WILL YOU EAT OR BE EATEN ? Platforms are as old as trains 2 - PowerPoint PPT Presentation

PLATFORMS ARE EATING WORLD. WILL YOU EAT OR BE EATEN ?

Platforms are as old as trains 2

Sometimes platforms go wrong 3

Some platforms hide very well

Others think they are a platform but really are not

Hans – se seria ial pla latf tform cr creator Dir irk – in into pla latforms before knowing it it 6

2008 20 20 2018 Pla latforms take th the le lead “The platform economy” by Jennifer L. Schenker on innovator.news

20 2008 20 2018 Pla latforms take the le lead Seven out of ten biggest companies worldwide are now based on pla latform business models “The platform economy” by Jennifer L. Schenker on innovator.news

The 3 "waves" of tech disruption in the travel and tourism industry – Mark Anthony Karam “The 3 waves of tech disruption in the travel and tourism industry” by Mark A. Karam on ameinfo.com

What about Europe? “The rise of the platform enterprise” by Peter Evans on thecge.net

What we “We expect ecosystems to say… 67% help lp us s grow our revenue” “We need to ch change our 68% busi siness model to No sp specific unlock growth” 60% resp sponsible, no “We need to metr trics. collaborate with ith an ecosystem if if 69% “We need to we want to ch change our grow” 62% What we busi siness model to unlock growth” do… ”2018 Ecosystem Survey, BearingPoint”

Pl Platforms atforms ar are Software is eating the world “Are platform businesses eating the world” by Brook Manville on forbes.com

ECOSYSTEM Localized community of living organisms …interacting with each other and their particular environment …competing and collaborating …sharing and creating resources …co -evolving and adapting together to external disruptions Source: Eamonn Kelley, Business ecosystems come of age 14

Innovation ecosystem Geographically bounded location … were key stakeholders (corporates, entrepreneurs, government, universities and risk capital) … exchange resources … collectively contributing to innovative activity in their location

“A platform is when the economic value of everybody that uses it, exceeds the value of the company that creates it. Then it’s a platform” Starting point Bill Gates on stratechery.com

“The difference between a platform and aggregator”by Ben Thompson on Youtube

• Digital vs physical • Data is the new oil Connectivity “The rise of the platform enterprise” by Peter Evans on thecge.net

“Can You Mix and Match Your Way to a Platform Business Model?” by Linh Dao on medium.com

Network effects Network effects are the incremental benefit gained by an existing user for each new user that joins the network. “What are network effects ”by Nicholas Johnson on applicoinc.com

“The rise of the platform enterprise” by Peter Evans on thecge.net

Enough theory. Let’s play a game!

Multi lti-sided: : Netw twork effects ts: Connectivity ty: Bill ill Gates fact ctor:

Multi lti-sided: : Netw twork effects ts: Connectivity ty: Bill ill Gates fact ctor:

Multi lti-sided: : Netw twork effects ts: Connectivity ty: Bill ill Gates fact ctor:

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Historiek Future Forward programma? 28

Challenge: Can we offer smarter and safer mobility solutions? 29

Our dream is to make infrastructure smart & adaptable in real time 30

Use case 1 Smart Schoolstreets ✓ Step 1 – Understand ✓ Step 2 – Motivate ✓ Step 3 – Data & Insights ✓ Step 4 – “Safe & Dynamic” Infrastructure

Trip rip data Feedback Kids going to school Sa Safer rou oute In Incentives 32

AllRide - a platform approach with a multitude of customers Par Parents ✓ 6-12 ✓ 12-18 Schoo ools ✓ Coloma (Mechelen) ✓ SFX (Brugge) Citie ities Kids bi bikin ing to o sc school ✓ ✓ Brugge 6-12 ✓ Mechelen ✓ 12-18 “Governments” ✓ Gezondleven, Moev ✓ MOW Bus usiness Pa Partners ✓ KBC ✓ Decathlon

Approach

Ouders Jongeren Safer & healthier kids Get safer & healthier while having fun Scholen Real time data iso once a year counts Infra Insights for SAFE BIKE Steden Insights urban planning ROUTES Project fee Insights fee BEHAVIOURAL CHANGE IN BIKE MOBILITY Recurring revenue BAM Additional Adjacent business Brands marketing channel Recurring revenue model Additional Hands-on ecosystem pilot marketing channel Challenging engagements for AE Shops several hives ALLRIDE

UNDERSTAND MOTIVATE INSIGHTS SOLUTIONS POC o May-June 2019 o 130 students o 2 schools o Age 6-18 o 2 cities Brugge & Mechelen o 2 business partners: KBC & Decathlon 36

Gamification for school kids 1 2 3 4 Lamp Coole reflector Sportimonium FINIISH

Dashboard for kids & parents Q&A … 39

Dashboard for kids & parents 40

Dashboard for schools & cities Add visual dashboard 41

Insights for cities: safe and unsafe points 42

Gamification works… Human Capital Value for all stakeholders and needs to be adapted to target was confirmed group POC learnings More use cases became apparent Involving stakeholders early on in eg employee safety & wellbeing, concept definition avoids building insurance a platform they don’t want to use

Multi lti-sided: Netw twork effects ts: Connectivity ty: Bill ill Gates fact ctor:

This presentation and its content are confidential and owned by AE. 45

Platform strategy • Several platform projects • Different roles • Several topics in various ecosystems • From single customer to groups of customers • Organisational change • Different skillsets • Flexibele organisation • Impact on financial model • Will our business be commoditized?

Companies transform to stay relevant Human-centric & cross-industry Business ility ty ibili lexib … and extend with & Fle peed & platform business in Ecosystems Spe Organize for change & changeability… Scale ale & & Div iversity ity Enabling Technology

Join Buy When you go platform … Build Or think twice if you want to build

Awareness: what ecosystems exist around me?

Environment scan can help

Focus on one ecosystem

What value do you bring? What value are you looking for?

1 Human Capital 2 Funding Five drivers of an innovation 3 In Infr frastr tructu ture ecosystem 4 Demand 5 In Ince centives / / cu cultu ture “An MIT Framework for Innovation Ecosystem Policy”, Budden & Murray, 2018

Recap • You are part of multiple ecosystems • Platforms are no pipes • Take your marks on platforms

Confidential and Ownership Clause The information contained in this presentation is owned by AE NV and confidential. No part of this publication may be copied, reproduced or stored in a system in any form or by any means without the prior written permission of AE NV. Contact: marketing@ae.be 57 AE Confidential