 43.6 Cold / Allergy / Sinus Liquid / Powder Category 34.4 Shampoo Tio Nacho 50.4 Tukol 52.8 45.8 Pantene Pro V Vicks NyQuil 43.6 43.5 Tresemme 47.3 Clairol Herbal Essences Vicks DayQuil 37.0 44.9 Garnier Furctis Robitussin CF 24.4 42.4 Head & Shoulders 39.6 Dove Vicks NyQuil & Vicks DayQuil 23.3 48.0 Organix Robitussin 25.2 30.5 Suave TU TUKOL OL Drives loyalty versus both the overall category and TIO TIO NACH CHO O Drives loyalty versus both the overall category and key competitors. key competitors. HAND & BODY LOTION – TOTAL MARKET ACNE TREATMENTS – TOTAL MARKET % OF BUYERS, PRODUCT % OF BUYERS, 2X + BUYERS PRODUCT 2X + BUYERS Hand & Body Lotion Average 40.8 Acne Treatments Average 42.7 Goicoechea 56.1 Asepxia 61.8 Gold Bond Ultimate 38.6 Neutrogena 50.1 Nivea 40.9 Johnsons Clean & Clear 42.9 Suave 39.3 St. Ives 38.1 Jergens 41.1 Olay 20.8 Curel Ultra Healing 28.6 ASEPXI ASE PXIA A Drives loyalty versus both the overall category and GO GOIC ICOE OECHEA HEA Drives loyalty versus both the overall category and key competitors. key competitors. Source: IRI – Latest 52 Weeks ending August 09, 2015. 23
Recommend
More recommend
