WILL YOU EAT OR BE EATEN ? Platforms are as old as trains 2 - - PowerPoint PPT Presentation

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WILL YOU EAT OR BE EATEN ? Platforms are as old as trains 2 - - PowerPoint PPT Presentation

Aug 23, 2022 259 likes •833 views

PLATFORMS ARE EATING WORLD. WILL YOU EAT OR BE EATEN ? Platforms are as old as trains 2 Sometimes platforms go wrong 3 Some platforms hide very well Others think they are a platform but really are not Hans se seria ial pla

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PLATFORMS ARE EATING WORLD. WILL YOU EAT OR BE EATEN ?

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Platforms are as old as trains

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Sometimes platforms go wrong

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Some platforms hide very well

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Others think they are a platform but really are not

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Hans – se seria ial pla latf tform cr creator Dir irk – in into pla latforms before knowing it it

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Pla latforms take th the le lead

20 2008 20 2018

“The platform economy” by Jennifer L. Schenker on innovator.news

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Pla latforms take the le lead

Seven out of ten biggest companies worldwide are now based on

pla latform business models

20 2008 20 2018

“The platform economy” by Jennifer L. Schenker on innovator.news

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The 3 "waves"

  • f tech

disruption in the travel and tourism industry – Mark Anthony Karam

“The 3 waves of tech disruption in the travel and tourism industry” by Mark A. Karam

  • n ameinfo.com
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What about Europe?

“The rise of the platform enterprise” by Peter Evans on thecge.net

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“We expect ecosystems to help lp us s grow

  • ur revenue”

“We need to ch change our busi siness model to unlock growth” “We need to collaborate with ith an ecosystem if if we want to grow”

69% 68% 67%

What we say…

No sp specific resp sponsible, no metr trics. “We need to ch change our busi siness model to unlock growth”

60% 62%

What we do…

”2018 Ecosystem Survey, BearingPoint”

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Software is eating the world

Pl Platforms atforms ar are

“Are platform businesses eating the world” by Brook Manville on forbes.com

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ECOSYSTEM

Localized community of living organisms …interacting with each other and their particular environment …competing and collaborating …sharing and creating resources …co-evolving and adapting together to external disruptions

Source: Eamonn Kelley, Business ecosystems come of age

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Innovation ecosystem

Geographically bounded location … were key stakeholders (corporates, entrepreneurs, government, universities and risk capital) … exchange resources … collectively contributing to innovative activity in their location

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Starting point

“A platform is when the economic value

  • f everybody that

uses it, exceeds the value of the company that creates it. Then it’s a platform”

Bill Gates on stratechery.com

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“The difference between a platform and aggregator”by Ben Thompson on Youtube

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Connectivity

  • Digital vs physical
  • Data is the new oil

“The rise of the platform enterprise” by Peter Evans on thecge.net

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“Can You Mix and Match Your Way to a Platform Business Model?” by Linh Dao on medium.com

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Network effects

Network effects are the incremental benefit gained by an existing user for each new user that joins the network.

“What are network effects ”by Nicholas Johnson

  • n applicoinc.com
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“The rise of the platform enterprise” by Peter Evans on thecge.net

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Enough theory. Let’s play a game!

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Multi lti-sided: : Netw twork effects ts: Bill ill Gates fact ctor: Connectivity ty:

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Multi lti-sided: : Netw twork effects ts: Bill ill Gates fact ctor: Connectivity ty:

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Multi lti-sided: : Netw twork effects ts: Bill ill Gates fact ctor: Connectivity ty:

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Historiek Future Forward programma?

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Challenge: Can we offer smarter and safer mobility solutions?

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Our dream is to make infrastructure smart & adaptable in real time

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Use case 1 Smart Schoolstreets

✓Step 1 – Understand ✓Step 2 – Motivate ✓Step 3 – Data & Insights ✓Step 4 – “Safe &

Dynamic” Infrastructure

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Kids going to school Trip rip data Feedback Sa Safer rou

  • ute

In Incentives

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AllRide - a platform approach with a multitude of customers

Kids bi bikin ing to

  • sc

school ✓ 6-12 ✓ 12-18 Schoo

  • ols

✓ Coloma (Mechelen) ✓ SFX (Brugge) Citie ities ✓ Brugge ✓ Mechelen Bus usiness Pa Partners ✓ KBC ✓ Decathlon Par Parents ✓ 6-12 ✓ 12-18 “Governments” ✓ Gezondleven, Moev ✓ MOW

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Approach

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Ouders Scholen Steden

Project fee Insights fee Infra Insights Insights for urban planning Real time data iso once a year counts Safer & healthier kids

Jongeren

Get safer & healthier while having fun BEHAVIOURAL CHANGE IN BIKE MOBILITY SAFE BIKE ROUTES

BAM AE

Recurring revenue Adjacent business Recurring revenue model Hands-on ecosystem pilot Challenging engagements for several hives

Shops Brands

Additional marketing channel Additional marketing channel

ALLRIDE

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UNDERSTAND MOTIVATE INSIGHTS SOLUTIONS

POC

  • May-June 2019
  • 2 schools
  • 2 cities Brugge & Mechelen
  • 130 students
  • Age 6-18
  • 2 business partners: KBC & Decathlon
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1 2 3 4 FINIISH

Sportimonium Lamp Coole reflector

Gamification for school kids

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Q&A …

Dashboard for kids & parents

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Dashboard for kids & parents

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Add visual dashboard

Dashboard for schools & cities

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Insights for cities: safe and unsafe points

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Human Capital

POC learnings

Gamification works… and needs to be adapted to target group Value for all stakeholders was confirmed Involving stakeholders early on in concept definition avoids building a platform they don’t want to use More use cases became apparent eg employee safety & wellbeing, insurance

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Multi lti-sided: Netw twork effects ts: Bill ill Gates fact ctor: Connectivity ty:

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This presentation and its content are confidential and owned by AE.

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Platform strategy

  • Several platform projects
  • Different roles
  • Several topics in various ecosystems
  • From single customer to groups of customers
  • Organisational change
  • Different skillsets
  • Flexibele organisation
  • Impact on financial model
  • Will our business be commoditized?
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Companies transform to stay relevant

… and extend with platform business in Ecosystems Organize for change & changeability…

Scale ale & & Div iversity ity Spe peed & & Fle lexib ibili ility ty

Human-centric & cross-industry Business Enabling Technology

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When you go platform …

Join Buy Build Or think twice if you want to build

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Awareness: what ecosystems exist around me?

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Environment scan can help

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Focus on

  • ne ecosystem
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What value do you bring? What value are you looking for?

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1 2 3 4 5

Human Capital Funding In Infr frastr tructu ture Demand In Ince centives / / cu cultu ture

“An MIT Framework for Innovation Ecosystem Policy”, Budden & Murray, 2018

Five drivers

  • f an innovation

ecosystem

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Recap

  • You are part of multiple ecosystems
  • Platforms are no pipes
  • Take your marks on platforms
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Confidential and Ownership Clause

The information contained in this presentation is owned by AE NV and

  • confidential. No part of this publication may be copied, reproduced or

stored in a system in any form or by any means without the prior written permission of AE NV. Contact: marketing@ae.be

AE Confidential 57