#FreightKeepitMoving American Association of Port Authorities - - PowerPoint PPT Presentation

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#FreightKeepitMoving American Association of Port Authorities - - PowerPoint PPT Presentation

Freight: Keep it Moving #FreightKeepitMoving American Association of Port Authorities 703.684.5700 www.aapa-ports.org 1 Freight Needs a Fund! AAPA recently launches Freight: Keep it Moving Campaign to: Urge members of Congress to keep


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Freight: Keep it Moving #FreightKeepitMoving

American Association of Port Authorities 703.684.5700 • www.aapa-ports.org

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Freight Needs a Fund! AAPA recently launches Freight: Keep it Moving Campaign to:

  • Urge members of Congress to keep freight moving by

supporting a six-year transportation reauthorization bill that contains: robust freight provisions; and adequate, sustainable funding for our nation’s freight transportation infrastructure.

#FreightKeepitMoving

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Joint Government Relations and Awareness Campaign Strategy: Link the importance of seaport freight infrastructure to the national economy and the economic well-being of targeted Congressional districts. Target Audiences: Policymakers involved in the Surface Transportation Reauthorization Act, including those on Ways and Means/Finance Committees, T&I and EPW. Key Messages:

  • Seaports are vital to the U.S. Economy
  • Critical Freight Connections are at Risk
  • Keep freight moving

#FreightKeepitMoving

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The Campaign: Creating the Surround Sound

Execute Plan Through:

Supportive Messaging/Collateral Materials Lobbying Media Outreach Social Media

#FreightKeepitMoving

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Messaging/Materials

#FreightKeepitMoving

 Seaports are vital to the U.S. Economy  Critical Freight Connections are at Risk  Keep freight moving

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Lobbying

  • Met with Members’ staff of the

T&I and Ways and Means Committees

  • Freight Stakeholders Letter
  • AAPA Fly-In/Advocacy Day, October 8

14 ports/27 port representatives Media meet up 11 meetings

  • OMB
  • Leadership and key advocates on House and Senate

#FreightKeepitMoving

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AAPA Advocacy Day

  • Freight: Keep It Moving
  • The Corps of Engineers Budget

 Construction  O&M – Hit the HMT Target  WRRDA Section 2106 Donor and Energy Transfer Port Funding

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Ways and Means Chairman Ryan Meeting

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Freight Fly In House Appropriations Committee

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Freight: Keep It Moving

Social Media Campaign

  • #FreightKeepItMoving
  • #MaritimeMonday
  • #FreightFriday

Traditional Media Outreach

  • National press releases
  • Local press releases
  • National & local op-eds

Partnership Outreach

  • Engaged nearly 70 associations and business
  • rganizations as supporters of the campaign

Member Engagement

  • Nearly 20 ports interacted on social media,

placed op-eds & released press statements

#FreightKeepitMoving

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Engagement: Re-Tweets, Links and Hashtags

#FreightKeepitMoving

  • Members of

Congress

  • Local Elected

Officials

  • 19 Member Ports
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More Engagement

#FreightKeepitMoving

Nearly 70 national and international supporters engaging the campaign on Twitter and Facebook.

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Media Engagement Thru Facebook & Twitter

#FreightKeepitMoving

20 national, local and policy publications.

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AAPA: Trending (Since start of campaign)

  • Increase of 141 Twitter followers
  • 200% increase in Twitter profile visits

per month

  • More than 100 Twitter mentions -- an

increase of 400%

  • Increase of Facebook 71 likes

#FreightKeepitMoving

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National, Policy & Trade Media Coverage

#FreightKeepitMoving

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Op-Eds and Stories by Local Ports/Partners

#FreightKeepitMoving