FROM ASPHALT TO ASPIRATION: Activating support for bike infrastructure 1
IT’S TAKING TOO LONG TO GET GOOD BIKE INFRASTRUCTURE ON THE GROUND IN OUR CITIES 2
HOW DO WE CHANGE THE CONVERSATION TO RALLY BIGGER, BROADER PUBLIC SUPPORT? 3
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TABLE OF CONTENTS » METHODOLOGY » SUPPORT FOR BIKE INFRASTRUCTURE » SHIFT THE CONVERSATION » RESONANT MESSAGE » APPLYING THE MESSAGE » PUTTING IT ALL TOGETHER » REAL WORLD EXAMPLES 5
METHODOLOGY WHAT 25 minute online survey among PORTLAND 3,000 respondents WHO Cross-section of PITTSBURGH adults (18+) who CHICAGO either live in the DENVER city, commute to the city for work or school or visit the LOS ANGELES city regularly WHERE ATLANTA Eight metro U.S. markets AUSTIN NEW ORLEANS 6
METHODOLOGY GENDER AGE 23% 20% 17% 16% 12% F M 51% 48% 9% 3% 18-24 25-34 35-44 45-54 55-64 65-74 75+ TOTAL HOUSEHOLD NET INCOME FOR RACE NO. OF PEOPLE IN HOUSEHOLD 2017 (BEFORE TAXES) 69% White/Caucasian 35% 18% Black/African American 33% 27% 15% Hispanic 1 in 3 7% Asian/Asian American 2% Native American (34%) 5% Some other race Less than $50k $100k Have children in the household $50k to $99k or more 2% Prefer not to answer Throughout this presentation, totals may not sum to 100% and net totals might not sum to the total of the responses included in the net due to rounding. 7
METHODOLOGY POLITICAL AFFILIATION 43% 35% 5% 22% 3rd Party 30% Independent Republican Democrat All Others GENERAL APPROACH 88% 16% Very Liberal 36% Total Liberal 20% Somewhat Liberal 33% Moderate 17% Somewhat Conservative 26% Total Conservative 10% Very Conservative ARE REGISTERED 5% TO VOTE DK/Refused Throughout this presentation, totals may not sum to 100% and net totals might not sum to the total of the responses included in the net due to rounding. 8
GOOD NEWS: WE ALMOST HAVE THE SUPPORT WE NEED TO GET THE FINAL MILE OF BIKE INFRASTRUCTURE. 9
BAD NEWS: OUR SUPPORT IS WEAK RELATIVE TO OTHER CITY IMPROVEMENT DESIRES. 10
WE CAN WIN IF WE CHANGE THE WAY WE TALK ABOUT BIKE INFRASTRUCTURE , ITS BENEFITS AND WHO BENEFITS. 11
SUPPORT FOR BIKE INFRASTRUCTURE Great, but not strong support. EXTREMELY LIKELY 22% SOMEWHAT UNLIKELY 19% SOMEWHAT LIKELY 47% NOT ALL THAT LIKELY 13% LIKELY 69% UNLIKELY 31% “ “ I do not bike often, but many While I appreciate the idea, they of my friends do....Knowing that are reckless, don’t observe the more people would bike if they laws, get in the way and make felt safer would be a benefit to conditions much less safe for the whole community. drivers and pedestrians. ” ” 12
SUPPORT FOR BIKE INFRASTRUCTURE People support bike infrastructure, but it’s not as important as other transportation needs. 10% 12% QUESTION: Compared to other 15% transportation issues in [CITY], improving bike infrastructure is… 29% Much More Important Much Less Important 35% Somewhat More Important Not at all Important Somewhat Less Important 13
SUPPORT FOR BIKE INFRASTRUCTURE We gain greater support when bike infrastructure is put within the context of overall mobility. 36% I would support improved bike infrastructure if we could also get other improvements such as better roads and parking. 45% 81% TOTAL AGREE 19% TOTAL DISAGREE 13% 6% Agree Completely Agree Somewhat Disagree Somewhat Disagree Completely 14
SUPPORT FOR BIKE INFRASTRUCTURE More transportation options solve traffic problems—people see bikes as a solution, not a problem. The only way to solve our traffic More people on 26% 31% problems is to give people more bikes will reduce options to get where they’re traffic congestion. going, including more bike 71% TOTAL AGREE 46% 45% lanes and public transit. 29% TOTAL DISAGREE 75% TOTAL AGREE 25% TOTAL DISAGREE 19% 17% 7% 10% Agree Completely Agree Somewhat Disagree Somewhat Disagree Completely 15
WHEN CONNECTED TO OVERALL MOBILITY, BIKE INFRASTRUCTURE TURNS ASPHALT INTO ASPIRATION. 16
SUPPORT FOR BIKE INFRASTRUCTURE 76% agree: Bike lanes are important to increase mobility and opportunity. If connected to public transit, they would help people get around faster. Most say they would be proud to live in a city with many bike lanes. Bike lanes are important to increase 76% TOTAL AGREE 8% 16% 48% 28% mobility and opportunity in the city. 24% TOTAL DISAGREE Bike lanes that are connected to 76% TOTAL AGREE 7% 17% 49% 28% public transportation help people 24% TOTAL DISAGREE get around faster. 73% TOTAL AGREE I would be proud to live in a city 27% 9% 19% 45% with a lot of bike lanes. 28% TOTAL DISAGREE Agree Completely Agree Somewhat Disagree Somewhat Disagree Completely 17
BIKE ADVOCATES NEED TO SHIFT THE CONVERSATION. 18
SHIFT THE CONVERSATION People want accountability for cars and bikers; bike infrastructure is the way to greater livability. Bikers need to adhere to the rules of the road and 88% TOTAL AGREE 3% 10% 31% 57% be held accountable for breaking those rules in the 13% TOTAL DISAGREE same way as drivers. 85% TOTAL AGREE All bikers and drivers should be required to 4% 11% 39% 46% have basic education on how to share the road. 15% TOTAL DISAGREE 79% TOTAL AGREE Protected bike lanes would make the rules of the 34% 7% 14% 45% 21% TOTAL DISAGREE road clear for bikers, motorists and pedestrians. Bike lanes combined with road, sidewalk and 75% TOTAL AGREE 30% 8% 18% 45% transit improvements would make my community 25% TOTAL DISAGREE more livable. Agree Completely Agree Somewhat Disagree Somewhat Disagree Completely 19
“IF I HAD ASKED PEOPLE WHAT THEY WANTED, THEY WOULD HAVE SAID FASTER HORSES.” —HENRY FORD 20
SHIFT THE CONVERSATION Mobility Motivations Ladder SOCIETAL » SOCIETAL PROTECTION SOCIETAL COHESION SOCIETAL VIGOR SOCIETAL MAINTENANCE OUTCOMES » VALUES CITIZENSHIP SECURITY ACTUALIZATION ACCOMPLISHMENT » EMOTIONS RESPECTED INDEPENDENT RELAXED FORWARD THINKING ADVENTUROUS SCHEDULE URBAN COMMUNITY SOCIAL MOBILITY COMMUNITY PROTECTION » DRIVEN DEVELOPMENT DEVELOPMENT BENEFITS WELL-BEING PUBLIC TRANSPORTATION » SCHEDULE FRIENDLY BIKE FRIENDLY CAR FRIENDLY CIVIC FRIENDLY ATTRIBUTES FRIENDLY ENVIRONMENTALLY PLAY FRIENDLY FRIENDLY 21
SHIFT THE CONVERSATION Mobility Motivations: Schedule Driven 38% » I am able to lead a more active, fulfilling life » I am able to maintain my independence VALUES » I am able to keep balance in my life » I am able to accomplish more ACTUALIZATION » I am able to enjoy life » » Independent Responsible » Calm » Comfortable » In control » Secure » Relaxed » Content EMOTIONS RELAXED INDEPENDENT » » Free Confident » Happy » Productive » » Fortunate Empowered » Relieved » Competent » I can decide where I am going » I have more control over my schedule BENEFITS SCHEDULE DRIVEN » I can decide when I am going somewhere » Saves time » I can get more done » Ease of using a car » Takes a consistent amount of time to get there each time » Limited traffic congestion ATTRIBUTES » Efficient use of time » Roads in good condition CAR FRIENDLY SCHEDULE FRIENDLY » Can anticipate when I have to » Motorist safety leave to get where I’m going » Time it takes » Direct route to destination » Convenience » Can rely on it to work as expected 22
SHIFT THE CONVERSATION Mobility Motivations: Urban Development 17% » I am taking care of the world around me VALUES » I am contributing to a better society CITIZENSHIP » I am able to live a more healthful life » Modern FORWARD THINKING » Progressive » Diverse EMOTIONS » Grows the economy » Increases entertainment and recreation options » Improves reputation of the city » I can take advantage of more opportunities URBAN DEVELOPMENT in the city BENEFITS SCHEDULE FRIENDLY CIVIC FRIENDLY ENVIRONMENTALLY PUBLIC TRANSPORTATION » Takes a consistent amount of » People from every walk of life FRIENDLY FRIENDLY time to get there each time have access » » Efficient use of time Serves everyone equally » Less pollution » Ease of using public ATTRIBUTES » » Can anticipate when I have to Pedestrian safety transportation » Reduction in the number of leave to get where I’m going » Resident safety » cars on the road Updated public » Time it takes transportation networks » » Good lighting/well lit Low energy consumption » Direct route to destination » There are alternatives to » Good signage » Environmentally friendly driving a motor vehicle » Convenience » Ease of walking » Can rely on it to work as expected 23
SHIFT THE CONVERSATION Mobility Motivations: Community Development 12% » I am taking care of the world around me VALUES » I am contributing to a better society CITIZENSHIP » I am able to live a more healthful life » Modern » Progressive FORWARD THINKING EMOTIONS » Diverse » » Promotes friendliness Increases interaction COMMUNITY with others » Builds trust DEVELOPMENT » Brings people together BENEFITS » Grows civic pride » Creates community » Breaks down barriers » Availability of bike racks BIKE FRIENDLY » Availability of bikeshare » ATTRIBUTES Bicyclist safety » Provides exercise while getting where I need to go 24
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