FPC20 Sponsorship Opportunities September 911, 2020 Virtual Venue - - PowerPoint PPT Presentation

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FPC20 Sponsorship Opportunities

September 9‐11, 2020 Virtual Venue

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Agenda

• Virtual Conference Overview
• Benefit Options
• Sponsor & Exhibitor Packages
• Get Creative!
• Resources
• Questions & Answers

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Virtual Conference Overview

Virtual Conference Overview

• Overview
• 2.5 days (Sept. 9‐11)
• 20+ sessions
• Opening & closing plenary speakers
• (Im)Mobile tours
• 30+ total CMs
• Numerous networking and social

activities

• Access to recorded sessions for a year

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Illustrative Day 1 Schedule (Not Actual)

Session Track 1 Session Track 2 Network/Social Track Yoga Musical Interlude Happy Hour Virtual Meetings (Law) Equity, Diversity& Inclusion Forum Opening Plenary ‐ Damon Rich Q&A with Damon Rich What is a Smart City? Empowering & Planning for Miami The Path to Affordable Housing Let's Talk Privilege The Rules are Different Everywhere Meet & Greet: Pres & Pres Elect Equitable Public Engagement Using Big Data Women & Planning Lunch

NPC@Home

• Strong Attendance
• Total attendance: 5,230 live attendees (sold out!)
• APA Florida attendance: 268 (similar to New Orleans attendance in 2018)
• New Audience
• 80% of NPC@Home attendees were not registered to attend the in‐person

conference

• Virtual conferences attract a whole different audience

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APA Florida Member Survey: Attendance Confidence

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70 47 67

10 20 30 40 50 60 70 80 90 100

Certainty of Attending Virtual Conference (as of mid‐May) Certainty of Attending In‐Person Conference (as of mid‐May) Certainty of Attending In‐Person Conference (as of January 1st)

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Benefit Options

Sponsor versus Exhibitor

• Sponsor: An organization that pays some or all of the costs involved in

staging an event in return for advertising

• Exhibitor: An organization that pays for the ability to display materials

in the exhibit hall

• Either or Both: For FPC20, an organization can be a sponsor, exhibitor
• r both

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Benefits

• Typical
• Acknowledgement during conference
• Conference registrations
• APA Florida membership
• APA Florida website/Consultant Directory
• Florida Planning magazine
• New
• Logo display opportunities
• Exhibit Hall versus Showcase
• Marketer access
• Lead retrieval
• Attendee contact list

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APA Florida Website/Consultant Directory

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Florida Planning magazine

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Sample ½‐page ad Sample business card ad

Conference Platform – Lobby Page

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Announcement: Join us for our morning stretch at 7:30 tomorrow.

Msg from Nancy: Hey Laura, Loving this virtual conference! Sent: Nancy, so glad you could make it! Msg from Sucheta: We have some talented members…that musical interlude was amazing!

Lobby Page – Menu

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Announcement: Join us for our morning stretch at 7:30 tomorrow.

Msg from Nancy: Hey Laura, Loving this virtual conference! Sent: Nancy, so glad you could make it! Msg from Sucheta: We have some talented members…that musical interlude was amazing!

Lobby Page – Social Media Feed

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Announcement: Join us for our morning stretch at 7:30 tomorrow.

Msg from Nancy: Hey Laura, Loving this virtual conference! Sent: Nancy, so glad you could make it! Msg from Sucheta: We have some talented members…that musical interlude was amazing!

Lobby Page – Announcements

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Announcement: Join us for our morning stretch at 7:30 tomorrow.

Msg from Nancy: Hey Laura, Loving this virtual conference! Sent: Nancy, so glad you could make it! Msg from Sucheta: We have some talented members…that musical interlude was amazing!

Lobby Page – Networking

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Announcement: Join us for our morning stretch at 7:30 tomorrow.

Msg from Nancy: Loving this virtual conference! Message from Phil: Damon Rich was spot on! Msg from Sucheta: We have some talented members…that musical interlude was amazing! Msg from Monis: Looking forward to tonight’s planner bingo!

Conference Platform – Logo Opportunities

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Announcement: Join us for our morning stretch at 7:30 tomorrow.

Msg from Nancy: Hey Laura, Loving this virtual conference! Sent: Nancy, so glad you could make it! Msg from Sucheta: We have some talented members…that musical interlude was amazing!

Lobby Page – Logo Opportunities

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Announcement: Join us for our morning stretch at 7:30 tomorrow.

Msg from Nancy: Hey Laura, Loving this virtual conference! Sent: Nancy, so glad you could make it! Msg from Sucheta: We have some talented members…that musical interlude was amazing!

Banner Logo

Lobby Logo

Only appears in the Lobby Static logo or animated gif Carousel Logo

Conference Platform – Exhibit Hall

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AARP Florida Making Florida even more age friendly for residents

• St. Petersburg, FL

Patti Shea

AARP Florida has over 2 million members and 3,000 + volunteers. WE offer news and information, research and events that matter to you.

AARP Florida

Making Florida even more age friendly for residents of all ages and abilities.

Emerald Coast Regional Council Tagline City, FL Wade Trim Tagline City, FL

Request Information

Exhibit Hall – Sponsor List

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AARP Florida Making Florida even more age friendly for residents

• St. Petersburg, FL

Patti Shea

AARP Florida has over 2 million members and 3,000 + volunteers. WE offer news and information, research and events that matter to you.

AARP Florida

Making Florida even more age friendly for residents of all ages and abilities.

Emerald Coast Regional Council Tagline City, FL Wade Trim Tagline City, FL

Request Information

Exhibit Hall – Lead Retrieval

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AARP Florida Making Florida even more age friendly for residents

• St. Petersburg, FL

Patti Shea

AARP Florida has over 2 million members and 3,000 + volunteers. WE offer news and information, research and events that matter to you.

AARP Florida

Making Florida even more age friendly for residents of all ages and abilities.

Emerald Coast Regional Council Tagline City, FL Wade Trim Tagline City, FL

Request Information

Exhibit Hall – Lead Retrieval

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Send Request Request Information

Automatically send your contact information along with any

• ptional notes. A member of their team will reach out as

soon as possible. I’d love to learn more about TOD…

Attendee Experience Exhibitor Experience

Exhibit Hall – Sponsor Banner

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AARP Florida Making Florida even more age friendly for residents

• St. Petersburg, FL

Patti Shea

AARP Florida has over 2 million members and 3,000 + volunteers. WE offer news and information, research and events that matter to you.

AARP Florida

Making Florida even more age friendly for residents of all ages and abilities.

Emerald Coast Regional Council Tagline City, FL Wade Trim Tagline City, FL

Request Information

Exhibit Hall – Contact Info

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AARP Florida Making Florida even more age friendly for residents

• St. Petersburg, FL

Patti Shea

AARP Florida has over 2 million members and 3,000 + volunteers. WE offer news and information, research and events that matter to you.

AARP Florida

Making Florida even more age friendly for residents of all ages and abilities.

Emerald Coast Regional Council Tagline City, FL Wade Trim Tagline City, FL

Request Information

Exhibit Hall – Uploads & Downloads

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AARP Florida Making Florida even more age friendly for residents

• St. Petersburg, FL

Patti Shea

AARP Florida has over 2 million members and 3,000 + volunteers. We offer news and information, research and events that matter to you.

AARP Florida

Making Florida even more age friendly for residents of all ages and abilities.

Emerald Coast Regional Council Tagline City, FL

P P P P

Wade Trim Tagline City, FL

Request Information

Conference Platform – Showcase

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VHB Transportation planners Tampa, FL

Patti Shea

AARP Florida has over 2 million members and 3,000 + volunteers. WE offer news and information, research and events that matter to you.

AARP Florida

Making Florida even more age friendly for residents of all ages and abilities.

Sponsor and Exhibitor – Marketer Logins

• Behind‐the‐scenes

management of Exhibitor virtual space

• No access to

conference sessions

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Sponsor & Exhibitor Packages

Keep in Mind…

• Sound familiar? We tried to recreate the sponsor and exhibitor

experiences

• But Not Exactly the Same? The naming structure is different as

we have more and different offerings

• We listened! We added a Supporter category at a lower price

point

• Presentation: We present the levels in order of cost, but they

are not necessarily building blocks

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Conference Supporter

• $250
• Basic level of support
• Recognized on APA Florida website (not on conference platform)
• Acknowledgement during the conference
• Acknowledgment in Florida Planning magazine
• Attendee list (name & organization)

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Basic Sponsor

• $500
• All Conference Supporter benefits
• Carousel Logo
• Business card ad in 1 issue of

Florida Planning magazine

• Attendee list (name & organization)

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Basic Exhibitor

• $1,000
• All Conference Supporter benefits
• Carousel logo
• Exhibit Hall space
• Firm & individual contact info, website

links, upload videos & documents, private and public chats

• Two Marketing logins
• Lead Retrieval
• Attendee list (name, organization &

email address)

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Lobby Sponsor

• $2,000
• All Conference Supporter benefits
• Limited availability (5)
• ½‐day Lobby Logo
• One per ½‐day
• Determined by random drawing
• ½‐day Banner Logo
• 2 complimentary registrations*
• Attendee list (name, organization &

email address)

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*Corrected since July 22 webinar

Sponsor Exhibitor

• $3,000
• All Basic Sponsor and Basic Exhibitor benefits
• 3 complimentary conference registrations
• ½‐page ad in Florida Planning magazine
• Business card ad in 2 issues of Florida Planning magazine
• Online consultant directory for 6 months
• Attendee list (name, organization & email address)

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Diamond Annual

• $5,000
• All Basic Sponsor benefits
• Spot in Showcase Exhibit Hall
• Lead retrieval
• 4 complimentary conference registrations
• Full page ad in Florida Planning
• Business card ad in 4 issues of Florida Planning magazine
• Online consultant directory for 1 year
• Attendee list (name, organization & email address)
• Complimentary 1‐year APA Florida membership for new member
• Year‐round benefits (see APA Florida website)

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Sponsor Benefits Grid

Diamond Annual Sponsor Exhibitor Lobby Sponsor (limit 5) Basic Exhibitor Basic Sponsor Conference Supporter $5,000 $3,000 $2,000 $1,000 $500 $250 Recognized on APA Florida website       Acknowledgement during the conference       Acknowledgment in Florida Planning magazine       Carousel Logo     Business card ad in Florida Planning magazine 4 issues 2 issues 1 issue Exhibit Hall space Showcase Regular Regular Regular Lead Retrieval     Lobby Logo ½‐Day Banner Logo ½‐Day Attendee List (Name & Organization)*       Attendee Contact Information (Email Address)*     Complimentary conference registration(s) 4 3 2 Ad in Florida Planning magazine (1 issue) Full page ½‐page APA Florida website online consultant guide 12 months 6 months Complimentary APA Florida membership (1 year) 1 Year‐round benefits 1 year

36 *Attendees have the ability to opt out of this feature.

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Get Creative!

Marketing Ideas

• Exhibitor Hall
• Attendees have access as soon as they register
• Materials can change at any time
• Highlight a session later in the day
• Upload a different project video every day
• Upload a follow‐up video from an earlier session
• Run raffles for anyone who provides contact information
• Conference attendees can delegate management to marketing team
• Use the chat feature to attract attendees to your Exhibit Hall space

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Marketing Ideas

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Announcement: Join us for our morning stretch at 7:30 tomorrow.

Msg from Kyla: VHB is showcasing

• ur new public

engagement tool in the Exhibit Hall right now. Take a peek! Msg from Hopping Green & Sams: Not sure how virtual public hearings work? We’ve got a 2‐ minute video explaining everything you need to know. Visit us in the Exhibit Hall now!

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Resources

Resources

• Will provide PowerPoint and Sponsor grid to webinar attendees
• Exhibit Hall Setup (limited to two Exhibit Hall managers)
• https://www.loom.com/share/d55a8c117771486188acd44197ff55f8
• Lead Retrieval (please note, this is included with your Exhibitor status)
• https://www.loom.com/share/4c747057626c49bf8cf679a39222ae4d

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Thank you!