FRISCO ADOPT-A-STREET ONE-YEAR REVAMP Speaker – Molly Kinson, Environmental Education Coordinator City of Frisco Adopt-A-Street Coordinator – Julianah Marie, Environmental Education Coordinator City of Frisco
ADOPT-A-STREET PROGRAM: BASICS Adopt-A-Street is a litter abatement program in the City of Frisco. Teams of volunteers commit to 5 litter cleanups a year in exchange for a “free” sign recognizing their team. Each team signs up to clean a “one mile” section of street, meaning the team cleans in both directions and in the median. The City of Frisco provides sign and cleanup supplies at no cost to volunteers, but requires groups to maintain consistent data reporting (using follow-up forms) after cleanups.
WHAT DOES FRISCO PROVIDE, & WHAT IS EXPECTED OF VOLUNTEERS? Teams schedule cleanup 5/year (4 quarterly, 1 on Earth Day) Environmental Services loans out supply bags Teams pick-up / drop-off supply bags Environmental Services crew picks up trash bags After first cleanup, city fabricates & installs team sign Signs are now two pieces, to minimize costs Free* Clean It & Green It t-shirt Volunteer photos are always a plus Cool contests for other marketing materials Litter grabbers and vests must be returned within one week of cleanup
BENEFITS OF FRISCO ’ S ADOPT-A-STREET PROGRAM The City’s predominate need is volunteer time. The cost of cleanup supplies is minimal compared to the cost savings of the litter cleanup. The benefits to our city far outweigh costs: Ensure more businesses/people want to move to Frisco High-profile businesses/franchises bringing tourism Maintain Scenic City certification “Keep Frisco Beautiful” culture “Sustainable growth” principle
WHAT SPURRED A REVAMP OF FRISCO ’ S ADOPT-A-STREET PROGRAM? City maintains over 200 miles of streets Environmental Services crew performs litter cleanup weekly Very low compliance rate Volunteer experience reported as lacking Availability of more efficient tracking / data management systems Previous AAS coordinator had heavy work load; spent only about 10-15% of time on AAS New staff arrived at Environmental Services; new AAS coordinator spends about 15-25% of time on AAS (but with increased efficiency!)
IMPROVED DATA MANAGEMENT USING EXISTING TECHNOLOGY TrakIt system (previously used) – data storage system, not conveniently accessible Excel – analytics ‘ends at the light’ phenomenon Computing capabilities (i.e. delinquent team queries) City Works – data storage, attached to assets Streets use ‘micro pavers’ that detail length, ownership etc Has the capability to eventually add assets to parks, streams, and other segments based on GIS layers Shows currently adopted streets on a map and has relatively easy interface for AAS coordinator to input team activity
HOW DO WE KEEP TRACK OF TEAMS AND PROGRESS? Excel spreadsheet Use (countif = TRUE, [range]) function divided by # of teams to determine compliance City Works This data, including asset info, can be queried easily and mapped We double-enter cleanup data into Excel and City Works, because each program offers a different type of information that is easily accessible.
EXCEL ANALYTICS ADOPT -A-STREET TEAM CLEANUPS 5 Cleanups 5% Step 1. Delineate timelines (ex. Quarterly) 0 Cleanups Step 2. Formula for team in good standing for each cleanup 7% =(cell with hours)>0 4 Cleanups 17% This will populate with a TRUE or FALSE 1 Cleanup TRUE = team has completed cleanup/ FALSE = team has not 33% Step 3. Formula for how many teams are in good standing 3 Cleanups 16% =COUNTIF(range_start:range_end, TRUE) T otal teams that have completed cleanups 2 Cleanups 22%
OUTREACH USING TECHNOLOGY AVAILABLE AT LITTLE/NO COST CivicPlus – city website Forms, online waiver process Mail Chimp – e-newsletter service No cost if under certain # of subscribers Social Media – obtaining photos from groups Facebook/Instagram photo posts (ask permission from group)
OUTREACH: GAME CHANGERS Automating communications with teams Performance Metrics 2015 2016 % Change Quarterly Mail Chimp (all) Average Compliance Rate: 20.67% 69.01% 233.86% Monthly Mail Chimp (those who haven’t completed cleanups) E- mail communication (checking in with teams that haven’t been Quarter 1 Cleanups 22 21 -4.55% actively participating as needed, usually end of quarter) Clean It & Green It Cleanups N/A 28 Improved online resources Quarter 2 Cleanups 10 28 180.00% Website guidelines Quarter 3 Cleanups 12 37 208.33% Online forms: Request for supplies / reporting forms Quarter 4 Cleanups 18 48 155.56% Enforcing the ‘good standing’ status Starting a marketing campaign Total Cleanups 62 167 134.84% Note: teams that were “lost” during the revamp weren’t Volunteer Hours 1392 3490.5 150.75% contributing. For example, they had moved, went out of Number of Teams 75 63 -16% business, or were girl scout troops who were now high school age.
HOW WERE THE CHANGES RECEIVED? Mail Chimp campaigns 12 since March 15, 2016 2016 Compliance Rate 79.69% 90% Currently 120 subscribers 80% 34.4% average open rate 66.07% 70% (industry average open rate is 13.93%) 60% 5.1% average click rate 60.87% 50% Volunteer involvement improved 36.84% 40% Some teams left, and that’s okay! 27.63% 30% Main message of team communication – ‘thank you’ 20% Compliance rate shot up with consistent, friendly communication 10% 0% We sent out a newsletter last night at 5pm, and by 8am QUA RTE R 1 CI G I QUA RTE R 2 QUA RTE R 3 QUA RTE R 4 today we had 3 new cleanups scheduled. As of June 1, we now have 9 scheduled within the next 2 weeks.
THE HICCUPS Turning in all of your supplies and forms within one week keeps us from becoming litter again, and ruining all of Poor reporting from previous tracking your hard work! Streets that didn’t intersect Supplies and reporting forms that don’t get turned in right away (within a week) Trash and illegal dumping then remain on the streets Teams that change point of contact every year Teams that use their own supplies and don’t schedule or report cleanings until they’re sent delinquency notices
COMMUNITY SUPPORT/ PARTNERSHIPS Type of Group Percentage of T eams Volunteer Organization 32.3 Businesses 32.3 Schools 19.4 ScoutTroops 8.1 Families 4.8 Neighborhoods 3.2
A NOTE ON PARTNERSHIPS – RESIDENTS/SCHOOLS/NEIGHBORHOODS Our partnership goals include: Schools (especially elementary) School volunteer groups (secondary) National Honor Society Key Club 4H / FFA Others Teens 4 Green, new student ambassador program HOAs / neighborhoods Civic organizations Scout troops / Eagle Scouts (litter survey projects)
PLANS FOR THE FUTURE Adopt-A-Park / Adopt-A-Stream Frisco schools / HOAs and neighborhoods as adopting groups, especially when located near streams
ADOPT-A-STREET NOW 67 currently adopted streets, 55 adoptable 28 new teams added since the revamp in June 2016 2017 YTD statistics 83 cleanups 2,463 volunteer hours 2-5 new teams added each month Since June1 5 cleanups completed 9 cleanups scheduled Since this morning (June 13) 3 cleanups scheduled
QUESTIONS? SPEAKER – MOLLY KINSON, ENVIRONMENTAL EDUCATION COORDINATOR, CITY OF FRISCO MKINSON@FRISCOTEXAS.GOV / 972-292-5914 ADOPT -A-STREET COORDINATOR – JULIANAH MARIE, ENVIRONMENTAL EDUCATION COORDINATOR, CITY OF FRISCO JMARIE@FRISCOTEXAS.GOV / 972-292-5904
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