SLIDE 1
International Marketing PowerPoint and Video Presentation
- Each student is expected to make a PowerPoint Presentation and a video presentation of the
PowerPoint.
- Select one current (less than 4 weeks old) article related to international marketing from
BusinessWeek, Fortune, Harvard Business Review, http://china.adage.com/, and the Wall Street Journal.
- Follow the format in below for both presentation and PPTs (with 10 slides).
(Your last name, first name) (title, source, and date of the article*) The introduction (you name, and short summary of the article) The foreign country mentioned in the current article (get more information from the websites for Country Information):
- 1. The foreign country’s profile, your own experience (if any), google.com search culture
shocks, and marketing in that country, youtube.com find videos of that country, and google.com search little known facts, interesting facts, business culture in that country.
- 2. Compare the country against The United States (In your oral presentation, feel free to use
real examples/products, such as food, music, and clothing from that country to demonstrate.)
, https://www.cia.gov/library/publications/the-world-factbook/index.html , http://www.countryreports.org/
The conclusion:
- 3. your thoughts (2 most important points) on how this article and the chapter concept can