SLIDE 1
For
- recast
ecasting ing for
- r New
New Br Brand and Entr Entry
Kerry Smith – Network Planning Manager Bunnings/Homebase
For orecast ecasting ing for or New New Br Brand and Entr - - PowerPoint PPT Presentation
For orecast ecasting ing for or New New Br Brand and Entr - - PowerPoint PPT Presentation
For orecast ecasting ing for or New New Br Brand and Entr Entry Kerry Smith Network Planning Manager Bunnings/Homebase Bunny Who?? Acquisition of Homebase Homebase Owned by Home Retail group since 2002 Transfer of
SLIDE 2
SLIDE 3
Acquisition of Homebase
- Homebase – Owned by Home Retail group
since 2002
- Transfer of ownership to Wesfarmers took
place on 27 February 2016
- Retailers include Bunnings (Aus DIY No 1),
Coles supermarkets and Target/Kmart discount department stores
SLIDE 4
Bunnings Australia & NZ
- Leading retailer of home improvement and outdoor living
products: 250 warehouses, 77 smaller format stores, 33 trade centres
- 40,000 team members
“Our ambition is to provide our customers with the widest range of home improvement products in accordance with
- ur lowest prices policy, backed with the best service”
- Bunnings has the largest market share. Other
competitors include Mitre 10 and Home Timber and Hardware
SLIDE 5
Bunnings is ‘an Institution’
Jordan and Chantelle Wilson, from Sydney, celebrated tying the knot by heading straight to Bunnings Belrose for a traditional treat. “Bunnings sausage sizzle the backbone
- f the Australian
culture”
SLIDE 6
Why the UK?
SLIDE 7
The Story so Far…
- New leadership team
- Restructured business
- Early focus on separation from HRG
- More EDLP pricing
- Increased stock volumes
- Removal of concessions
SLIDE 8
The First Bunnings Pilots…
- Ten trading stores
- Mix of store sizes,
competition, demographics
- Further test of brand in
Rochdale and Rotherham (ex B&Qs)
- And smaller format store
in Bicester
SLIDE 9
The First Bunnings Pilots…
SLIDE 10
The First Bunnings Pilots…
SLIDE 11
The First Bunnings Pilots…
SLIDE 12
The Forecasting Challenge…
- How will the UK take to a new brand?
- Who is our core customer?
- Will the best performing Homebase stores necessarily be the best performing
Bunnings stores?
- Will people divert from their long established habits?
- How will a lack of online presence affect stores sales?
- What is the optimum store size?
SLIDE 13
Cultural Shifts…
- Pace, responsibility, “let’s try it” attitude
- Store empowerment
- Lack of market leadership
- Comparatively difficult climate to build and open stores
- Importance of marketing
SLIDE 14
But an Amazing Opportunity….
- Brilliant operators
- Pilots seen strong performance so far
- Significant investment
- How to roll out the Bunnings brand?
- 2018 will be an exciting year for the UK HI&G market