Ge Georgi orgian an Na Nati tional onal To Tourism rism - - PowerPoint PPT Presentation

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Ge Georgi orgian an Na Nati tional onal To Tourism rism - - PowerPoint PPT Presentation

Aug 16, 2023 150 likes •311 views

Ge Georgi orgian an Na Nati tional onal To Tourism rism Administration ministration 1 Georgia Georgia Scope of work: Responsible bodies: Policy Georgian National Tourism Administration Marketing Mountain Resort

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Ge Georgi

  • rgian

an Na Nati tional

  • nal

To Tourism rism Administration ministration

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Responsible bodies: Georgian National Tourism Administration Mountain Resort Development Company Scope of work:

  • Policy
  • Marketing
  • Infrastructure
  • Products

Georgia Georgia

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Pol Policy icy

Free e Tourism rism Zones es:

  • Land is provided for a nominal price of 0.5 USD
  • Project construction and documentation are issued for free
  • Utility networks and corresponding infrastructure
  • Investors are exempt from income and property taxes
  • Free Casino License (for more than 100 rooms)

The e po policy cy aims s to:

  • :

Attract additional investments to the regions

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Deter Deter Gove Governm nment ent from from carr carryi ying ng out

  • ut va

various rious stat state budget budget funded funded even ents ts durin ing the seas asona

  • nal period

iod

  • For example: Government is recommended to carry out trainings/conferences

during shoulder seasons in the sea side resorts (January-February) The polic licy y aims s to: support domestic tourism, assist venues during off season, reduce budget spending

Pol Policy icy

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Law on the he Developm lopment ent of Mountain tainous

  • us Re

Regions

  • ns
  • Tax exemptions (enterprises in the mountainous areas);
  • Improved social benefits for local residents (reduction of utility bills);
  • Higher salaries for teachers and medical staff;
  • Increased social assistance for pensioners;
  • Support for infrastructure & business development in the highlands

The policy aims to to: enhanced quality of life in the mountainous regions, reduced poverty, improved infrastructure

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Safe, sustaina tainable ble, , ecolo logicall gically y sound nd and fun experienc ence

Mountain tain Bike Park arks

  • Gudauri

ri (9 (9th

th August

st 2015) Distance: 4,790 meters

  • Bakuri

rian ani (27 August ust 2015) Distance: 6,000 meters

Tou

  • uri

rism sm Pro Produc uct and and inf nfras rastru tructure cture

Snow

  • wmak

makin ing system ems

  • Gudauri

ri 57 km of ski piste with 14% of artificial snow;

  • Bakuri

rian ani 22 km of ski piste with 10% of artificial snow;

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Imp mple lement mented ed Pro Project cts

  • Tubbing zone by SunKid;

;

  • Alpine Coaster by Tatral

ralift ft a.s.; .;

  • Contactless checkpoints & joint ski ticket System by

SKIDATA TA AG;

  • Snow Park;
  • Night skiing;
  • Electronic information monitors;
  • Mobile App.

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Ca Case St Stud udy y - Mest stia ia

Or Orig igin inal resources

  • urces

Develop

  • pme

ment nt Mestia ia (upper) r) Svaneti ti – 1,500 meters rs above e sea level:

  • Authentic Georgian village
  • Unique architecture
  • UNESCO Heritage site
  • Popular Summertime Destination
  • Local population eager to develop

Ski lifts install lled ed: : Tetnul uldi: : 1700m – 3200m above sea level Hatsval ali: : 1865m – 2347m above sea level Beginner/Advanced/Expert Total length of ski runs: 32 km

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  • Longest run in the Caucasus region
  • Unique landscapes and architecture (World Heritage site)
  • Longest ski season and higher quality of snow

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Pu Publi lic-Privat Private e Par Partne ners rship hip

Gove

  • vern

rnmen ent: t:

  • 3 ski lifts and trails;
  • Communication infrastructure;

Outcome: come:

  • 800 additional beds

Case ase Stud udy: y:

Kokhta and Mitarbi Areas

Priv rivate ate Company mpany:

Invests 70 million in the construction of accommodation.

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Gov

  • vern

ernmen ent: t:

  • $150 Million - Development of Infrastructure & Facilities
  • $40 Million First Stage of Works

Gu Gudau dauri ri

Priv rivate ate sector tor: :

  • Additional accommodation facilities will be constructed by – ORBI,

REDCO, MGZAVREBI (development companies)

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  • Connecting Gudauri-Kobi and creating joint ski area;
  • Installation of additional

al ski lifts s and creating new ski runs s at all resorts

  • rts;
  • Artifi

fici cial al water r reserv rvoir ir for snow making;

  • Installation of snow making system

tem;

  • Building ice rink for curling and hockey;
  • Construction of a biathlo

thlon park

Pl Plann anned ed Proj Projects ects

It is projected that Georgian Resorts have the capability to generate annual income of more than

$300 Mill llion

  • n

Ernst & Young

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Mark arketing ng an and ou

  • utco

come mes

Gudauri uri 2014 – 2015: 40% increase in tourism compared to 2012-2013 (best tourism year) Bakuriani riani 2014-2015: 20% increase in tourism compared to previous year.

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Ge Georgia

  • rgia wi

will ho host the he 3rd

rd

Eu Euro-Asian Asian Mou

  • untain

ntain Resor

  • rts

ts Co Confe nferen rence ce in 2017

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Th Than ank k You You!

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