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Food Systems from the Farmer View Local Food Demand - Now What? Te Texas Organic Farmers & Gardeners Conference Fe February, 2018 Georgetown, Texas Pr Presentation by: y: Sue Beckw kwith, Ava va Cameron, Dr. Rebekka kka Dudensing


  1. Food Systems from the Farmer View Local Food Demand - Now What? Te Texas Organic Farmers & Gardeners Conference Fe February, 2018 Georgetown, Texas Pr Presentation by: y: Sue Beckw kwith, Ava va Cameron, Dr. Rebekka kka Dudensing

  2. Texas Center for Local Food • Vi Vision: Sustainable Texas fo food sy syst stems s that are healthy for pe peopl ple, animals, and d the pl planet. • Pu Purpose: Increase farmer net in income and create qualit lity ru rura ral jobs in Texas • Fa Farmer-di directed • Ec Economics • Re Resource and Re Referral

  3. Texas Center for Local Food - Projects • US USDA DA FoodLINC NC - le leveragin ging g valu lue chain ins for for in increased whole olesale le sa sales s e.g. g. Au Aust stin Good ood Food ood Purchasi sing g Progr ogram • Lo Local Food Price Stud udy • Fo Food hub fe feasibility • Fa Farm and food business resources directory an and event cal alendar ar • Lo Local Food Le Leader r tra raining statewide • Beyond F Fresh: F : Farmer G Guide t to V Value-Ad Added Processing • EL ELF - El Elgin Local Food Center • Fa Farmers Marke ket Metrics • El Elgin ISD After School local food and agriculture • Hu Hurricane Ha Harvey Emergency Relief Tex Texas as Cen enter er for or Local ocal Food ood has as 2 st staf aff peop eople

  4. Collaborators Na National Center for Appropriate Technology Au Austi tin Community ty College Au Austi tin Foodshed Investo tors rs Prairie View A&M University Pr Sustainable Su e Food Cen Center er GR GROW Local South Texas Ci City of Elgin USDA Agricultural Marketing Service US El Elgin Ec Economic Development Corp Te Texas Org rganic Farm rmers rs & Gard rdeners rs Te Texas A& A&M M Ag Agri riLi Life fe Extension Serv rvice Farm & Ranch Fr Fa Freedom Allia lliance Ci City of Austin Of Office ce of Su Sustainability Stel St ellar Gourmet et Advocacy Outre Ad treach of f Elgin Bern Be rnhard rdt’ t’s Farm rm El Elgin ISD Gr Green Ga Gate Farm Oklahoma St Ok State e Univer ersity Meth Me thodist t Mi Ministri tries Gr Growers Alliance of Central Texas Texas Farm Te rmers rs Ma Marke rkets US USDA Rural Developme ment National Farmers Market Coalition Na Iowa State University Io Cen Central TX Young Farmer ers Co Coalition Capital Area Ca ea Co Counci cil of Gover ernmen ents Austi Au tin/Tra Travis Cty ty Food Policy Bo Board rd Wa Wallace Center Te Texas State Univers rsity Bastro Ba trop County ty To Touri rism And And YOU OU !

  5. USDA FoodLINC Connecting rural suppliers with urban buyers

  6. USDA FoodLINC Leveraging value chains Ca Cataly lyzin zing Co Colla llaboratio ion and Equit ity

  7. How Does Value Chain Thinking Impact My Farm? • It It Worked! Farmers markets, sustainable an and or organ ganic far arms of of the 70s, 80s, 90s • Ma Markets ts are changing • Fa Farm-to to-Sc School in 42,587 schools • 42% 42% of U.S. school districts • Fa Farmers Markets 8,144 • De Demand is increasing - Au Austin area est. $50M for local Fo Food budget of Austin in ISD + UT + Conventio ion Center about $25M/year • Pe People and institutions (schools, hospitals, gro rocers rs, etc.) are re changing wh where they spend their money. • Lo Local + Clean That’s YOU!

  8. Can farmers get a fair price selling to institutions? How does this demand lead to more rural jobs? How do we meet this demand? How do we find resources to help us?

  9. Vegetable Price Study Vegetable $ Diff Vegetable $ Diff Summer squash - $ 0.04 Eggplant + $ 0.65 Lettuce (1 lb -- Okra + $ 0.45 bag) Cabbage - $ 0.25 Cucumbers - $ 0.22 Broccoli + $ 0.49 Carrots - $ 0.53 Bell peppers - $ 0.16 Potatoes (red) - $ 0.91 Sweet Tomatoes - $0.51 -- Potatoes Fu Funde ded d by by St St. David’ d’s Fo Founda dation. Condu ducted d by by TCLF, F, Te Texas State, TX TX A&M Agr griLife Ext.

  10. Broccoli 4.50 4.00 3.50 3.00 2.50 2.00 1.50 1.00 0.50 0.00 Farm 1-50 lb Farm 51-100 lb Farm 101+ lb Wholesale Buyer Ref Price Median Upper 3.00 1.98 2.14 0.95 Maximum 4.00 3.00 4.00 0.95 Minimum 1.00 0.75 0.89 0.95 Median Lower 2.43 1.65 1.70 0.95

  11. Findings and Next Steps • Di Discussion on tool ool, not ot final answers. • Fa Farmers are willing to serve more wholesale demand. • Pr Price is imp mportant to buyers, but so is preparation (e.g., di diced d be bell pe peppe ppers, ba baby by carrots), espe pecially in in schools ls. • Va Value-ad added opportunity for far armers?

  12. Texas Center for Local Food Resource Directory ht http://texas aslocal alfood.org Av Ava Cameron Ask AskMe@TexasL sLocalFood.orgh

  13. Actions Network with other farmers and ranchers Participate. Share your voice. Meet your local school board If you’re interested in wholesale, let us know Help us build the resource directory Hold farm tours Join your agriculture, civic & community organizations Know your price and claim it “Go Go o on a and do do yo your work. Do it well.” ” - Ur Ursula la K. Le Quin in

  14. THANK YOU! Questions? Food Systems from the Farmer View Local Food Demand - Now What? Su Sue Beckwith Su SueB@TexasLocalFood.org Av Ava Cameron As AskMe@TexasLocalFood.org Dr Dr. Rebekka a Du Dudensing RM RMDudensin ing@tamu.edu

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