#FreightKeepitMoving American Association of Port Authorities - PowerPoint PPT Presentation

Freight: Keep it Moving #FreightKeepitMoving American Association of Port Authorities 703.684.5700 • www.aapa-ports.org 1

Freight Needs a Fund! AAPA recently launches Freight: Keep it Moving Campaign to: • Urge members of Congress to keep freight moving by supporting a six-year transportation reauthorization bill that contains:  robust freight provisions; and  adequate, sustainable funding for our nation’s freight transportation infrastructure. #FreightKeepitMoving 2

Joint Government Relations and Awareness Campaign Strategy: Link the importance of seaport freight infrastructure to the national economy and the economic well-being of targeted Congressional districts. Target Audiences: Policymakers involved in the Surface Transportation Reauthorization Act, including those on Ways and Means/Finance Committees, T&I and EPW. Key Messages: • Seaports are vital to the U.S. Economy • Critical Freight Connections are at Risk • Keep freight moving #FreightKeepitMoving 3

The Campaign: Creating the Surround Sound Execute Plan Through: Supportive Messaging/Collateral Materials Lobbying Media Outreach Social Media #FreightKeepitMoving 4

Messaging/Materials  Seaports are vital to the U.S. Economy  Critical Freight Connections are at Risk  Keep freight moving #FreightKeepitMoving 5

Lobbying • Met with Members’ staff of the T&I and Ways and Means Committees • Freight Stakeholders Letter • AAPA Fly-In/Advocacy Day, October 8  14 ports/27 port representatives  Media meet up  11 meetings • OMB • Leadership and key advocates on House and Senate #FreightKeepitMoving 6

AAPA Advocacy Day • Freight: Keep It Moving • The Corps of Engineers Budget  Construction  O&M – Hit the HMT Target  WRRDA Section 2106 Donor and Energy Transfer Port Funding 7

Ways and Means Chairman Ryan Meeting 8

Freight Fly In House Appropriations Committee footer goes here 9

Freight: Keep It Moving Social Media Campaign - #FreightKeepItMoving - #MaritimeMonday - #FreightFriday Traditional Media Outreach - National press releases - Local press releases - National & local op-eds Partnership Outreach - Engaged nearly 70 associations and business organizations as supporters of the campaign Member Engagement - Nearly 20 ports interacted on social media, placed op-eds & released press statements #FreightKeepitMoving 10

Engagement: Re-Tweets, Links and Hashtags - Members of Congress - Local Elected Officials - 19 Member Ports #FreightKeepitMoving 11

More Engagement Nearly 70 national and international supporters engaging the campaign on Twitter and Facebook. #FreightKeepitMoving 12

Media Engagement Thru Facebook & Twitter 20 national, local and policy publications. #FreightKeepitMoving 13

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AAPA: Trending (Since start of campaign) • Increase of 141 Twitter followers • 200% increase in Twitter profile visits per month • More than 100 Twitter mentions -- an increase of 400% • Increase of Facebook 71 likes #FreightKeepitMoving 15

National, Policy & Trade Media Coverage #FreightKeepitMoving 16

Op-Eds and Stories by Local Ports/Partners #FreightKeepitMoving 17