Focus on potential and usage of platforms Thomas Fuchs, Conference - - PowerPoint PPT Presentation
Focus on potential and usage of platforms Thomas Fuchs, Conference of Directors of the Media Authorities (DLM) EPRA Meeting Yerevan, October 2016 Illustrations: Rosendahl Berlin 1 Potential of audiovisual (online) platforms Thomas Fuchs
Thomas Fuchs, Conference of Directors of the Media Authorities (DLM)
EPRA Meeting Yerevan, October 2016
Illustrations: Rosendahl Berlin Thomas Fuchs – Focus on audiovisual platforms 2
Potential of audiovisual (online) platforms
71,2 4,3 6,8 15,8 1,9 VOD personal recordings
Television and online video – average shares of consumption
Traditional TV dominates consumption. VOD accounts for 16 per cent.
Thomas Fuchs – Focus on audiovisual platforms 3 Source: Digitisation 2016 / TNS Infratest in per cent, basis: 69.241 million persons aged 14 years or older in Germany
traditional television live streaming
Television and online video – consumption by age
Thomas Fuchs – Focus on audiovisual platforms 4 Quelle: Digitisation 2016 / TNS Infratest in per cent; „don‘t know“ adjusted (between 0.8 and 3.2 per cent depending on age group) Basis: 69.241 million persons aged 14 years or older in Germany
71 41 49 61 72 76 86 91 4 10 7 7 4 4 2 1 7 8 6 8 9 9 5 3 16 41 34 23 13 10 6 2 1 4 1 2 1 2 none of that VOD personal recordings live streaming traditional television total 14-19 20-29 30-39 40-49 50-59 60-69 70+ years
VOD already matches consumption via traditional TV in the younger age group.
18 53 39 26 13 9 6 2 77 39 52 68 82 84 90 94 TV transmission platform (live or personal recordings) both equal internet (live streaming or VOD)
Primary source: television vs. internet
One in five spends more time consuming video content from the internet. This applies to any other in the younger age group.
Thomas Fuchs – Focus on audiovisual platforms 5 Source: Digitisation 2016 / TNS Infratest in per cent; basis: 69.241 million persons aged 14 or older in Germany
1 5 3 2 1 1 1 total 14-19 20-29 30-39 40-49 50-59 60-69 70+ years primary consumption = predominant share of time
Thomas Fuchs – Focus on audiovisual platforms 6
Usage of audiovisual (online) platforms
28,1 15,6 22,7 29,1 17,5 22,9 34,4 21,2 27,1 38,7 23,1 32,8 live / VOD live VOD
Regular online video consumption - linear vs. non-linear
VOD grows stronger than live streaming. Increase of 3.6 m monthly users over the last year
Thomas Fuchs – Focus on audiovisual platforms 7 Source: Digitisation 2016 / TNS Infratest in per cent; uses VOD (professional content) / live streaming at least once a month Basis: 70.214 / 70.326 / 70.525 / 69.241 million persons aged 14 years or older in Germany 2013 2014 2015 2016
+1.0 million +2.5 million live live / VOD +3.6 million VOD
video portals total (net) catch-up services TV stations total (net) streaming services total (net) video consumption via social networking sites
Regular online video consumption – types of platforms
YouTube and catch-up services head to head. About one third consume online video via social networks
Thomas Fuchs – Focus on audiovisual platforms 8 Source: Digitisation 2016 / TNS Infratest in per cent, basis: 22.732 million persons aged 14 years or older in Germany, who consume VOD (professional content) at least once a month
Basis: regular VOD users (at least once a month) Ø 38 years, 53% male 83,0 79,2 63,4 34,3
video portals total (net) YouTube catch-up services of TV stations total (net) public service catch-up services commercial service catch-up services streaming services total (net) Amazon (Prime) Video Netflix iTunes video consumption via social networking sites
Regular online video consumption – individual platforms
YouTube dominates online video market. Netflix doubled usage over the last year. Amazon video is growing.
Thomas Fuchs – Focus on audiovisual platforms 9 Source: Digitisation 2016 / TNS Infratest in per cent; basis: 22.732 million persons aged 14 years or older in Germany, who consume VOD (professional content) at least once a month
Basis: regular VOD users (at least once a month) Ø 38 years, 53% male 83,0 81,0 79,2 70,5 40,8 63,4 36,3 20,5 15,5 34,3 + 27% + 107%
change over last year
Regular VOD users (at least once a month) ≙ persons aged 14 years or older
Online video consumption total: platforms
Based on all persons aged 14 years or older: one of four uses media libraries and YouTube as platform. One of five already uses streaming services
Thomas Fuchs – Focus on audiovisual platforms 10 Source: Digitisation 2016 / TNS Infratest in per cent, 22.732 million persons aged 14 years or older in Germany, who consume VOD (professional content) at least once a month / 69.241 million persons aged 14 years or older in Germany 83,0 81,0 79,2 70,5 40,8 63,4 34,3
27,2 26,6 26,0 23,1 13,4 20,8 11,2
video portal total (net) YouTube catch-up services of TV stations total (net) public service catch-up services commercial catch-up services streaming services total (net) video consumption via social networking sites
10,2 5,5 2,5 6,2 3,6 0,9 12,6 8,4 2,6 12,2 4,8 4,1 31,0 16,8 7,7
Dominant SVOD streaming services (Subscription-Video-on-Demand)
About one third of regular video consumer uses Amazon Video at least once a month. Half of that uses Netflix regularly. That equals 10 resp. 6 per cent of the population
Thomas Fuchs – Focus on audiovisual platforms 11 Source: Digitisation 2016 / TNS Infratest in per cent, 22.732 million persons aged 14 years or older in Germany, who consume VOD (professional content) at least once a month / 69.241 million persons aged 14 years or older in Germany
at leat once a month
daily / near-daily
regular VOD users (at least once a month) adjusted to all persons aged 14 years or older
Comparison of users of online meda libraries: Shares / Multi-Homing
Thomas Fuchs – Focus on audiovisual platforms 12 Source: Digitisation 2016 / TNS Infratest in per cent; regular use = at least once a month; basis: 7.038 million / 3.821 million / 1.514 million persons aged 14 years or older, who use Amazon Video / Netflix / Maxdome at least once a month
Users of Amazon and Netflix watch more VoD than traditional TV. One single online video service does often not suffice: Multi-Homing widespread, despite multiple costs.
38 9 7 46 32 10 6 52 44 8 9 39 traditional television live streaming personal recordings VOD
consumption shares
21 8 Users of Amazon also regularly use Netflix Maxdome 39 10 Users of Netflix also regularly use Amazon Maxdome 29 23 Users of Maxdome also regularly use Amazon Netflix
Thomas Fuchs – Focus on audiovisual platforms 13
Roundup and conclusion
Roundup & Conclusion
Thomas Fuchs – Focus on audiovisual platforms 14
⇒ are monitoring developments in the platform and online video market closely ⇒ are demanding legal adjustments – where appropriate and necessary – in order to provide for an adequate regulation in the future
Thomas Fuchs – Focus on audiovisual platforms 15
(http://tinyurl.com/digitisation2016)
Thomas Fuchs – Focus on audiovisual platforms 16
Methodology
Methodology (brief summary)
Thomas Fuchs – Focus on audiovisual platforms 17
Telephone interviews
combination of fixed-line telephone and mobile phone numbers
Population basis:
Population in German-language households aged 14 years
Number of interviews:
About 8200 interviews, at least 200 per federal state
Period of data collection: 02 May till 21 June 2016