FRONT All your companys external communications in one - - PowerPoint PPT Presentation
FRONT All your companys external communications in one collaborative inbox. THE PROBLEM Email is the most important business communication channel 215 billion 54% 7% emails sent per are business year-on-year day emails growth But
All your company’s external communications in one collaborative inbox.
THE PROBLEM
Email is the most important business communication channel But email is a tool designed for personal use
215 billion
emails sent per day
54%
are business emails
7%
year-on-year growth not collaborative bad productivity error- prone
Rebuilding email, for business this time collaborati ve integrat ed unifje d
Company > T eam > User Share, assign, mention As transparent as can be Analytics 3rd party integrations Open API All email providers All channels All teams
A multichannel email client, where every conversation fjnds its way to the right people, and is accounted for in the right system.
THE SOLUTION
good messaging experience business ready consumer bad messaging experience
FRO NT
COMPETITIVE LANDSCAPE
Shared inboxes were the perfect wedge: small commitment, big pain, willingness to pay, lower expectations for MVP .
225 450 675
hello@, contact@ help@, support@
@ billing@ , fj nance@ sales@ accounts @ booking@,
careers@ bugs@, dev@ feedback @ press@ events @ partners@ marketing @
808 77 78 79 83 87 89 94 111 106 121 125 202 521 624 Shared inboxes managed in Front 900
WE HAVE A HEAD START
SELECT CUSTOMERS
Front works for teams of all sizes, across many difgerent industries.
“ Front has a great user experience! It is
extremely efficient, reliable, and easy to navigate.
Bellhops, 100 seats
“ W
Baroo, 20 seats
“ A wonderfully useful tool that has saved us time and energy
. If an opportunity arises to recommend Front to other teams, even outside of MailChimp, it's always top of mind.
MailChimp, 4 difgerent teams
“ I’m in love with Front!
CUSTOMERS ARE VERY SATISFIED
250 500 750 1000 $0 $30,000 $60,000 $90,000 $120,000 6/1/2014 9/1/2014 12/1/2014 3/1/2015 6/1/2015 9/1/2015 12/1/2015 3/1/2016
COMPANIES M RR MRR grew 5.4 times in the past 12 months.
CONSISTENT ORGANIC GROWTH
5% 0% 6/30/2014 9/30/2014 12/31/2014 3/31/2015 6/30/2015 9/30/2015 12/31/2015 3/31/2016
U S E R CHURN MRR CHURN
~3% monthly user churn, negative net MRR churn.
NET MRR CHURN
LOW CHURN
Fast iteration: frontapp.com/roadmap No complex product lines: we only sell licences to use our
THE PRODUCT COMES FIRST
3 acquisition channels
growth sale s marketi ng
70% of 2015 leads Customer word-of- mouth Leader on “shared inbox” 40 qualifjed demos / month / SDR 28% post-demo conversion $36k ARR added / month / AE ✓ Content playbook ✓ Co-marketing playbook ✓ Paid acq. unit economics
We’ve identifjed repeatable strategies to acquire new customers. We will iterate on those and double down on the winners.
ACQUISITION CHANNELS
Big customer shut down Stripe error
150% annual expansion: the “land & expand” strategy works.
Percentage of MRR retained relative to starting month
WE LAND AND EXPAND
WE’VE BEEN CAPITAL EFFICIENT
$1.3m
Spent in 18 months to reach $1.4m in ARR
$1.8m
Left from last seed round
$90k
Monthly burn
5 months
T
n d a
Cailen D’Sa
Head of Sales 1st sales @
Greg Walder
Head of Customer Success Former head of upsells @ Unfair access to pool of excellent French engineers
Mathilde Collin
CEO, co-founder
Laurent Perrin
CTO, co-founder
THE RIGHT MIX OF PASSION AND EXPERIENCE
Toda y Q2 Q3 Q4 Q1 Q2 Q3
New Platfor ms New Integratio ns New Channe ls Entrepri se Ready
Androi d iPad New iOS Messeng er WeChat Whatsap p Exchan ge Dropbox Google Drive Box HubSp
Base Zoho BOT S Team s SLA s SS O Mailchimp Magento ConstantCont act Kissmetri cs Mixpanel Segment Native Mac App Custo m Right s Ligh t User s Advanc ed Reportin g Other email providers
THE PRODUCT ROADMAP IS CLEAR
NetSuit e Market
PROJECTIONS
201 6 201 7 AR R Headcou nt $3 m 39 $10 m 53
$0k $250k $500k $750k $1000k 5/1/2016 8/1/2016 11/1/2016 2/1/2017 5/1/2017 8/1/2017 11/1/2017
Expenses
Payroll (eng.) Payroll (non-eng.) Selling & Marketing Other MR R
Revenu es
Committed: Stewart Butterfjeld Eoghan McCabe Led by Softtech VC Angel investments from: Paul Buchheit Elad Gil & 32 more
Series Seed
$3.1M
Series A
now
$10M
FUNDING
We’re going after the bigger
Front will own the external communications space. Slack proved that businesses are ready to buy good communication tools. They’re going after the internal communications market.
THE OPPORTUNITY