GEN2118833P1 Census 2020 Marketing Campaign Evaluation Meeting - - PowerPoint PPT Presentation

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GEN2118833P1 Census 2020 Marketing Campaign

Evaluation Meeting Presentation Presenter: Telena Paris, CEO

SLIDE 2

Company Classification

• Write Choice Consulting Firm is a certified SBE & CBE minority woman-
• wned international organizational & grant/fund development consulting
• firm. Write Choice Consulting Firm offers a range of high quality advisory

and organizational support services to both non/for-profit public and private

• rganizations, with a focus on small and medium sized businesses around the
• world. We currently have the capability to assist companies across a broad

range of industries in entering or expanding into markets throughout North America, Canada, Latin America and the Caribbean, Europe and Africa (Looking to expand to other global regions)

SLIDE 3

WCCF Core Competencies

• Write Choice Consulting Firm offers a variety of services to our business clients; many of the services are

customized for each client. We also offers a rate/cost sheet for its services. The following are the current list

• f services that we offer our potential and current clients:
• Main Service Categories:
• 1.Organizational/Business Development Services
• 2.Marketing Services
• 3.Grant Development Services
• 4.Contract Negotiation Services
• 5.Fund Development Services
• 6.Executive & Professional Development Seminars & Workshops

SLIDE 4

Competitive Edge

• Write Choice Consulting Firms' (WCCF) competitive edge is simply expertise.
• Telena Paris is a nationally recognized expert in the fields that she presents.

Much of the recognition was derived through successful grant writing, marketing and corporate, collegiate, executive and professional development level training.

• Telena Paris Leads a team of seven (7) executive professionals, all professionals

must have a minimum of 10-15 years executive management experience in their area of expertise. WCCF is in the business of assisting businesses and

• rganizations with sustainability and self-sufficiency, we must provide

experience professionals that can offer the best chance for each client and their businesses.

• WCCF has sought to identify competition in terms of companies that satisfy

the same client needs that we intend to. Our competitors are few because of

• ur combined service offerings. There are some companies that provide

services similar to those offered by us and that is good, but very few of them specialize in a multi-layered market of organizational/business development services, market penetration & market research, grant & proposal development services, contract negotiation services, fund development services and executive & professional training.

• These services allow WCCF to provide competitive services that can aid

businesses at any stage of their growth or decline, to support their efforts of sustainability and self-sufficiency of their organizations.

SLIDE 5

Marketing Capabilities

Write Choice Consulting Firm (WCCF) helps businesses align marketing and brand strategy with overarching business objectives; we work to increase the return on services or products

• ffered; by conducting an in-depth analysis of the market through various mediums and plan

for strategies. WCCF focuses on the following areas to ensure your organizational success:

• Enhancement of Social Media marketing;
• Marketing Plan Development;
• Research and Analyzation of the market for your business focus;
• Assistance in the evaluation and development of marketing services and tools based on

the type of the service or product your organization offers;

• Look for competition in the market and plan strategies to overcome or survive market

risks and threats;

• Writing press releases and planning promotional events for the new products or service

launching.

SLIDE 6

Ability of Professional Personnel

This project will be led by our CEO Telena Paris & Executive Marketing Consultant Kem Boatwright. Telena Paris currently sits as the Vice President of Marketing for the National Sales Network chapter in South Florida, with over 15 years’ experience in marketing. Her experience includes developing and managing a wide range of marketing programs, defining and evaluating product marketing collateral, programs, and analyses. In addition, she has tracked, projected, and reported both advertising and circulation-based marketing programs; while providing leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives. Kem Boatwright has over 12 years’ experience with graphic design, web design, event coordinating, and marketing. He has worked with major fortune 500 companies such Caesar’s Palace, Delta Airlines and The Gansevoort Hotel. He is not shy of working with and mentoring small businesses with brand development and creative design. He is a product design guru with a specialization in social media marketing and product development.

SLIDE 7

Urban League of Broward County

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SLIDE 8

• Approach

WCCF’s systems simplify complicated marketing models into usable principles for businesses, non-profit and governing agencies worldwide. We have experience providing market research, segmentation and penetration that allows companies and organizations to achieve their marketing goals, develop appropriate branding that works while assisting in obtaining and building out various revenue streams that work. Our approach to media relations is grounded in relationships. We believe in creating and cultivating relationships, which allow us to stay on top of the ever-changing landscape and help keep our clients as trusted resources. Social media is the trend for individuals, businesses and organizations. WCCF uses social media to help build meaningful relationships with target audiences, by providing value and being authentic; and the best social media strategies are those that are integrated with other public relations and marketing efforts. For cost control on this project, the marketing plan and the associated cash flow estimates will provide the baseline reference for subsequent project monitoring and control. For schedules, progress on individual activities and the achievement of milestone completions will be compared with the project schedule to monitor the progress of activities. The final detailed cost estimate will provide a baseline for the assessment of financial performance during the project.

SLIDE 9

• 1. Marketing Plan Development no later than October 1, 2019.
• 2. Implementation of the written marketing plan and ongoing

monitoring and adjustment to the marketing plan. Performed between January 1, 2020, and April 2, 2020.

Timeline

3. Monthly Status Report Submitted on a monthly basis no later than 7 calendar days after the end of the month.

• 4. Weekly Update Report Submitted by the Monday of each

following week, beginning January 6, 2020, through completion

• f the Services.
• 5. Final Project Report Submitted by April 15, 2020.

SLIDE 10

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Budget Monitoring

• Budget monitoring for the annual budget for the 2020 Census requires a high degree of planning and
• cooperation. We will organize our cost and budget management activities into three distinct areas: planning,

execution/monitoring, and closeout. Within each area, we have laid out management activities that will occur at the contract level and at the individual order level. This approach enables us to effectively establish the appropriate contract‐level plans and templates while detailing the specific order‐level activities to help in delivering financial compliance and management.

• WCCF are known for our researching capabilities, we are experienced research federal grant writers and
• evaluators. We understand the data collection and analysis process. Developing the Census 2020 marketing plan
• nce approved, allowing the resulting creative materials to be further developed, tested, validated, and finalized

before being deployed in the field. This process will involve multiple rounds of qualitative and quantitative testing as well as numerous touch points for receiving internal and external stakeholder feedback; some examples of potential feedback will be:

• Qualitative and Quantitative Testing of Campaign Materials
• Feedback from Internal and External Census Bureau Stakeholders
• Final Validation of Audience Materials
• Consistent Application of Brand Identity
• Cross‐Team Participation
• Coordination with the Broward County

SLIDE 11

Media Planning & Buying

• Write Choice Consulting Firm (WCCF) understands that the paid media strategy for the

2020 Census must drive action in a new census environment in which audiences can respond online, using non‐ID response, without having to wait for materials in the mail. However, we are also sensitive to the possible burdens that increased non‐ID response may place on back‐end operations involving manual address validation processes. Thus, it is critical that we develop a flexible paid advertising strategy that can be adjusted to meet

• ur goals and needs in real time.
• Our approach to paid advertising and media will be heavily informed by overall campaign

research, especially modeling activities to predict self‐response, and will require coordinated cross‐team participation from multicultural partners to ensure Census reaches its key audiences.

• As the WCCF further refines the paid media and advertising strategy for the 2020 Census,

and as more details about budget allocation become available, the WCCF marketing team will consider these processes and models.

SLIDE 12

Creative Portfolio

Write Choice Consulting Firm’s Marketing team has an extensive creative portfolio. The following are sample of worked provided in various contracts:

• Urban League Broward County - Past & Current DEO Contract
• Assisting with Bushiness Development, Marketing & Branding and Technical

Writing for Small Businesses that are clients to the Urban League. We have a concentration on Marginizled populations.

• Caesar’s Palace - designed uniforms & gift store products- 4 weeks
• Morris Group/ Gansevoort/ LIV/ Vice Lounge/ Opium Group/ Rokbar -

Designed flyers, created social media pages, websites, mailing lists. Maintained and grew social media following with interactive posts and event invitations. Planned events, booked talent and created brands.

• Make a Wish/ MOMM Organization - worked with make a wish for a special

event for a patient with sickle cell. designed brand, created events arund community outreach programs and made a little girls dream come true.

• Miami Beach Mercedes Benz Fashion Week - worked with reps from fashion
• week. designed marketing material for giveaway bags and event flyers
• First Merchant Funding - Sales and Creative designs for advertising.
• DecoBike/Citibike - Marketing, community outreach and event coordination
• Seaking Freedom/ Lukasz Opalinski/ Aleksander Alembert design - Website

design, Search engine optimization. Created eCommerce Stores and advertised products for website

• Hydra Coco- Designed website, created brand, designed products for the

company, truck wraps and all printed material for the business.

• Vobara Gold - Created website and IG page. Did interactive marketing and

social media posts

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SLIDE 14

Active/Recent Contracts

• The City of Miramar - General Consulting & Human Resources Consulting
• The City of Parkland -Continuing Engineering Services- Partnering with Keith they

will provide engineering services/ Write Choice Consulting Firm will provide Grant writing, Grant Management, Feasibility Studies, Evaluation and Investigation

• Urban League Of Broward County- Business Development, Assessments, Data

Collection and Analysis

• Write Choice consulting firm has a numerous amount of small business contracts

focusing on areas of marketing, grant writing and business development.

SLIDE 15

Thank You For Your Time & Consderation