FRISCO ADOPT-A-STREET ONE-YEAR REVAMP Speaker Molly Kinson, - - PowerPoint PPT Presentation

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FRISCO ADOPT-A-STREET ONE-YEAR REVAMP Speaker Molly Kinson, - - PowerPoint PPT Presentation

Jan 01, 2024 376 likes •565 views

FRISCO ADOPT-A-STREET ONE-YEAR REVAMP Speaker Molly Kinson, Environmental Education Coordinator City of Frisco Adopt-A-Street Coordinator Julianah Marie, Environmental Education Coordinator City of Frisco ADOPT-A-STREET PROGRAM: BASICS

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SLIDE 1

FRISCO ADOPT-A-STREET

ONE-YEAR REVAMP

Speaker – Molly Kinson, Environmental Education Coordinator City of Frisco Adopt-A-Street Coordinator – Julianah Marie, Environmental Education Coordinator City of Frisco

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SLIDE 2

ADOPT-A-STREET PROGRAM: BASICS

Adopt-A-Street is a litter abatement program in the City of Frisco. Teams of volunteers commit to 5 litter cleanups a year in exchange for a “free” sign recognizing their team. Each team signs up to clean a “one mile” section of street, meaning the team cleans in both directions and in the median. The City of Frisco provides sign and cleanup supplies at no cost to volunteers, but requires groups to maintain consistent data reporting (using follow-up forms) after cleanups.

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SLIDE 3

WHAT DOES FRISCO PROVIDE, & WHAT IS EXPECTED OF VOLUNTEERS?

Teams schedule cleanup

5/year (4 quarterly, 1 on Earth Day)

Environmental Services loans out supply bags

Teams pick-up / drop-off supply bags

Environmental Services crew picks up trash bags

After first cleanup, city fabricates & installs team sign

Signs are now two pieces, to minimize costs

Free* Clean It & Green It t-shirt

Volunteer photos are always a plus

Cool contests for other marketing materials Litter grabbers and vests must be returned within one week of cleanup

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SLIDE 4

BENEFITS OF FRISCO’S ADOPT-A-STREET PROGRAM

The City’s predominate need is volunteer time. The cost of cleanup supplies is minimal compared to the cost savings of the litter cleanup.

The benefits to our city far outweigh costs:

Ensure more businesses/people want to move to Frisco

High-profile businesses/franchises bringing tourism

Maintain Scenic City certification

“Keep Frisco Beautiful” culture

“Sustainable growth” principle

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SLIDE 5

WHAT SPURRED A REVAMP OF FRISCO’S ADOPT-A-STREET PROGRAM?

City maintains over 200 miles of streets

Environmental Services crew performs litter cleanup weekly

Very low compliance rate

Volunteer experience reported as lacking

Availability of more efficient tracking / data management systems

Previous AAS coordinator had heavy work load; spent only about 10-15% of time on AAS

New staff arrived at Environmental Services; new AAS coordinator spends about 15-25% of time

  • n AAS (but with increased efficiency!)
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SLIDE 6

IMPROVED DATA MANAGEMENT USING EXISTING TECHNOLOGY

TrakIt system (previously used) – data storage system, not conveniently accessible

Excel – analytics

‘ends at the light’ phenomenon

Computing capabilities (i.e. delinquent team queries)

City Works – data storage, attached to assets

Streets use ‘micro pavers’ that detail length,

  • wnership etc

Has the capability to eventually add assets to parks, streams, and other segments based on GIS layers

Shows currently adopted streets on a map and has relatively easy interface for AAS coordinator to input team activity

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SLIDE 7

HOW DO WE KEEP TRACK OF TEAMS AND PROGRESS?

Excel spreadsheet

Use (countif = TRUE, [range]) function divided by # of teams to determine compliance

City Works

This data, including asset info, can be queried easily and mapped

We double-enter cleanup data into Excel and City Works, because each program offers a different type of information that is easily accessible.

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SLIDE 8

EXCEL ANALYTICS

Step 1. Delineate timelines (ex. Quarterly)

Step 2. Formula for team in good standing for each cleanup

=(cell with hours)>0

This will populate with a TRUE or FALSE

TRUE = team has completed cleanup/ FALSE = team has not

Step 3. Formula for how many teams are in good standing

=COUNTIF(range_start:range_end, TRUE)

T

  • tal teams that have completed cleanups

0 Cleanups 7% 1 Cleanup 33% 2 Cleanups 22% 3 Cleanups 16% 4 Cleanups 17% 5 Cleanups 5%

ADOPT

  • A-STREET TEAM CLEANUPS
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SLIDE 9

OUTREACH USING TECHNOLOGY AVAILABLE AT LITTLE/NO COST

CivicPlus – city website

Forms, online waiver process

Mail Chimp – e-newsletter service

No cost if under certain # of subscribers

Social Media – obtaining photos from groups

Facebook/Instagram photo posts (ask permission from group)

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SLIDE 10

OUTREACH: GAME CHANGERS

Performance Metrics 2015 2016 % Change Average Compliance Rate: 20.67% 69.01% 233.86% Quarter 1 Cleanups 22 21

  • 4.55%

Clean It & Green It Cleanups N/A 28 Quarter 2 Cleanups 10 28 180.00% Quarter 3 Cleanups 12 37 208.33% Quarter 4 Cleanups 18 48 155.56% Total Cleanups

62 167 134.84%

Volunteer Hours 1392 3490.5 150.75% Number of Teams 75 63

  • 16%

Automating communications with teams

Quarterly Mail Chimp (all)

Monthly Mail Chimp (those who haven’t completed cleanups)

E-mail communication (checking in with teams that haven’t been actively participating as needed, usually end of quarter)

Improved online resources

Website guidelines

Online forms: Request for supplies / reporting forms

Enforcing the ‘good standing’ status

Starting a marketing campaign

Note: teams that were “lost” during the revamp weren’t

  • contributing. For example, they had moved, went out of

business, or were girl scout troops who were now high school age.

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SLIDE 11

HOW WERE THE CHANGES RECEIVED?

27.63% 36.84% 60.87% 66.07% 79.69%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

QUA RTE R 1 CI G I QUA RTE R 2 QUA RTE R 3 QUA RTE R 4

2016 Compliance Rate 

Mail Chimp campaigns 12 since March 15, 2016

Currently 120 subscribers

34.4% average open rate

(industry average open rate is 13.93%)

5.1% average click rate

Volunteer involvement improved

Some teams left, and that’s okay!

Main message of team communication – ‘thank you’

Compliance rate shot up with consistent, friendly communication

We sent out a newsletter last night at 5pm, and by 8am today we had 3 new cleanups scheduled. As of June 1, we now have 9 scheduled within the next 2 weeks.

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SLIDE 12

THE HICCUPS

Poor reporting from previous tracking

Streets that didn’t intersect

Supplies and reporting forms that don’t get turned in right away (within a week)

Trash and illegal dumping then remain on the streets

Teams that change point of contact every year

Teams that use their own supplies and don’t schedule

  • r report cleanings until they’re sent delinquency

notices Turning in all of your supplies and forms within one week keeps us from becoming litter again, and ruining all of your hard work!

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SLIDE 13

COMMUNITY SUPPORT/ PARTNERSHIPS

Type of Group Percentage of T eams Volunteer Organization 32.3 Businesses 32.3 Schools 19.4 ScoutTroops 8.1 Families 4.8 Neighborhoods 3.2

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SLIDE 14

A NOTE ON PARTNERSHIPS – RESIDENTS/SCHOOLS/NEIGHBORHOODS

Our partnership goals include:

Schools (especially elementary)

School volunteer groups (secondary)

National Honor Society

Key Club

4H / FFA

Others

Teens 4 Green, new student ambassador program

HOAs / neighborhoods

Civic organizations

Scout troops / Eagle Scouts (litter survey projects)

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SLIDE 15

PLANS FOR THE FUTURE

Adopt-A-Park / Adopt-A-Stream

Frisco schools / HOAs and neighborhoods as adopting groups, especially when located near streams

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SLIDE 16

ADOPT-A-STREET NOW

67 currently adopted streets, 55 adoptable

28 new teams added since the revamp in June 2016

2017 YTD statistics

83 cleanups

2,463 volunteer hours

2-5 new teams added each month

Since June1

5 cleanups completed

9 cleanups scheduled

Since this morning (June 13)

3 cleanups scheduled

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SLIDE 17

QUESTIONS?

SPEAKER – MOLLY KINSON, ENVIRONMENTAL EDUCATION COORDINATOR, CITY OF FRISCO MKINSON@FRISCOTEXAS.GOV / 972-292-5914 ADOPT

  • A-STREET COORDINATOR – JULIANAH MARIE, ENVIRONMENTAL EDUCATION COORDINATOR,

CITY OF FRISCO JMARIE@FRISCOTEXAS.GOV / 972-292-5904