Forest & Photonics 10 th 11 th of October, Virtual forest - - PowerPoint PPT Presentation

Forest & Photonics 10th – 11th of October, Virtual forest

Jussi Jalasjoki Head of Innovation and Product development

2

”People can only ”buy” value that is communicated to them”

• Yours truly

“A lot of times, people don't know what they want until you show it to them.” – Steve Jobs

The renewable materials company – Our goal

3

Anything made from fossil-based materials today can be made from a tree tomorrow

Using the best approaches from service design and lean startup

User and empathy are in the core of what we do A culture of co-creation and collaboration

4

Positivity and creativity asndasasddfdfdsfdsfs We ideate, visualize, prototype and iterate We get things done by learning quickly We work in a measureable way

Adapted from book Liminal Thinking by Dave Gray 5

Past Future Can’t change Does not exist Routines, Processes, Systems

Time

”the truth” Beliefs Conclusions Assumptions Needs Experiences/Knowledge

Now

Build new. Build change. Now.

Co-innovate, Listen Change

Setting the stage – drivers

6

Today it is possible to create new mass-customized industrial scale digital services which have not been possible in the past.

7

Value

Value is in the eye of the beholder

8

• Functional

value

• Social value
• Emotional

value

• Epistemic

value

• Conditional

value

9

• Expectations. Perceptions.

Expectations for service PFO vs how operations are generally designed

Volume

Low High

Low repetition Less systemisation High repeatability Capital intensive

Variety

High Low

Flexible Customised Well defined Routine Standardised

Variation

Changing Flexibility Anticipation Stable Predictable High utilisation

Visibility

Shorter waiting tolerance Importance of perception and co-production Delay between production and consumption Low contact Adapted from Slack et al (2015) PFO perception/expectation (Non-professional forest owner) How operations are designed

High Low High Low

The gap between expectations and experience is a likely indication of unrealized value.

11

So, what is this Virtual Forest all about?

• Closes the gap
• Makes it easier to understand what actions needs to be taken

and why

• Visualizes the changes, simulates the changes and gives

economical suggestions

• Communicates value from different operations near real time
• VirtualForest complements the proven face to face field work

when distance or time does not allow for actual visit

• Novel way to use current technological possibilities

12

Setting the stage – VirtualForest

032018 13

What’s next A seed contains a tree A digital seed contains multiple futures of a tree

14

Digital Services Efficiency Economy Safety Lidar,sensors, photogrammetry Location data Machine vision Production data Machine data Open Forest Data (metsaan.fi) Forest usage reports Our own Forest data Land use models Elevation models Others Satellite based imagery Lidar, Hyper-, multispectral, RBG) Drones, UAVs Lidar, Hyper-, multispectral, RBG) Ground truth Cell phones, Lidar, ground truth

15

Mills

Virtual forest Communicates value that the ecosystem generates

Forest data analytics

Volu metrics Health of trees

Harvesting and transportation

Enables transparency Provides detailed forest data

Forest owners

Builds efficiency and economy Soil, trafficability data Change detection