FY18/19 CO-OPERATIVE ADVERTISING PROGRAM FY18/19 CO-OP PROGRAMS - - PowerPoint PPT Presentation

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FY18/19 CO-OPERATIVE ADVERTISING PROGRAM FY18/19 CO-OP PROGRAMS - - PowerPoint PPT Presentation

Sep 05, 2023 283 likes •1.58k views

FY18/19 CO-OPERATIVE ADVERTISING PROGRAM FY18/19 CO-OP PROGRAMS AGENDA FY17/18 SUCCESSES FY17/18 SUCCESSES o

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FY18/19 CO-OPERATIVE ADVERTISING PROGRAM

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FY18/19 CO-OP PROGRAMS

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AGENDA

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FY17/18 SUCCESSES

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FY17/18 SUCCESSES

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MEDIA LANDSCAPE

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MEDIA CONSUMPTION

Average Time Spent per Day with Major Media by US Adults in 2018

Source: eMarketer, Sept 2017

2 hrs daily 4 hrs daily 12 mins daily 10 mins daily 1.3 hrs daily 3.5 hrs daily

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MEDIA CONSUMPTION

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THE RISE OF MOBILE

DESKTOP 80% MOBILE 20%

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MOBILE SPEND GAP

DESKTOP 33% MOBILE 67% DESKTOP 80% MOBILE 20% TIME SPENT SPENDING

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STREAMING AUDIO

2% 5% 6% 8% 8% 8% 12% 12% 13% 17% 17% 22% 29% 33% 36% 44%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

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AM/FM Radio 50.0% Owned Music 14.0% Streaming Audio 16.0%

AM/FM Radio Owned Music Streaming Audio SiriusXM TV Music Channels Podcasts Other

SHARE OF EAR

Source: Edison Research, Share of Ear Study, 2018

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TRADITIONAL RADIO

Source: MusicWatch Study, 2018

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MEDIA CONSUMPTION

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MAGAZINE READERSHIP

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NATIVE ADS

Source: AdWeek, July 2017

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Source: AdWeek, July 2017

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73% 33% 23% 43% 21% 79% 45% 43% 33% 32% Hotel Websites CVB Websites Meeting Site Selection Websites (Cvent, Starcite, Northstar, etc.) Trade Magazines Preferred Partner/ Third Party Websites 2010 2015

Sources Used to Learn About Venues 2010/2015 Differences

Source: Meeting Planners Preference, MMGY Global 2015

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70% 63% 27% 7% 13% LinkedIn Facebook Twitter I-Meet Other

Source: Meeting Planners Preference, MMGY Global 2015

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TITLE HERE PROGRAM BENEFITS

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WHY CONSIDER PARTICIPATING IN THE CO-OP PROGRAM?

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TRADITIONAL: NEW OPPORTUNITIES

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NY TIMES “T MAGAZINE”

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TRADITIONAL CO-OP

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COASTAL LIVING PRINT

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SOUTHERN LIVING PRINT

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MIDWEST LIVING PRINT

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FAMILY CIRCLE / MIDWEST LIVING

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NEW YORK TIMES “VOYAGES”

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IN-STATE NEWSPAPER INSERT

  • Attraction Option
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RADIO OPPORTUNITIES

  • Attraction Option
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EMAIL CO-OP

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GDPR COMPLIANCE

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WEEKLY LEADS

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  • VCB EMAIL OPPORTUNITIES

Attraction Option (instate enews/welcome)

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VCB EMAIL OPPORTUNITIES

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  • VCB EMAIL OPPORTUNITIES
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VCB EMAIL: 2017/18 SUCCESSES

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DIGITAL

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PARTNER SITE TAGGING

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DIGITAL MEDIA OPPORTUNITIES

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DIGITAL: NEW OPPORTUNITIES

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ZETA EBLAST

  • Attraction Option
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SHERMAN'S TRAVEL BRANDED CONTENT

  • Attraction Option
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NATIVE DISPLAY

  • Attraction Option
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PANDORA

  • Attraction Option
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DIGITAL CO-OP

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MEDIA EMAIL OPPORTUNITIES

  • Attraction Option
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EMAIL OPPORTUNITIES: HOW TO CHOOSE

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EMAIL OPPORTUNITIES: HOW TO CHOOSE

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PAID MEDIA EMAIL: FY17/18 SUCCESS

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PAID MEDIA EMAIL: FY17/18 SUCCESS

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OTA AND METASEARCH OPPORTUNITIES

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OTA: FY17/18 SUCCESS

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OTA: FY17/18 SUCCESS

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HOMEAWAY OPPORTUNITIES

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HOMEAWAY: FY17/18 SUCCESS

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EXPEDIA TRAVELER REVIEW ADS

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EXPEDIA TRAVELER REVIEW ADS: FY17/18 SUCCESS

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TRIPADVISOR OPPORTUNITIES

  • Attraction Option
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TRIPADVISOR: FY17/18 SUCCESS

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MATADOR – NATIVE CONTENT

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NATIVE CONTENT INTEGRATION EXAMPLE

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NATIVE CONTENT INTEGRATION OPPORTUNITIES

  • Attraction Option
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NATIVE CONTENT INTEGRATION: FY17/18 SUCCESS

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THE JOURNEY OF A PROGRAMMATIC AD

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WHAT CAN PROGRAMMATIC DO FOR ME?

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PROGRAMMATIC: AUDIENCE TARGETING OPPORTUNITIES

  • Attraction Option
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PROGRAMMATIC: FY17/18 SUCCESS

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PROGRAMMATIC: PARTNER SITE RETARGETING

  • Attraction Option
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PARTNER SITE RETARGETING: FY17/18 SUCCESS

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PARTNER SITE RETARGETING

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PROGRAMMATIC: BRIDAL

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PROGRAMMATIC BRIDAL: FY17/18 SUCCESS

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PROGRAMMATIC: SUMMER PROMO

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SUMMER PROMO: FY17/18 SUCCESS

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PROGRAMMATIC: ISLAND HOPPER SONGWRITER FEST

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PROGRAMMATIC: ISLAND HOPPER SONGWRITER FEST

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GEO-FENCING

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GEO-FENCING

  • Attraction Option
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GEO-FENCING: FY17/18 SUCCESS

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FY17/18 DIGITAL HIGHLIGHTS

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FY17/18 PERFORMANCE HIGHLIGHTS

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SOCIAL MEDIA CO-OPS

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SOCIAL OPPORTUNITIES

  • Attraction Option
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SOCIAL OPPORTUNITIES

  • Attraction Option
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SOCIAL OPPORTUNITIES

  • Attraction Option
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SOCIAL OPPORTUNITIES

  • Attraction Option
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SOCIAL OPPORTUNITIES

  • Attraction Option
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2017/18 PAID SOCIAL HIGHLIGHT

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2017/18 PAID SOCIAL HIGHLIGHT

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TRAVEL TRADE CO-OP

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NEW MEETINGS CAMPAIGN

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NEW MEETINGS CAMPAIGN

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FLORIDA TREND PRINT

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MEETINGS TODAY

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MEETINGS TODAY PROGRAMS

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MEETINGS & CONVENTIONS

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MEETINGS & CONVENTIONS PROGRAMS

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SUCCESSFUL MEETINGS

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SUCCESSFUL MEETINGS PROGRAMS

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LINKEDIN

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AGENT@HOME PRINT

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VACATION AGENT PRINT

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TRAVEL WEEKLY

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TRAVEL WEEKLY PROGRAMS

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TITLE HERE INTERNATIONAL CO-OP

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ESSENTIALLY AMERICA PRINT

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ZOOMER PRINT

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TRIPADVISOR DIGITAL

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ONLINE TRAVEL AGENT (OTA)

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SALES CO-OP

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SALES OPPORTUNITIES

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REPORTING

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ACCESSING REPORTING

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ACCESSING REPORTING

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BRAND INSIGHTS

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TARGETING

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CREATIVE TIMING

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ASSETS

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ASSET ALIGNMENT

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IMAGE ASSETS

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IMAGE ASSETS

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  • SPECIFICATIONS
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  • SUBMISSIONS AND APPROVALS
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NEXT STEPS

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TIMING & NEXT STEPS

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