FSP Marketing & Branding 2011/07/18 INDEX Introduction Product - - PowerPoint PPT Presentation

FSP Marketing & Branding 2011/07/18

• Introduction
• Product Position
• Why NB Q90 PLUS?
• Features
• Specifications
• Complete Safety
• Package & POSM
• Introduction of FSP

INDEX

Many cutting-edge products have been created in any given time, but what about the NB adapter? NB Q Series is a new innovative product line from FSP. Slim with a light design. The EZ cable management let you easily pack and go. Carrying both your Notebook and NB Q90 Plus adapter is no longer a hassle.

The Best Travel Adapter NB Q Series

* NB Q90 PLUS has USB port that can charge your laptop as well as mobile devices such as smart phone, camera,

• r mp3 player at the same time. Wherever you are, your mobile devices are always topped up by NB Q90 Plus.

Product Position

Mainstream Entry Level High-End

• EZ Cable Management
• Slim & Sleek design
• USB Sleep & Charge Port
• LED Indicator
• Charge notebook and mobile device

NB Q90 PLUS NB Q90

• EZ Cable Management
• Slim & Sleek design

Target Customers

• Main TA:

The Business Travelers

• Second TA:
• 1. People who rely on

mobile computing

• 2. Users of mobile and

handheld devices

Product Information

FSP has introduced its new ultra-slim, light-weight multi-functional laptop adapter “NB Q 90 PLUS”. The new and exclusive “EZ cable management” design helps you pack away your adapter in under 2 seconds. NB Q 90 PLUS is available in black, white and pink to match your new laptop or even revive your old

• notebook. NB Q 90 PLUS also has a built-in USB

“Sleep and Charge” port for your USB devices. FSP provide 9 exchangeable tips, which are compatible with all major brand laptops. NB Q 90 PLUS gives you all the benefits of a standard adapter without the weight or clutter. Different from traditional laptop adapters currently in the market, FSP NB Q 90 PLUS tips the scales at just 215g (half the weight of standard adapters) and is only 1.89cm (0.7 inches) thin. The smart LED indicator also lets you know when the power is on. With its USB Sleep and Charge port, FSP NB Q 90 PLUS can charge your laptop, camera, MP3 player, smart phone or GPS at the same time, even when your laptop is switched off. With 90% efficiency, NB Q 90 PLUS offers an eco- friendly design, can greatly decrease energy waste and also save your money. Travelling with FSP NB Q 90 PLUS is definitely the smart choice.

Why NB Q90 PLUS ?

*NB Q90 is without USB port function Slim & Light Multi-Color Optional EZ Cable Management USB Sleep & Charge Port Smart LED indicator 1.89cm 3.05cm

Generic Adapter

• Multi-Color: white, pink and black
• Full Range input voltage: 100-240VAC
• Complete Protection: OCP, OVP, SCP and OTP
• Compatible to all 18-20VDC input laptops

Easy to carry 1.89cm thickness Sleep & Charge enabled with built-in USB (NB Q 90 Plus only) High efficiency ≥ 90% Travel pouch included Compatible with major brand laptops Smart LED indicator Eco-friendly Notebook adapter ErP Complied EZ - Cable Management

NB Q Series Features

NB Q Series Specifications

Model NB Q90 PLUS NB Q90

Product Image Input Frequencies 50-60 Hz 50-60 Hz MTBF >100,000 hours >100,000 hours Efficiency ≥ 90% > 87% Output Voltage 19V (4.47A), 5.1V (1A) 19V (4.74A) USB function YES NO Dimensions (mm) L x W x H 135 x 72.5 x 18.9 120 x 72.5 x 18.9 Weight (g) 215 210 Multi-Charger (USB) YES NO Sleep & Charge Port (USB) YES NO Smart LED indicator YES NO

• Easy to pack away your device
• Design breakthrough
• Only one step to pack away

EZ Cable Management

Traditional cable management EZ Cable Management

USB sleep and charge port

Power up your devices even when the laptop is in sleep mode or switched-off

Slim and light

NB Q Plus Thickness: 1.89cm only

Generic Adapter NB Q Plus Adapter

1.89cm 3.05cm

Multi-Color to express your style & match your sleek Notebook

Multi-Color

Black | White | Pink

Smart LED Indicator

LED light indicates AC power on/off status

High Compatibility

More details: www.fsplifestyle.com/support/notebook-tips/

9 exchangeable tips

Compatible with over 93% major brands’ notebooks

PBT Color Application 1 Yellow

ACER, ASUS, COMPAQ, HP

2 Orange

ACER

3 Blue

ACER, COMPAQ, HP, LENOVO

4 White

ACER, ASUS, CLEVO, COMPAQ, CTX, DELL, GATEWAY, GIGABYTE, HITACHI, HP, LENOVO, LG, MITAC, MSI, NEC, PANASONIC, TOSHIBA

5 Green

ASUS, MITAC, TOSHIBA

6 Yellow

FUJITSU, PANASONIC, SAMSUNG, SONY

7 Black

DELL

8 Black

LENOVO

9 Red

COMPAQ, HP

• Complete Protections:

OVP, OCP, OTP and SCP

• Global Safety Certification:

TUV / GS / FCC / CE / CB / UL / cUL / BSMI / GOST

Complete Safety

Package

Packaging style: simple and concise with clear emphasis information

POSM

DM | Brochure | Brochure Holder | Magnet | Desk Card

POSM - Concept

Two Second Pack Away

Your Best Travel Adapter

“Capable of charging your laptop and camera, mp3 player or smart phone/cell phone at the same time*, the new NB Q90 PLUS is light and easy to carry which will keep you topped up no matter where you are.”

Target Customer: Business Travellers

POSM – DM

POSM – Brochure

Outside: 3 colors version Inside:

POSM – Brochure Holder

POSM – Magnet

POSM – Desk Card +

Desk Card plus Back Holder

Company Introduction

FSP Europe was established in 1995 as a small sales office in

• Germany. This quickly evolved into a full-size company, with a

logistic center supplying the whole of Europe. To provide extra customer support there is also a service department equipped with the latest high-tech facilities to test and analyze power

• supplies. Now, more than 30 people are involved in the day to

day operations of FSP Europe: technicians, marketing, sales and shipping employees work together to bring the latest products from FSP Taiwan to our European clients. A huge warehouse with all the power supplies you might need: whether you’re looking for the latest high-end PSU for your new gaming computer, a slim adapter for a new laptop or a power supply for medical environments, we have something in stock for you. If you need a special-tailored solution for a big project, FSP will help you to build, test and certify your PSU and bring it from the design board into reality. Quality is our top priority: the high standards of quality that FSP sets for its products are unrivaled by anyone else in the power supply market. All components are carefully examined before entering the production line, and several checkpoints along the production chain ensure that any possible defects can be solved

• immediately. Once the finished product is ready, all

produced units go through the tough Burn-In process, where they work at 100% load for at least 24 hours

• continuously. This way we can ensure that only the best

units arrive in the hands of our customers.

Company Introduction

Driven by performance: nobody else has as many 80 PLUS certifications as FSP. The increased energy efficiency of FSP power supply units has reduced the electricity bill of our customers, saving them money and at the same time protecting the environment. Highly efficient PSUs have many

• ther advantages: the reduced heat dissipation translates into

a longer life for the components, and the lower operating temperature allows us to have more silent, slower rotating

• fans. As we move forward with 80 PLUS Gold and Platinum, all

these advantages will become even more noticeable. We don’t just manufacture power supplies: we love them. That’s why we sponsor and support overclocking events and gaming competitions, bringing enthusiasts together, dis- cussing the latest hardware and pushing the boundaries of what’s possible with today’s technology. All this feedback goes immediately into the design labs where we create the products of tomorrow. The latest example of this is our Uninterruptible Power Supply (UPS) range, starting with small, power- saving models and going all the way up to 10.000VA Online UPS for server and industrial equipment, including some units designed specifically for gaming computers. Looking to the future: as energy efficiency requirements expand to new sectors, FSP brings its expertise to help our partners in new fields like LED

• lighting. We are much more than a power supply

company: FSP has over 400 passionate and experienced engineers who work to bring new ideas to life, and you can feel their signature in each of our products.

www.FSPLifestyle.com

www.facebook.com/FSP.Europe